Chapter 731: Public Enemy of the Industry
A month passed quickly, and this month, several executives of Jianbao personally went to all parts of the country, and they went to mountainous areas, not to mention airplanes and trains in many places.
But the results are also very gratifying, they have negotiated with several local political axes, and they are waiting for the other party to complete some supporting inputs, and then sign a formal contract.
What is the meaning of supporting investment? For example, three links, water, electricity, and roads, which are indispensable for any enterprise.
There are also some companies with higher requirements, such as requiring a flat site, you can't give me an uneven place, you have to give me a place where you can build a factory directly, and some even have ready-made factories.
The requirements for building a treasure are not so high, and the most basic three-way is enough. Moreover, Jianbao will not only build a factory in the local area, but also make some investment in local environmental protection, and will also provide help for local education and poverty alleviation.
Anyway, every year Jianbao will donate a lot of money, but now it just becomes a targeted donation. When the bottling plant is really established, it is also promised that it will give priority to recruiting local residents to work in the factory, give pre-job training, and ensure the payment of social security.
Jianjian Bao is also working hard to develop the production process, not that the mineral water can be filled directly, but also through some filtration and other means, but other substances can not be added, and many natural minerals contained in it cannot be destroyed, which is much more difficult than the production of pure water.
Some equipment has been ordered, but it will take a while to install and produce, and many places have no conditions for building factories for the time being, but they still signed a letter of intent first, and even some directly signed an agreement, just to ensure that this water source must be established to develop Baolai.
The first mineral water factory in Baobao was also established in Changbai Mountain.
When it opened, Wang Haoan also went to take a look, and went to Changbai Mountain to have a round by the way. It's almost summer, and the temperature here is still very low.
It is a pity for Wang Haoan that there are no bronze doors here at all, and he can't see Brother Zhang.
Just when Jianbao held a press conference to announce its entry into the mineral water industry, the news of another bottled water company broke out.
[Purified water is not beneficial to health, and natural water is more suitable for drinking. 】
Nongfu Spring suddenly threw out this point of view, and at the same time announced that it would stop producing pure water and specialize in natural water. After this point of view came out, other peers who produced pure water stopped drying.
Now in the bottled water market, pure water is the most mainstream, and the top three in the industry are all producing pure water. Those bottled water, the production is also pure water, the propaganda is purer, healthier, now you say that drinking this is not helpful for health, isn't this a smashing of jobs!
All the companies that make bottled and bottled pure water can't sit still, and they publicly accuse Nongfu Spring of grandstanding.
Some companies pointed out that the bottled water produced by Nongfu Spring is not mountain spring water at all, but takes water from the reservoir, who knows what the production process is, and whether there are any additives in it?
Nongfu Spring immediately responded, their water sources are all natural water, Nongfu Spring is just a trademark, bringing misunderstanding to consumers, sorry, but the company will develop more mountain spring water in the future to live up to this brand name.
It can be said that Nongfu Spring is very tough, I directly admit that this spring is a gimmick, but we will only use natural water in the future, and there is still an essential difference between those who use tap water to make pure water.
And in the future, we want to make mountain spring water, and we are choosing a water source.
Lehaha called over there, saying that there are some companies that produce pure water, and I hope that Lehaha will take the lead and everyone will join forces to block Nongfu Spring.
The means of blocking are very simple, all their dealers are not allowed to sell Nongfu Spring, there are no dealers, how can Nongfu Spring distribute goods, I am afraid that the products will not even be able to go out of Jiangsu and Zhejiang, let alone want to cover the whole country.
"Chairman Li, if you join again, our hope of success will be greatly increased. Zong Qing persuaded first.
Li Jingwei was silent for a while: "Lao Zong, have you thought about it, in ancient times, the more banned books became, the more popular they became, everyone would be curious, and they also wanted to see how interesting the content was." ”
"Now you want to join forces to ban Nongfu Spring, not to mention whether you can get all the dealers to stand on your side, even if you can, can Nongfu Spring transport and sell it yourself? Hire more salesmen and contact the stores directly, can you still make all the stores not sell Nongfu Spring?"
"Why not?" Zong Qingxian asked rhetorically.
There are so many of them pure water brands united, especially many brands do not only have pure water, how to choose, can the owners of those small stores have points?
"Lao Zong, your alliance is also for the sake of profit. Lehaha is a leader in the industry, do you think other brands will want to pull you down?"
"You want to defeat Nongfu Spring and ensure the status of the industry. What about the other brands? Do they really care about Nongfu Spring? What they care about is Lehaha!"
"You say threaten dealers, and use dealers to threaten retailers, but you don't sell, what if brands such as Lebaishi continue to supply?
"The market is occupied by someone else, can you take it back? I tell you so much, not because I want to make mineral water, but because you want to work together as an alliance, it's really too difficult. ”
If there is a political axe dominant, then it is still possible. Without a political axe, competitors unite to deal with the end of an industry, which doesn't sound normal.
Zong Qingxian was silent, yes, he thought that this alliance would be simple, but he ignored the jealousy of other peers towards Lehaha. If you don't have one mind, is it still possible for the alliance to succeed?
No wonder those people only blame Nongfu Spring, but they don't take any real action. Nongfu Spring looks fearless, and it seems that he has long been aware of this, or in fact, he has secretly joined forces with some peers.
But in any case, the joint blockade must also be tried first, in case it succeeds? But Lehaha will definitely not use any extreme measures to run out of stock first.
Nongfu Spring has become a public enemy of the industry, but it has increased its great exposure. In the past, Nongfu Spring's advertisements were good, but there were still many people who did not drink bottled water, but now many newspapers are reporting Nongfu Spring's remarks, and some people have begun to feel that it seems that pure water really has no effect on health, and Nongfu Spring's products should be good, right?
Nongfu Spring also sold the pure water production line very neatly, and continued to use the funds returned for advertising.
Everyone soon found that there were more and more advertisements for bottled water on TV, and this made everyone start to accept bottled water more and more, among which Nongfu Spring had the fastest growth rate!