"Dong Wang, do you want to continue to acquire local soda factories?" asked the deputy marketing director of Jianbao.

"No, the existing factories are enough, and any more capacity will be seriously overcapacity. Now Coca-Cola has suddenly increased its promotional efforts, you don't have to panic, the promotion is so ruthless, they have no profit. ”

Even if the labor cost in Huaxia is much lower than that in the United States, with Coca-Cola's promotional method, five cents a bottle, there is absolutely no profit left.

But Coca-Cola really can't do this, Jianbao's promotion efforts this year are too fierce, Baishi Cola has cooperated with Jianbao to expand new sales channels, Coca-Cola definitely doesn't want to fail for many years.

Wang Haoan doesn't care about Coca-Cola's promotion at all, and this promotion can't affect the overall situation. In particular, Jianjianbao has defined Coke as a low-end beverage at this time, and has continued to dilute the brand influence of Coke and strengthen the brand influence of Jianjianbao.

For a long time to come, carbonated drinks will still be the mainstream, especially in the Chinese market. Dairy products have not yet developed, tea drinks have just begun, functional drinks are too expensive, and carbonated drinks are a big cake, and more people will definitely enter it.

In carbonated drinks, glass bottles are the lowest end, because the transportation is inconvenient, and the local small factories produce this, and this low-end will be replaced by another kind of packaging in the future, that is, cartons.

During this period, there will also be a transitional packaging, that is, bags, which are used in many drinks such as juice and dairy products, giving people a very cheap feeling.

Now the acquisition of soda factories in some places is to produce low-end cola, which cannot be too much, and the acquisition is enough at this time.

It's a pity that the carton is not easy to hold carbonated drinks, and the steam is easy to break through the package, otherwise Wang Haoan plans to launch the carton of Coke, and at that time Coke will really become the most LO drink

"We found that Baishi Cola also has the meaning of price reduction promotion, and it seems that the Liangle Group is planning to launch a one-liter bottle, and the retail price may be set at three yuan five, which is only five cents more expensive than Jianbao. ”

"Hmm, how did you know the news?" Wang Haoan was alert, if this was the case, the sales of Coke would inevitably rise again, especially in areas where the economic situation was not very good, just because it was cheap.

If this is dealt with well, it will have no impact on Jianbao, just like a 2.5-liter Coke in the previous life, that is, the price of a 250ml can of Blue Bull, can it affect the sales of Blue Bull?

On the contrary, the higher the price of blue cattle, the better everyone feels, many people are usually reluctant, but a little more money, and want to drink some drinks, will choose the most expensive ones that are usually reluctant, and after the economic conditions are good, they will maintain this habit.

Coke sales are high, but Blue Bull's profit margins are much higher than Coke's. Just like the current Jianbao, the profit margin is much higher than that of Coke.

It's just that we must first confirm the accuracy of this news, and after being prepared, bad things can also become good things. If you don't know, being caught off guard by Liangle Group will allow Liangle Group to expand a lot of market channels.

"Well, I have some friends in the Liangle Group. ”

The so-called friend is actually the bottle supplier of Liangle Group, and the plastic bottles are not produced by Liangle Group itself, but by the foundry of a mainland company, and the owner of this OEM company happens to know the deputy director, so the deputy director deduced this result.

"Okay, report this matter to Chairman Li and let him decide. Our next strategic goal is to produce more bottled cola and deliver it to every central city. ”

In fact, there are many ways to expand the market, and some start from the city to expand and slowly cover the countryside, which is the method adopted by many companies at this time.

There are also those who are not competitive in the city, so they first raise their banners in the countryside and slowly counterattack the big markets such as the city.

However, this method is naturally in a weak position, and in the previous life, Huaxia's Feichang Cola and Fanhuang Cola were all used in this method, which was once able to wrestle with the Liangle Group, but when the Liangle Group consolidated the urban market, began to increase the amount of advertising, and enhanced brand awareness, the two domestic Cokes could not bear it.

The main reason is that the transportation in China is getting better and better, and it is no longer so troublesome to transport from the city to the countryside, and the countryside wants to counterattack the city, which will give people a feeling that those products are not up to grade.

It's not to belittle the people in the city, but the people in the city instinctively have a sense of superiority, feeling that what they usually drink is good things, and the soda people drink in the countryside is definitely not good.

Even if it is poured into the cup, they can't drink the difference at all, but they insist that Feichang Coke and Pink Coke are not delicious.

Therefore, now to establish Bao, it is necessary to seize the central city, expand product awareness, and suppress the brand awareness of Liangle Group, so as to take the initiative and make yourself a brand-name product, and other people's are miscellaneous brands!

A few years ago, rural people had heard of Jianbao, but not many people drank it, it was too expensive, and they were reluctant to buy it. But now, there are more people who are willing to buy, although not often.

In the future, with the rapid development of the rural economy, they will definitely pursue better sodas, just like at this time, many people choose the famous brands on the advertisement when they drink, regardless of whether they are used to drinking or not, and drink at that price!

Isn't the Liangle Group planning to launch a one-liter Coke, when the time comes, Tianfu Cola can launch a one-point five-liter package, or even a two-liter one, and the big deal is to fight with the Liangle Group about whose bottle is bigger, whose soda is cheaper, and whose Coke doesn't make money.

Tianfu Cola is not a fist product of Jianbao, it is just a cola brand acquired in order to attack the market of Liangle Group, and it is even only well-known in Sichuan and Shu, and people in other regions have never heard of it.

Sports drinks are the fist products of Jianbao, and even now tea drinks can be regarded as tea drinks, but Coke is the trump card product of Liangle Group, if the trump card is smashed, the impact on Liangle Group will be very great.

Of course, there are many ways to deal with it, and they have discussed these Wang Haoan at the meeting before, and everyone brainstormed. Now these things don't need Wang Haoan's headache at all, just leave them to the people below to do.

Wang Haoan is more concerned about the recognition of the professional Jianbao, whether it can be truly liked by consumers, and whether it can become the next fist product.

Of course, he also sent people to learn about other functional drinks in the mainland, including the Blue Cow that he focused on!