Chapter 791: I Have a Way
"Mr. Wang, I heard that you have negotiated with Jingcheng Automobile to supply them with turbocharged engines and gearboxes?" Li Dafu asked on the phone.
"The agreement was signed, and an order for 100,000 units was signed, all of which were 2.0T turbocharged engines, and the gearbox was the same as the transcendence. ”
The order of 100,000 engines and gearboxes can bring at least 500 million profits to Wang Haoan, and this fund will continue to be used for technology research and development investment, and he can invest less money in it this year.
"Mr. Wang, you have given the two core technologies of engine and gearbox to Beijing Automobile Company, so won't their new off-road vehicles compete with our Transcendence series?"
He knew that Wang Haoan was not satisfied with the equity ratio in Jili Company, but he could say bluntly, how could Jili Automobile develop rapidly?
"Rest assured, their chassis design and body design are not as good as surpassing, so their selling price will not exceed 200,000, and they dare not set the same price level as us. ”
"In this way, Huaxia's SUVs, including off-road vehicles, will be jointly monopolized by us. You think, Beijing Automobile has a relationship with the political axe and the Ministry ~~ team, and it will definitely be able to get the order over there. ”
"But do you think the leader can be the same as an ordinary car? Our price shows that our car is a mid-range car, and even at this time it is considered a mid-to-high-end car in China, and ordinary political axe organs and units can't afford to buy too much. ”
"Since this market doesn't belong to us, it belongs to Cherokee, it belongs to the Beijing Jeep Company, so what's wrong with theirs?"
"If their cars sell well, our cars won't sell too badly. Maybe they can't even sell it, but ours can sell it, and when you replace a new car, do you change it for the leader first, or do you change it for the subordinates first?"
"Our target sales for this model this year is 50,000 units, and I didn't have much confidence in it, but now, I think it's about the same, and there will be more next year, just because of the purchase of the Beijing Jeep company. ”
"With the comparison, it shows that our cars are good enough, their power parameters are not much different from ours, but the others are too bad with us. ”
"Isn't it good that our two companies will jointly monopolize the low-end SUV market, and still make consumers remember that our cars are better?"
Li Dafu thought for a while: "Mr. Wang, but have you ignored the Prado? There are other high-end off-road vehicles from foreign businessmen, which will also enter the Chinese market, and the leaders will not purchase them?"
"This matter, it can be done very simply, Mr. Li, sometimes your ideas are too rigid, we only need to spend a small amount of money to let the leaders avoid buying those imported high-end off-road vehicles!"
……
"Eh, did you read the newspaper? There is a list of car value for money, it seems that there are only off-road vehicles. Don't you like off-road vehicles, just see which one is the best deal? Someone held a newspaper and excitedly told his friend next to him as if he was going to buy a car.
My friend was also a little curious, is there such a ranking in the newspaper? He knew that there were magazines that published them, but he hadn't had time to buy them yet.
In fact, he hasn't thought about what car to buy, he wants to buy an off-road vehicle, but his wife doesn't like it, saying it's too ugly and uncomfortable to sit on.
He took the newspaper casually, and after reading it, he was fascinated.
The first in terms of cost performance is actually that Jili - surpassing, 100% domestic, whether it is technology or every part, it is domestic.
Strong power, beautiful appearance, high comfort, and a variety of colors to choose from, it seems that my wife also thought it looked good last time.
The second place is the new model of Beijing Automobile, called Challenger, the performance is also good, but the comfort is poorer, the car is smaller, and the interior is not as good as surpassing, but the price is relatively cheap, priced at 192,000, which is more than 50,000 cheaper than the 258,000 surpassed.
The third place is the Beijing Jeep, the biggest feature is that the price is cheap, and the new car is only more than 60,000.
The fourth place is the Cherokee, the performance is a little weaker than the Challenger, the price of the new car is more than 170,000, and the appearance looks a little old-fashioned, like the Jeep, it is a model that my wife doesn't like.
Then there is the Prado, an imported car, which is much more expensive and has better performance, but it is very fuel-intensive, and repairs and maintenance are very expensive.
A total of ten cars were discharged, he looked at it for a long time, and decided to take it home to discuss with his wife, he could probably take out more than 200,000 yuan to buy a car, and he could afford half of it here, but he now has two choices left in his heart, one is the Beijing Challenger, and the other is Jili Transcendence.
The shape of the challenger he likes the most, it looks like an off-road vehicle, square and angular. But my wife may not like it, so the transcendent model, my wife should like it, right?
Before he could go home and discuss it with his wife, many of the political axe personnel also saw the newspaper. This is the New Year soon, and some official cars are also old and should be replaced with new ones.
No matter what level of political axe it is, in addition to cars, buses have to purchase off-road vehicles, and they always have to go to the countryside to inspect the work, right?
In the current road conditions, the car is stuck in the pit if it is not good, and it is still a reliable off-road vehicle, with a high chassis and strong power.
Originally, many political axes were considering ordering Prado, imported cars, or island domestically, it must be good, the price is expensive, anyway, in the eyes of the people, few people will notice the price of this car.
But soon they came across an article about the purchase of political axe buses. It is indeed necessary to use buses to improve work efficiency, but the article also said that it is necessary to purchase expensive imported cars for bus procurement?
The above also listed many foreign political axes, knowing that imported cars are better, and also purchasing domestic cars, just to help the domestic automobile industry upgrade.
He also said that some local political axes obviously have no money, and after the top allocates funds, they immediately buy cars and luxury cars, which is disrespectful to the people and dereliction of duty!
It is okay for these remarks to appear in ordinary newspapers, but they appear in the People's ~~ daily newspaper, which is very representative. Some of the Prado ones were originally ordered, but now they are also trying to return them, well, that transcendence is good.
Originally, the challenger was also quite suitable, but it didn't look good, and the comfort was poor, so the leader could stand it, or order Geely's transcendence.
In this way, imported SUVs such as Prado, which was originally ambitious to enter the Chinese market, suddenly fell cold. Their models were unsalable, and the purchases that were originally aimed at political axes and other purchases were far lower than expected, while the orders of the Transcendence and Challengers suddenly surged......