The four brothers of Wei Yingzhou got together again to discuss which drink to recommend.

"Big brother, I think it's better to drink tea. We don't make canned ones, we push out bottled ones. The volume is larger, the price is set at two yuan, and there is no small profit margin. Moreover, the transportation of bottles is more convenient, the loss rate is lower, and it also solves the problem of not being able to drink it all at one time and cannot be stored. Wei Yingxun said what he thought.

"I think carbonated drinks are more reliable, they are the world's best-selling drinks, and mainlanders are more accustomed to drinking sodas. Didn't Liangle Group acquire many mainland beverage brands, and several of them were taken back by the local government, and now they are being redeveloped, we can buy them, and we can save a lot of promotion costs. Wei Laosan suggested.

"I still think the juice is more suitable, this is suitable for all ages, and both men and women love to drink it. Moreover, drinking carbonated drinks in large quantities also has an impact on physical health, although it is small, but people will pay more and more attention to it in the future. There are already two giants in tea drinks, and it is difficult for us to enter the market rashly. Wei Lao Er said.

"You're not optimistic about bottled water?" Wei Yingzhou was a little dissatisfied, you didn't pay attention to the bottled water market?

"Big brother, the bottled water market is indeed expanding, and the profits are high, but compared to other drinks, it is very small. How much sales of bottled water is there in a year, and how much carbonated drinks are there?" Wei Laosan has no interest in bottled water at all, so if you buy that, it is better to go home and drink it cold.

Who will drink bottled water? Some patients, when it is usually inconvenient to carry cold boils, buy bottled water to quench their thirst or take medicine, they are not suitable for drinking drinks.

There are also some parents who feel that the drink has additives, which is not good, and do not give it to their children to drink, so that their children can drink bottled water.

However, most bottled water companies, their greater profit is bottled water, which is supplied to enterprises, institutions, companies, schools, hospitals, etc., which is cleaner and safer than tap water.

Even the price of the water dispenser at this time is still high, how complex is the technology of that thing? One by one can still be sold for hundreds of yuan, and the cost may be less than a hundred!

Rather than entering this small market to compete, it is better to wait for the market to develop, or when there are signs of explosive growth.

Wei Yingzhou looked at his three younger brothers with some disappointment: "Do you know that those who made bottled water first have now completely carved up the market? When the market expands, will consumers choose our products?"

"At that point, I'm afraid we won't even have access to this market. We can not develop this business vigorously, but we can't completely ignore it. ”

"Big brother. Wei Yingxun persuaded, "Even if this market expands, can it still be compared to beverages? If we make a name for ourselves in beverages, it will be easier to promote bottled water in the future by virtue of brand advantages, right? ”

"Yes, big brother, which kind of product do you think should be the main one? Anyway, it can't be bottled water, and we can't all of them be vigorously promoted, we don't have so much money. Wei Laosan also persuaded.

Who doesn't want Kang Shuaifu to have more products and make more money? But they also know the strength of the company, and if they are too greedy, the result may be that the whole company will be dragged into the quagmire.

"Tea drinks. It's the fastest growing beverage right now, and although there are two big companies doing it, they have very few varieties to develop, and we can develop new flavors and find new ways. ”

"The company's R&D department has successfully researched a green tea and a flower tea, which is better in color and lighter in taste than the traditional iced tea, which is dark red. ”

"As for the promotion method, I think it's good to open the lid and get a prize. Don't look at this old-fashioned method, but consumer recognition is a good method. ”

Wei Yingzhou had already made a decision, and the other three thought about it for a while and agreed. Tea drinks are indeed very marketable, and they all recognize them.

"Big brother, apart from tea drinks, what about other products?"

"Juice can also be made, carbonated drinks and bottled water, wait a minute. Let's test the market with two products first, and fruit juice is something that the top beverage companies in the market don't do, and we have the potential to become a leader in this industry. ”

"Orange juice, grape juice, and peach juice are the products that the company has successfully developed, and it is okay to launch any one first. Orange juice is the most common and popular, peach juice is more intense, and grape juice is the most competitive. ”

"Peach juice, big brother, I think peach juice is the most suitable. The taste is full-bodied and is most easily remembered. In the case of orange juice, the taste is too ordinary. Grape juice is rarely drunk, and it is the most difficult to develop the market, and we cannot afford to take risks. ”

The four brothers of Wei Yingzhou quickly discussed the results, and the equipment had been purchased and installed, and they began trial production and applied for a license.

……

In less than a week, the first batch of products officially rolled off the assembly line, Wei Yingzhou held a dealer conference, to talk to dealers, let them promote these drinks, summer is coming, it is a good time to promote.

"Everyone, please see, this is our new product, Kang Shuai Fu Green Tea and Peach Juice. You all have samples on the table, so you can open them and taste them. ”

"You don't need to worry about the sales of these two products, we have already thought of a full set of promotion plans, TV commercials, with prize promotions, consumers will definitely be very interested. ”

"Moreover, our products also fill the gap in the mainland, and with the cooperation of all of you, we will definitely bring us huge profits." ”

Wei Yingzhou talked eloquently on the stage, at this time he was in high spirits, the company's pillar industry, there is one more, the speed of development can become faster, maybe next year, you can go public financing, then the company will have more funds, can expand faster.

"What to fill in the blanks, Boss Wei, don't joke with everyone, this thing, people Lehaha has already begun to sell, and there are more varieties than yours. Someone said loudly.

What the?!

Wei Yingzhou was shocked, he just thought about establishing the same group as Baohe, and even guarded against Manchu and Han food, but he didn't expect Lehaha to do this, and he was faster than them, why didn't he receive any news before?

"What are you all looking at me doing, I just picked up the goods from Lehaha yesterday, and today I should enter the shelves of those small stores, Kang Shuaifu has just tried to produce a little, let us order, and we want as many as we want. ”

"Boss Wei, it's not that I don't give you face, you follow the trend, don't say anything to fill in the blanks and make people laugh. Okay, I don't know how your product is, give me ten boxes of the same, I'll let the salesman take it to the owners of the retail stores to taste, see if they can order, but don't get too hopeful, there are already Lehaha on the shelves, and it may not be your product again. ”

The corners of Wei Yingzhou's eyes jumped wildly, just a few days away, why. He has worked very hard to develop the company, why is it still one step at a time?!

。 m.