Chapter 795 - Changing Tricks to Sell
Diesel engines, which Huaan does not have at all at the moment. It's not that Wang Haoan can't see the advantages of this market, but that the technical staff of the R&D center is not enough to carry out so many directions at the same time.
Even for gasoline engines, they only developed a displacement between 1.5 and 2.0, and no matter how large or small, they ignored it for the time being.
At present, there are only four engines with mature technology, namely 1.5 and 2.0 displacement, which are turbocharged and non-turbocharged.
The non-turbocharged 1.5-liter engine will be used in the new Rainbow series, which has been contracted with Geely Motors to replace the original Geely's old engine.
However, the new 1.5T engine has no application direction at present. The plan is to apply it to the new Geely sedan next year.
At that time, a new model priced at about 150,000 yuan will be launched, enriching the product range of Geely, giving consumers more choices, and making consumers feel that Geely's R&D capabilities are outstanding.
The next step of Huaan's plan is to launch four displacement engines of 1.6L, 1.8L, 1.6T and 1.8T, which are also gasoline, and there is no plan to do diesel engines.
In fact, diesel engines are mainly used in trucks, trucks and other models, and diesel engines are more powerful, which is not comparable to gasoline engines.
Then pickup trucks and off-road vehicles that need stronger power will also be equipped with diesel engines to give drivers a better power experience.
Great Wall company's pickup truck has two styles of gasoline and diesel, gasoline engine procurement of domestic companies, diesel engine needs to purchase foreign ones, Wei Jianjun also hopes that domestic can buy, then the cost will be lower, orders can be more flexible.
Seeing Wang Haoan's expression, Wei Jianjun understood: "Mr. Wang's Hua'an Company does not have diesel engines, right? ”
"Maybe there are some highlights in your design, but judging from the conditions you just proposed, you have asked for a lot, and I can't agree to it, so I won't look at it. ”
"I can promise here that as long as Huaan can develop a suitable diesel engine, then we at Great Wall will give priority to procurement. ”
"It seems that our cooperation cannot be negotiated this time, so let's talk about it next time. Wei Jianjun wanted to get up and leave as he spoke.
Since we can't talk about it, why are we staying here? In Wei Jianjun's opinion, there is no need to talk about cooperation in other areas.
"Wait a minute, Mr. Wei, your company is ready to make an SUV, right?" Wang Haoan suddenly asked.
Wei Jianjun stopped, the corners of his eyes twitched twice, what's the matter, Wang Haoan also knows this kind of news, is there no secret in the company's eyes in Wang Haoan's eyes?
"Yes, we think the SUV market is good, and we were originally making pickup trucks, so it's not strange to change the design and make an SUV, right?"
The span from a pickup to an off-road vehicle is really not large, much smaller than the span from a sedan to an off-road vehicle.
"It's not strange, I just want to ask, what is Mr. Wei's estimate for the prospect of the SUV market?"
"Of course, I am more optimistic, I believe that our company's annual sales of SUVs can exceed 50,000 units, does Mr. Wang believe it?"
Wei Jianjun is very confident, because their pricing will be lower than other SUVs, the Beijing Jeep off-road vehicle does not have a reference, it is a model destined to be eliminated soon, and it is sold cheaply, also to clear inventory.
Wei Jianjun has the same idea as many car company owners, if I sell 100,000 vehicles at the same profit as I sell 200,000 vehicles, then I choose to produce 100,000 models.
In this way, more people will buy my car in the future, which will bring me more profits. And the low output means that the labor cost is low, and the management is easier.
But it doesn't mean that the higher the price of the car, the better, if you are too high, beyond the psychological price of consumers, it will become unpopular, and the result will be even worse.
So Wei Jianjun plans to set a suitable price for their SUV, around 150,000, and the only opponent in competition is the Cherokee.
The price of joint venture cars has also been reduced in recent years, not because of joining the WTO, but also because Huaxia Zhengaxe has canceled the joint venture fee. What is a joint venture fee? It is an additional tax.
Every joint venture car, when you buy it, you have to pay 20,000 or 30,000 joint venture fees, and the political axe has invested too much money in the joint venture car company, and you have to find a way to earn some back.
For example, a Jetta was originally only sold for a little more than 100,000 yuan, but after adding more than 20,000 joint venture fees, it became 130,000 yuan, and a Santana 2000 was originally priced at more than 180,000 yuan, and after adding the joint venture fee, it will be more than 200,000 yuan.
It is precisely because of the cancellation of joint venture fees that many models on the market have been reduced in price. Those sales companies hype up just to attract more consumers.
At the same time, there is another reason, that is, more joint venture models are about to appear, the old models are no longer popular, and if the price is not reduced, it will not be able to compete with the new models at the same price.
Therefore, the Great Wall SUV was originally priced at 180,000 yuan, but finally everyone discussed it, and the price was about 150,000 yuan, which should be the most acceptable price for consumers, and the profit margin was lower, but it could help them open the market faster.
Wei Jianjun didn't understand why Wang Haoan would ask this. Geely's transcendence, isn't the price 258,000, everyone is not a competitor.
"Mr. Wei, I have an engine here to recommend to you, which is suitable for your company's new model. 1.5T, the power is not weaker than the 2.0L engine, and the fuel consumption is lower. ”
"With our new engine, we will definitely be able to make your company break through in the market, and we will not be suppressed by Jingcheng Automobile Company. As for whether you would like to buy our gearboxes or something, I don't force it. ”
"Is it really more suitable for you to purchase Sanling's engine than my company's engine? If Mr. Wei doesn't believe it, you can find an expert to verify the performance of our engine. ”
Wang Haoan came up with a backup negotiation plan, Haval's SUV in the previous life was of this displacement, and it didn't come with turbocharging at first, didn't it also sell a lot?
"Or you can produce two models of SUVs and see which one consumers prefer? Now in the Huaxia market, our Hua'an's engine is not famous. ”
Wei Jianjun looked at Wang Hao'an: "So you want to use us to expand your popularity? Hua'an's fame is still a little different from that of Sanling." ”
"But that's something I can think about, if your engine is really good enough. In this way, I will arrange for the company's technical staff to come and talk, and we will have to study whether to purchase or not, and we can only decide after research. ”
Wei Jianjun began to think in his heart, Wang Haoan was eager to sell Hua'an's engine, whether there was a problem with Hua'an's capital chain, so was it possible for them to take a stake in Hua'an?