"Mr. Zhang, the sales of our new Prado are not optimistic, and the sales of the old one are plummeting, is it a price reduction?"

"No, the head office said that the price cannot be reduced, we are a high-end car, so that we can have sufficient profit margins. Isn't it okay to order before, and Pajero can't sell again, why is our sales declining?" Mr. Zhang was very dissatisfied.

"Mr. Zhang, not only us, the overall sales of imported SUVs are declining, mainly because there are two self-developed SUVs in the Chinese market, one is the transcendence of Geely, and the other is the challenger of Beijing Automobile Company. ”

"Now I don't know who is guiding public opinion, everyone has some resistance to imported cars, and feels that imported cars are very cheap abroad, but they are so expensive in China, which is deliberately targeting the Chinese market and is a pit for Chinese people. ”

"Nonsense!" Mr. Zhang was furious, "Is this what we want to sell so expensive? Is it that the tariffs on the Huaxia side are too high, how high is our CIF price, but if the retail price does not triple, where will the profit come from?"

Do they want to do that? They don't know that Huaxia is relatively poor at the moment? But the heavy tax has forced them to raise their prices, and it is obvious that this is also a kind of protection measure for the local automobile industry by the Huaxia political axe.

They want to ensure that the price is high enough to reflect their status as a high-end car, but in the Chinese market, more than 250,000 yuan is defined as a high-end car, is it necessary for their new Prado to sell more than 500,000 yuan?

However, I really can't do it~~

"People in our industry understand, but consumers don't think so, they don't care how much tax you pay, they know that your price is much higher than abroad, and the cost performance is low. ”

"The two self-developed SUVs in the mainland of China have very good performance and are not too expensive, especially the one that surpasses us, the body space is similar to ours, and the appearance is softer, which is very popular with housewives. On the Chinese side, many families are in charge of money. ”

"In particular, they came up with a turbocharged engine, touted the superiority of the engine in the media, and said that the exhaust gas of the large displacement was too high, and the air pollution was serious, as if their car did not emit exhaust fumes. ”

Mr. Zhang frowned, public opinion was oriented, and it was the most troublesome. Now it seems that it is not only their crazy fields that are unlucky, but also other foreign car companies.

This matter must be related to Jili Company or Jingcheng Automobile Company, and it is the two of them who benefit!

"Mr. Zhang, why don't we also sell one or two models with turbocharged engines to the Huaxia market? Our technology is much better than that of Geely. ”

Mr. Zhang shook his head after thinking for a while: "No, the cost of our turbocharged engine is not low, and the current 2.0T is mainly equipped with the crown model, according to Huaxia's tariffs, we have to sell at least more than 450,000 to make money, some luxury configurations, I'm afraid the price will exceed 600,000." ”

Your engine of the same displacement, even if it is more powerful and the gearbox is better, but the price is more than doubled, can consumers buy it?

When Crazy Field developed in Europe and the United States, it was based on high cost performance as its business card. The price is low, the fuel consumption is low, the comfort is high, the other performance is weak, and the sales are not bad.

"Mr. Zhang, what about importing engines and assembling them in the Huaxia market? This tax is very low, and our selling price can be reduced to less than 300,000 yuan, right?"

Mr. Zhang looked at the other party, how simple you said, is it a car model now? There is no problem with imported engines, and the model is assembled in Huaxia, so it is necessary to authorize the joint venture car companies in Huaxia to have the right to produce this model, and it is necessary to share the profits to the other party, and let the other party get their relevant technology.

It doesn't matter if you share the profits, this is acceptable to Madfield, but the authorized model technology, which Madfield is unwilling. The models they got into the joint venture in the Chinese market are all low-end cars, and their technology is also the second-rate end of the world, and even in their island countries and Europe, they have basically stopped using them.

If it is necessary to produce high-end cars, the authorization can no longer be a technology on the verge of obsolescence, at least it must be a normal second-rate technology, which has a great impact on their development layout.

At present, the layout of large international car companies in Huaxia is similar, first authorizing some low-end models, including related technologies, and then using their own brands to sell in the Huaxia market.

Although the profit is not high, it can establish a good sales channel and brand awareness, laying a good foundation for them to enter the Chinese market in the future.

If it weren't for the fact that the Chinese market does not allow foreign car companies to directly invest in factories, they would not have chosen joint ventures. Build their own factories, relying on Huaxia's low labor costs, land costs, and tax incentives from local political axes, they must have earned a lot more than now, and they can also make money by relying on low-end cars.

"I'll ask the head office for advice on this matter, okay, you can now think about how to increase our sales. I know it's a lot difficult, but you're the sales director and you have to take on that responsibility. ”

After Mr. Zhang and his subordinates left, he immediately grabbed the phone and called the president of Crazy Tian Huaxia District. Although he is in charge of most of Crazy Tian's affairs in Huaxia, he is only a vice president, who made him a Huaxia person?

……

"Mr. Wang, have you heard that the two car companies in the island country have negotiated new cooperation with the car companies in our country. Among them, Jingcheng Automobile Company obtained the authorization of Pajero, and Tianfu Automobile Company negotiated a new cooperation with Crazy Tian and obtained the authorization of Prado and Camry. ”

Wang Haoan was stunned for a moment, Prado's domestic production was in Tianfu Crazy Field Company in his previous life, but Camry, he remembered that it was Yangcheng Crazy Field Company, how is it different from his previous life?

In this way, Crazy Tian's development strategy in Huaxia may be different from that of his previous life, mostly because of the emergence of a spoiler like Wang Haoan.

After Huaxia's car companies invest, the goal is to make money through rapid production, but Wang Haoan's technology research and development center is different, with technological breakthroughs as the first priority, and then sales.

At present, the four technology research and development centers are still losing money, including the research and development center of the body body. But Wang Haoan doesn't care, his goal is the future.

With the development of Geely automobiles, coupled with the sales of some engines and gearboxes, it is only a matter of time before they make money. After you have the best technology, are you still afraid that you will not have a partner to work with?

"Do you know the configuration of their new car?" Wang Haoan asked.

"This has not been announced, but I heard that Crazy Tian is preparing to export turbocharged engines to the Huaxia market, and it is obvious that this is aimed at us and Huaan. ”

"It doesn't matter, this is a good thing, in this way, it proves that our engine is leading in China, and the quality of Geely equipped with Huaan engine will naturally not be bad. ”

"I'm afraid there will be more car companies to cooperate with foreign car companies in the future, and what Jili has to do is to establish sales channels as soon as possible and seize the initiative when the market explodes. ”

Now that Huaxia's joint venture car market has changed, can he also intervene?