"Mr. Wang, Nongfu Spring's move is very ruthless, and things are indeed as Dong Li predicted, our ban is difficult to implement at all, those guys who are dragging their feet!"

Zong Qingxian was a little resentful, if those peers could be obedient and jointly boycott Nongfu Spring, Nongfu Spring should have sold the factory now, right?

"Lao Zong, you should be prepared for this, right? Who made you become the industry boss even though you were the last to make pure water?"

"Besides, the concept of natural water is not very hot in the first place, and you have stirred it up raw, which is in the hands of Nongfu Spring. Now that this has happened, it doesn't matter, the concept of natural water will soon become obsolete. ”

Zong Qing was stunned for a moment, and then thought of the answer: "The mineral water of Jianbao is about to go on the market?"

"Is being sent for inspection to get the approval, and when the approval comes down, it will begin to officially mass production, although there is only one factory, it can be produced for a period of time and then promoted, in order to establish the channel and brand advantage of Bao, to ensure that it can be distributed throughout the country in a short period of time. ”

"At that time, the establishment of the Treasure Society promoted the concept of mineral water and suppressed natural water, especially surface water. The opportunity for pure water has also come. This is an opportunity that you have to seize. ”

Zong Qingxian frowned: "How can I catch it?" You promote mineral water, although you say that you mainly step on natural water, but you will still step on pure water by the way, right?"

"Have you forgotten that this year is the Olympic year? The Olympics is a prosperous era for the whole people, and the pure water of Lehaha will become the designated drinking water for the Olympic team?"

"You can also make an advertising proposal based on the Olympics, such as donating a penny to the Olympic team for every bottle sold. Wang Haoan took out the marketing plan of Nongfu Spring again.

Donate money? You can still do this, isn't that a bit of a tie-up?

"Mr. Wang, I understand. Isn't it too attractive to just a penny? Shall we change the phrase, such as selling a box and donating a dime or something?"

"No, I can't. Wang Haoan interrupted Zong Qingxian's words, "Donating a penny for a bottle is to give everyone a feeling of gathering less into more." And usually everyone buys a bottle, and if you count it by the box, it may not play a corresponding role. ”

"What's more, this can be published on a daily basis. For example, if you buy half a page of a newspaper every day, count the sales of Lehaha pure water, and wait until the Olympics are over, and then publish the donation receipt, the effect will definitely be very good. ”

"Or you can discuss with the TV station to change the last freeze-frame screen of the weekly advertisement, but this is more difficult, the TV station will be very troublesome, and people may not be able to see it carefully. ”

"You don't have to worry about the contract with the team, you just need to call Li Dong, Li Dong will take all the agency rights of the drink, and Jianbao's mineral water will not be on the market until after the Olympics. ”

At first, the sports federation thought that the team was forbidden to drink alcohol anyway, so the drinks were all soft drinks. There are energy drinks for the establishment of treasures, as well as soda for ordinary people to drink, which is enough.

But they ignore that they also want pure water. There are times when the meals are not tasty, and they will cook their own instant noodles. But I'm afraid that others will get something in the water, so I will use my own pure water, and I don't feel at ease when I buy anything in the supermarket outside.

And Jianbao's mineral water can't catch up with the sponsorship, Wang Haoan asked Li Jingwei to talk to the general manager of the body, with Lehaha's pure water instead, anyway, Jianbao said that it is free sponsorship, as for whether the sponsored products are their own brand, the contract is not written, and the general manager of the body can not choose other brands of bottled water.

This can be regarded as Li Jingwei's care for Zong Qingxian, after all, when Zong Qingxian asked him to jointly block Nongfu Spring, Li Jingwei refused.

If you add Jianjian Treasure at that time, the effect will definitely be different, even if you can't completely trample on Nongfu Spring, but Nongfu Spring will definitely not develop as fast as it is now. Of course, Lehaha still has to pay a fee for building treasure.

In fact, in the early ten years, there was no concept of pure water in Huaxia, and at that time, only mineral water was bottled, and only in some areas with mountain springs.

Later, pure water appeared, and in less than five years, pure water developed rapidly, especially bottled water, almost to the townships, and the leaders of those township political axes also used water dispensers.

Bottled water has also become a hospitality water. There are many times when it is not suitable for making tea, such as in summer, how many people can tolerate drinking hot tea, especially in places without air conditioning?

Some people still don't like to drink drinks, others don't drink your iced tea, and Jianbao doesn't like it either, can you still pour cold and white water for others at this time?

Bottled purified water is the best choice. The price is not expensive, and it is not a drop in price. Didn't you see that when many big leaders have meetings, there is only a bottle of pure water on the table.

This is also where Lehaha's marketing is successful, and the method learned from Li Jingwei is to give away some political axes for free, and then let Lehaha pure water rub on the news programs of many local stations, which is equivalent to free advertising.

Many people have a mentality that what the leader chooses must be a good thing, and who have you seen the leader use a bad thing?

Leaders all drink Lehaha's pure water, so how bad can it be? It is precisely because of this that the growth of Lehaha's pure water can be so fast.

It's a pity that Lehaha failed when he wanted to enter the top level, there is a small factory specializing in production, and it is also used to entertain foreign guests, and each batch of product testing is extremely strict, Lehaha is still a little worse.

Zong Qingxian in Nongfu Spring when the rapid development of the rapid development, has been a little unable to sit still, not only the competition of other non-mineral water manufacturers, those mineral water manufacturers have also begun to exert force, many originally only in the local market, now also began to promote the country, this is to grab the market.

At this time, the sales volume of bottled water is only more than two million tons a year, even if it grows this year, it is estimated that it will be about three million tons.

Fortunately, he has Wang Hao'an as a partner, and he has a good relationship with Jianbao, this time, Lehaha's market share will not only not decline, but may rise again.

……

Nongfu Spring was very happy at this time, and after throwing out the concept that pure water is not beneficial to health, the exposure rate really increased greatly, and the advertising cost was not increased, but the popularity of the product grew faster.

However, they are not satisfied with this, if they can take advantage of this year's Olympic Games, Nongfu Spring will definitely grow faster. Maybe this year can squeeze into the top three in the bottled water market, and then step up one step a year to the throne of the industry leader.

But they may have been happy too early, and the person who went to talk to the sports federation about sponsorship came back and told them the bad news, the sponsorship of bottled water is already there, it is Lehaha!