Blue Bull, the best functional drink sold in Huaxia in the previous life, when there were more than ten kinds of functional drinks on the market, Blue Bull was still the industry leader and mastered the pricing power.

At that time, Lehaha was also in full swing, and he made every effort to develop the product Qili, and also advertised on the popular variety show at that time, and the promotion cost was not low, but unfortunately it failed in the end.

Only later some cheap vitamin function drinks managed to survive, such as Maidong and the like. And the positioning that Maidong gives itself is also a sports drink.

To put it simply, the concentration of the ingredients added in the Maidong is lower than that of the Blue Cow, and the taste is lighter, which can give people the feeling that it is not as energetic as the Blue Cow!

Now Jianbao has launched a professional type of red can packaging, and the innovative orange packaging is a functional drink that does not add steam and adds more kinds of vitamins, in order to deepen the development of the market, and at the same time sit firmly in the position of the industry leader, so that other brands can only become followers.

It's a pity that the two new products have been on the market for nearly a month, but unfortunately the sales are not very good, the main reason is that the price is too expensive.

Especially for the professional type, the most representative orange flavor of Jianbao has been removed, and many people feel that it is not authentic after drinking it!

The innovative one is even worse, how many people wonder if they are out of breath after drinking it, why doesn't it taste like soda?

Wang Haoan can think that now Liangle Group is probably laughing secretly, because the two new products are unsalable, not only is it not a matter of not making money, but also will affect the brand value of Jianbao, and will establish Baola under the altar.

However, Wang Haoan is very calm about this, and he never thought that these two new functional drinks would become popular when they were launched, and the current goal is to ensure that they do not lose money and expand their popularity.

He did not set a low price, but raised the price to ensure the profit margin of a single product, but affected the sales, but he did not plan to change.

In the future, even if it is changed, it will not be a price reduction, but a smaller tank body, a reduction in capacity, and a higher profit margin again.

In this way, the status of the new model can be improved and it will become the preferred sports drink and functional drink of the mainstream of the public. Originally, Wang Haoan wanted to develop a new brand, and it was also a sub-brand of Jianbao, which could be distinguished from Jianbao.

But this point was denied by Li Jingwei, tea drinks are completely different from Jianbao, you can use a new brand, but there is still an obvious Jianbao LOGO on the can, this new product is not steam in Li Jingwei's view, why use the new brand?

The promotion of the new brand will take more energy and more money, and the focus of the establishment of Bao Group at this time is to promote the original products, promote tea drinks, and launch new carbonated drinks, and must not continue to make sub-brands.

As a result, many consumers are not accustomed to the taste of new products, and feel that the price of Jianbao has increased, and it does not have the previous taste. Fortunately, the color of the can body is different, and different words are printed on it, which distinguishes it, otherwise it will have a great impact on the old Jianbao.

Fortunately, at this time, Li Jingwei was still very supportive of Wang Haoan, even if he knew that the new products were unsalable, he still went to the Sports Federation to promote them, and even made a plan to promote them during the Olympics.

Once the results of the Olympic Games in China go further, then Jianbao will inevitably rise with the tide, and the price of professional type will be expensive, it doesn't matter, Jianbao will play in some sports competitions in the mainland, such as football, table tennis or something, to strengthen the concept of professionalism.

Li Jingwei is very much looking forward to the pie described by Wang Haoan, in the short term in the future, carbonated drinks will be the mainstream, but in the long run, everyone will gradually realize the disadvantages of carbonated drinks, and will be more and more inclined to healthier drinks.

At that time, professional and innovative will become the profit growth point of Jianjian Baoxin, and may also become a best-selling item, just like the old Jianjian Bao and tea drinks at this time.

……

Wang Haoan looked at a document in front of him, which was about the investigation of Blue Bull's sales in China, which was not very detailed, but it also proved that Blue Bull was working hard to promote.

Blue Bull's promotion strategy is also top-down. First of all, it will be promoted to some high-end areas, such as some clubs, bars, etc., which are emerging at this time, and define it as an imported high-end drink, which also has a certain health care effect.

Nowadays, people are still very obsessed with health care products, how many people who get rich first, they hope that they can be healthier and enjoy a better life for a longer time.

Some people say that rich people only buy expensive things, not the right ones, which may be a bit exaggerated, but it is a fact that they like to buy expensive things, and most people have a concept in their hearts that expensive things must be good.

It's like how many people can't drink red wine at all, but they think that a bottle of 20,000 yuan is much better than those who drink 200 yuan a bottle, and even can say a set of theories paradoxically, in fact, not because of the taste, but because the price is good, and I feel good in my heart.

Blue Bull's sales channels are actually very narrow, but they operate a high-end feeling, only supplying hotels and some high-end entertainment ~~ venues.

These are obviously not enough, because Blue Bull can't sell at a price in big hotels at this time, and retailers are not very willing to buy them. However, you can use the signboard of the hotel to negotiate with the dealers, so that the dealers are willing to sell and improve the popularity and market share of Blue Bull.

Of course, this can't be compared to those expensive red wines or something, but because of the place where it is sold, the price has increased.

Blue Bull has been in contact with Baihui Commerce, hoping to enter Baihui Supermarket for sales, and they all recognize the "entrance fee" of Baihui Supermarket.

Anyway, many expenses are linked to sales, and if Blue Bull's sales are high and they pay a lot of money, they can't be happy.

Guo Jijie asked Wang Haoan if he wanted to let Blue Bull enter Baihui Supermarket, and everyone discussed this point and felt that it was okay. It just so happens that the taste of Blue Bull is similar to the professional type of Jianbao, so that everyone can get used to this taste, which is also beneficial to the development of Jianbao.

It's just that you need to be careful that Blue Bull has developed as a result, and it is much stronger to establish the market that Baobao wants to occupy.

At present, other beverage manufacturers feel that the professional type of Jianbao production is too high and low, and the price is too expensive, and the market tolerance is not taken into account at all.

But Li Jingwei and others understand that Wang Haoan is to shape the price system of the establishment of treasure and avoid frequent price increases in the future. At least in three to five years, there is no need to increase the price of Jianbao, which will become a great advantage in the future!

Just looking at the information, Wang Haoan received another phone call.

"Okay, I'll be there. ”