Vice President Zhang became President Zhang, and after this document spread in various departments of the company, everyone was waiting to see Vice President Duan's good show, but what was surprising was that Vice President Duan did nothing and continued to concentrate on his work, which surprised everyone.

In Mr. Zhang's office, Vice President Duan sat on the sofa and looked at each other very calmly: "President, do you have any instructions for calling me?"

"Lao Duan, what is not ordered, the company's affairs, especially the business development of Baihui Supermarket, I will discuss with you. ”

"In this regard, you are better than me, I am self-aware. I know you've been in contact with several retail groups abroad lately, but I advise you to stay. ”

"You know that in many large companies, you can have both a president and a CEO, and the two have checks and balances on each other's powers and develop together. To put it bluntly, whether it is the president or the vice president, they are all part-time workers, and only by getting shares and becoming shareholders, even a little, can they be regarded as small bosses. ”

"I can manage the company for the time being, and when the company continues to develop, who said that you can't add a CEO?

"Today, we are the largest supermarket group in the mainland, and we are far ahead of other companies in terms of the number of stores, business area, turnover and number of members, but other companies are not unable to surpass us. ”

"All the data of their family may only be one-tenth of ours, or even less than one, but what if several families join forces? This situation is not impossible to happen, because they know very well that if they do not unite, they will never be our opponents, and it is even very likely that they will be defeated by us in a few years. ”

"Together, they have the qualifications to challenge us, and even have the opportunity to surpass us and become number one in the market, and then they can make a lot more money than if they were fighting alone. ”

"I have a copy of the information here, you see, these companies are all state-owned enterprises, although they belong to different provinces and cities, but after all, they are all state-owned assets, what if the top intervenes and let them merge?"

"Don't think I'm alarmist, you see that many other provincial companies can be merged into central enterprises, why can't the retail industry? Especially a few of them are still developed on the basis of supply and marketing cooperatives, if it is an integrated channel, they will be the best in the country, and we are far inferior." ”

"There are these three, the bosses are all from Hui Province, these four, the bosses are all from Jiangsu and Zhejiang, you should also know the chamber of commerce model, do you think it is possible for them to unite?"

"Some people love power and don't want to give it to other people, so they can give up some visible benefits. But some people just want to make money, like our company, the chairman is pushed up in a daze, and everyone pushes each other. ”

"Do you think they will join forces and completely occupy the market of those two or three provinces, so as to gradually cover the whole country? In the future, they can also merge with other supermarket companies and pose a threat to us?"

"Just like in the United States, Walmart is the largest supermarket company, but in many states, there are supermarket groups that run better than Walmart supermarkets, and they may only grow in one state, but together, it's completely different. ”

"We're going to beware of this now, there are two ways to do it, and I'd like to ask for your opinion. ”

Mr. Zhang said a lot, Vice President Duan listened all the time, did not interject, and only then did he speak for the first time: "Which two ways?"

"The first one, of course, is that we come to merge those small supermarket groups. Let them be controlled by us, we will naturally be able to strengthen our strength, and our advantages will be greater and greater. ”

"The second is the same development model as Walmart in the United States, we continue to develop according to our previous plan, first let those small supermarket groups operate in third- and fourth-tier cities, and after we complete the layout, they can only become our vassals. ”

There used to be many large supermarket chains in the United States, but not many survived in the end. It sounds good to have a big business, but once there is a problem, the loss is also huge.

Vice President Duan shook his head: "President, you have overlooked one thing. You've only considered the merger of domestic supermarket groups, but you haven't thought about whether there will be foreign supermarket groups merging with them?"

"In Europe and the United States, when many large companies enter a new market, they will choose to acquire a local brand with a good scale, and they can directly obtain ready-made channels, slowly promote their own brands, and then rely on their strong management capabilities and mature experience to gain a foothold in this market and even occupy this market. ”

"There are several international supermarket groups that have entered the Chinese market, among which the fastest development of Carrot, and there are many supermarkets in Southeast Asia, which is our biggest opponent. ”

"We don't have to merge with those small supermarket groups for the time being, their business model is very different from ours, and merging now will lower our grade, and we have always given consumers the impression that they are high-end retail supermarkets. ”

"Unless we re-establish a brand now and focus on developing small and medium-sized supermarkets, so that we can gain a larger market share, but the capital required is also very large, which will affect the expansion plans of our large supermarkets. ”

"I have done a detailed investigation of the domestic supermarket industry, and now in many places, some small and medium-sized supermarkets are developing very fast, and even have the appearance of savage growth, such enterprises are destined to not last long, and they cannot withstand the impact of large supermarkets. ”

"So I think we should still focus on opening supermarkets in first- and second-tier cities, focusing on some fast-growing third-tier cities, especially to completely occupy some cities. ”

The so-called complete occupation of some cities is to open more than one supermarket in the city, so that people are accustomed to shopping at Baihui supermarket, and even make the people in this city feel that Baihui supermarket is the best and better than other supermarkets in other cities.

In this way, when other supermarkets want to enter this market, whether it is logistics, warehousing or purchase costs, they will be better than them, and the sales situation will not be comparable to them, so it is naturally impossible to threaten their position.

"Even we can specifically target those big international supermarket groups, what market they look at, we also look at. Don't think that if they are foreign-funded enterprises, they must have advantages, our company also has a Xiangjiang capital background, and the local political axe will not be biased towards them. ”

"The market is grabbed!"