"Mr. Wang, what is the good thing to find me?" Xu Xiaotian often smiles now, especially when he sees Wang Haoan, it is like seeing the God of Wealth.

"How much money is left in Xiaotian Shoe City's account?" asked Wang Haoan.

"Hmm? Does Mr. Wang always need money? There are still more than 6 million yuan of liquid capital in the account, and there are still several million goods in the warehouse. ”

In the past, he only had to pay a deposit to buy goods, but last year they did not pay dividends, but used the money to rent another warehouse to increase the purchase volume.

Due to the large amount of purchases, it is not enough to pay a deposit, and it is necessary to pay at least 50% before quarterly settlement.

Xu Xiaotian felt a little strange, if Wang Haoan was short of money, whether it was Manhan Food or Anjie Company, there should be a lot of liquidity in the account, and he would have more here. If it is said to be a good thing, could it be that it is a good project to invest in?

"If, I mean, if you open a few more shoe cities of this size, only do retail, not wholesale, and the houses adopt a rental model, do you think it is feasible?"

"Leasing, retail, Mr. Wang, haven't we discussed before, are we going to build a big shoe city, I have started to choose a site, and it is expected to be completed next year, what has changed?"

"This doesn't conflict. Let me ask you, what is the retail model now, do you estimate whether it is feasible to open in a place with a good flow of customers. ”

"The customer flow is not bad, and with our model, it should be no problem to give customers more choices. In fact, the only thing we have is that we can't bargain, and many people feel that if they don't bargain, they will lose money. ”

There are indeed many such people who feel comfortable buying something for more than 100 yuan, even if it is a few dollars. Maybe it's not that you take advantage of it, but at least you don't feel like you're losing.

"How much retail sales are there every day? More than 10,000 now?"

"Pretty much. Our retail gross profit is higher, more than 40%, if it is a lease, you can earn 30,000 yuan a month after deducting rent, water and electricity, employees and other expenses. It's just that we need to invest at least one million or even more in the first place. ”

If there is a warehouse near the store, it must be paid annually. Coupled with the decoration costs, training costs, initial promotion costs, and the largest payment, one million may not be enough.

Invest 1 million, it will take three years to return the cost, this is a bit less, right?

If it was such a business before, Xu Xiaotian would definitely be very happy. But now, this speed of making money is no longer visible to him.

"It won't be more than a million. Then the funds in our account may not be enough to open ten. Lao Xu, you prepare a little money, Lao Guo and I may continue to inject capital into the shoe city. ”

Xu Xiaotian refilled Wang Haoan's cup with tea: "Mr. Wang, where did you find so many places to open stores? Do you have a relationship, can the rent be paid monthly, or pay quarterly, I am talking to those manufacturers, and return to the previous way of paying a deposit for delivery, so that the capital turnover will be much easier." ”

Xiaotian Shoes City only has more than 6 million in the account, that is because he has just paid the manufacturer's payment in the first quarter, and he has become a big customer of those manufacturers, asking for a small deposit, and the payment at the end of the month must be no problem.

"Immediately, Mr. Guo's father wants to open a chain of super hypermarkets in the mainland. This super hypermarket means that you can basically buy food, clothing, and use at home, and even some things you can't think of. ”

"Do you think there will be less foot traffic in a place like this? And there will be some big international brands there, Xiaotian Shoe City can really erect a brand when you enter it, and as long as you follow this super hypermarket in the future, you will definitely not make less money. ”

A store earns 300,000 a year, and a hundred stores earn 30 million a year. Invest 1 million and return on investment in three years, many people will feel slow. But if you ask about investing 100 million yuan and earning more than 30 percent a year, how many rich people will rush to invest because of the large base.

What's more, this profit will still rise, at the beginning, a store may earn 300,000 a year, but in the future, a store can make a million, or even 3 million.

Xu Xiaotian asked weakly: "Mr. Wang, since you said that international brands will settle in, are there also big brands in footwear?"

"Why, you don't have confidence? Then let me ask you, where is the advantage of the big names, and are we all at a disadvantage?"

"Of course not. Xu Xiaotian instantly retorted, "Big brands have a brand effect, which will attract customers more, and their product design is more novel and of better quality." ”

"But our products are cheap and also attractive to customers, although our product design is a little worse, but it is not ugly, it is also very popular, and we have shoes of every grade, which those big brands do not have, and our quality is not bad today. ”

"Besides, didn't you say that you have to imply that those shoe factories have a lifespan of two to three years, and they must not be too durable, otherwise others will not have a chance to change to new shoes. ”

Sometimes, it's not good to be too durable. You said that a pair of shoes is not bad after three years of wearing, throw it away, you can still wear it, but it's a pity, don't throw it away, it feels old, and you want to buy a new one.

Although shoes are not fast-moving consumer goods, they cannot be the same as furniture, and the service life is too long. Otherwise, if others want to change, they can't find a suitable reason.

"You're right, our products have the same advantages, so what are you worried about? International brands have a significant characteristic, that is, expensive. Maybe the profit of one pair of their shoes is worth ten of our shoes, but our sales volume is not ten times that of the other party, can't we reach five times?"

"That's fine. Xu Xiaotian suddenly found that it seemed that it was not bad to open a store like this. And they have a warehouse, I didn't say that they can't do wholesale, they can get another wholesale station.

"That's right. Can those manufacturers keep up with their production capacity?"

"No problem. I'm their biggest wholesaler and retailer, but they don't just do business with me, as long as we can sell, they will definitely expand their production capacity. "Who doesn't want to make more money?

"Okay, if you do the math, it's not a big problem. Go back and talk to Lao Guo and ask him to give a preferential price for the lease, at least don't pay it annually. When choosing a store location, also choose the place with the most foot traffic. ”

"Although we are not a big brand now, but in the future, we will definitely be a household name, and when many people want to buy shoes, the first thing that comes to mind is our Xiaotian Shoe City. ”

Wang Haoan took out another business card and pushed it over: "By the way, you contact him and tell him that Xiaotian Shoe City wants to be their distributor, and you can talk about the specific situation yourself." ”

Xu Xiaotian looked at the business card on the table, Li Twist, general manager of Sporting Goods Company, Li Twist.