Chapter 794: Difficult to Cooperate
Wang Haoan does not believe in evil, and after leaving Yangcheng Automobile, he went to several top domestic automobile companies to negotiate, and everyone's statements are similar to Cheng Jiye.
The joint venture is not impossible, but at most 35 percent of the shares, and Wang Haoan can not interfere in the operation and management, but also to add a restriction on the contract, within a certain number of years, Wang Haoan has no right to adjust the shareholding ratio, only the state-owned side can.
There are a lot of restrictions on Wang Haoan, but there are few restrictions on state-owned assets, which are completely overlord clauses, and the terms of foreign-funded joint venture cars are definitely not so harsh.
After returning to the capital, Wang Haoan began to think about what developed in Huaxia in his previous life, and there were no joint ventures?
In addition to Geely, there seems to be BYD, Chery, Lifan and Zotye, of which Chery is a state-owned enterprise, and the other three are private enterprises.
The rise of BYD is due to the development of the electric vehicle industry, which is ranked first in China, and the sales volume in the field of electric vehicles in the world has also reached the first place, and its strength is very strong, but now it does not have reference value.
Everyone knows that Chery started as a low-end car, especially after the development of the QQ series, the limelight was unmatched for a while, and the assets grew rapidly.
In fact, in Europe and the United States, there are many such cheap small cars, which are easy to drive and easy to park, but the Chinese people still think that this kind of car is too bad and too low, and it will take a period of time to reverse the concept.
Wang Haoan does not plan to develop this model for the time being, the profit margin is too low, and it will become the target of the market, because the price is too low.
Lifan was still making motorcycles at this time, they made a breakthrough in the research and development technology of motorcycle engines, and then amplified little by little, and finally entered the field of trucks and small goods, and did not do well, and then began to promote models such as cars and SUVs, and finally developed.
Zotye's development model is more interesting, some people who make auto parts think that they can assemble their own cars together, so why not build their own cars, the profit is much higher than selling parts.
At present, Zotye has not yet been established, and it will take a few years to wait for their car to roll off the assembly line, and there is no significance in cooperation.
After looking around, Wang Haoan suddenly remembered that he had overlooked a brand, that is, the Great Wall, which was also one of the best independent car brands in Huaxia in his previous life.
Relying on pickup trucks and SUVs, the development is very rapid, and the number of ownership is also very high. It is the Great Wall's Haval series that has lowered the price of SUV cars in Huaxia, and also attracted more car companies to develop urban SUVs.
The so-called urban SUV is not as powerful as those off-road vehicles, and in the mouths of some foreign car experts at that time, it was the chassis of an ordinary car, which buckled the shell of an off-road vehicle.
But at that time, the highway construction in Huaxia was getting better and better, and some people who used it in the city liked the SUV model and felt that it was expensive, so Haval gave them a good choice, and also made Haval's sales become the champion of the Chinese market.
This is also the reason why Wang Haoan strongly advocated for Geely to launch a model that surpasses this model as soon as possible, because many people really like this model, and their price positioning also has advantages, and it will become a popular model for Geely in the future.
In the past, after Geely acquired Volvo, it had a more popular SUV model, and at that time it was already competing in the market.
Geely launched the SUV ahead of schedule, and the market response was not bad, although it is not a hit, but it may be expected to complete the sales of 50,000 units this year.
The pickup truck designed by Huaan Company, Li Dafu didn't like it, and he said bluntly at the time that he didn't want to compete head-on with the Great Wall, so can this model be sold to Great Wall Motors?
……
"Mr. Wei, are you interested in talking about cooperation?" Wang Haoan called Wei Jianjun, chairman of the Great Wall Company.
After Wei Jianjun received a call from Wang Haoan, he took the initiative to come to the capital, and in Wang Haoan's office, the two finally met.
"Mr. Wang said that he wanted to cooperate, but I don't know how to cooperate? I heard that during this time, Mr. Wang was looking for joint ventures with car companies, and he said first, it is impossible for us to give you half of the shares. ”
Great Wall Motors also has some Chinese shares such as Xiangjiang and Aocheng, but those people respect Wei Jianjun's opinion and believe that under Wei Jianjun's leadership, the company can develop better.
Not to mention anything else, the pickup truck of the Great Wall is currently the best pickup truck sold in Huaxia, which has a certain status in the minds of consumers, and has been exported to Europe, Africa, Asia and other countries.
Jiangling pickup, which ranks second in China, has sales of just over half of the Great Wall, and the gap is still widening. These data are also what Wei Jianjun is proud of.
They already have a certain reputation in the industry, and they are still the leaders among them, why should they have a joint venture with Wang Haoan? engines or something, they can purchase other companies, relying on cheap parts and labor, their profit margins are not low.
"I have a new pickup truck here, and I want to work with you. I don't have to hold a controlling stake, I don't have to buy shares, I just need your company to pay a certain amount of patent fees. ”
Wang Haoan changed the terms of cooperation, hoping to facilitate this cooperation.
Wei Jianjun didn't touch the documents on the table, he looked at Wang Haoan: "Mr. Wang, our pickup truck is already the first in domestic sales, and our models are also very popular, so why do you want to buy your patents?"
"If my guess is correct, after buying your patents, do you still have to buy your engine, gearbox, chassis and other major accessories? Most of the profits of a car are earned by you, which is more difficult to accept than a joint venture. ”
Wei Jianjun is very sober, he knows the cooperation between Huaan Company and Jingcheng Automobile, and after purchasing their engines, they also need to purchase gearboxes to give full play to their performance.
What's more, Jingcheng Motors didn't pay royalties, why should they pay, the pickup they designed is not believed to be worse than the Huaan design.
And they were also developing a new pickup truck, planning to launch it on the market by the end of this year, the engine and gearbox, and planning to purchase the products of Bingcheng Sanling Company, and they were already negotiating contracts.
"Mr. Wang, your company's technology is indeed the top in China, but when it comes to pickup trucks alone, I don't think your products can be as good as they are. Our company's design and R&D capabilities are not as weak as you think. ”
"Well, if you can produce a powerful diesel engine, we can talk about cooperation. At present, our diesel engines are imported from Germany, the price is relatively expensive, but there is no domestic can meet our requirements, your company's research and development capabilities are so strong, can you have a suitable product recommendation?"
Wang Haoan's remaining words were blocked in his throat, and the road to cooperation was too difficult.