Chapter 303: It's a Genius
"Hahahaha, what did I say, you two still don't believe it. Guo Bingxiong suddenly laughed.
Uncle Da smiled and shook his head: "Since ancient times, heroes have been teenagers, and it seems that we still underestimate An Zai." Originally, the two of us made a bet with Brother Xiong, saying that Andy was responsible for the investment and procurement of agricultural and sideline products, and he would definitely be very busy, but I didn't expect Andy to be in no hurry about it. ”
Wang Haoan asked rhetorically: "It's too inefficient to talk one by one." We have scale and strength, it should be that they come to us to sell, product sales, brand, quality, channels, all are indispensable. ”
Wang Haoan is not a rookie, when he heard that he was in charge of a stall, he was excited and didn't know what to do, if it wasn't for getting more shares, he wouldn't be happy to mix in this matter, enter individual stocks, and wait for others to make money and share it with him.
"It seems that Andy has long studied supermarkets, as far as we know, there don't seem to be big supermarkets in the mainland, right?" Uncle Kun was a little curious, didn't he say that Wang Haoan had never been abroad.
Guo Jijie was also very puzzled, he had taken Wang Haoan to Xiangjiang, but he had never entered the supermarket, why did Andy seem to be more familiar with the supermarket than him?
"Have you ever seen a supermarket before?" and you don't need to see a lot of business to know how to do it, right?" Wang Haoan said very easily.
Do you think I haven't seen a supermarket? I've seen a supermarket 20 years later, when supermarkets had bigger profits than fresh food and daily chemicals, and most of the other commodity markets were taken away by online shopping.
I am a person who has really seen the changes of supermarkets, and I am going to say that many businesses of supermarkets will be reduced in the future, and the focus of business will be adjusted, I'm afraid you don't believe it, right?
"Andy is very confident, so Andy, tell me, how should the supermarket be profitable?" Uncle Kun asked.
"The first thing to pay attention to when opening a store is the location. It's best to choose a place with high visibility, that is, an intersection, so that people in all four directions can see our huge plaque. ”
"The second is to consider the problem of transportation, the mainland is not as good as Xiangjiang, many people do not have cars, the main means of transportation are bicycles and buses, so it is best to have several bus routes around our stores, so that customers from a long distance can also come to shop conveniently. ”
"If not, then go and negotiate with the local political axe, we are here to invest, and the political axe has the obligation to create better investment conditions for us, and we just want them to add a bus stop to ensure the traffic around our store, which is not too much. ”
Uncle Kun looked at Wang Haoan with some surprise, this is a very comprehensive consideration, and this is also the result of their previous discussion. He looked at Guo Bingxiong and saw Guo Bingxiong shaking his head slightly, wasn't Guo Bingxiong pointing out?
I figured it out myself, this is definitely a master of business, no wonder he can have such a net worth at such a young age.
However, it is not impossible to find a few people to brainstorm about these conditions, is it similar to the model of other shopping malls, but what about the internal profit model, this mainlander has no experience, right?
"The next is logistics distribution, for the time being, the number of our stores will not be much, so the cost of logistics and distribution will be slightly higher, we can negotiate with some suppliers, let them deliver to the door, it is really not possible to outsource to logistics companies, in the future we can establish a logistics distribution center, so that we can expand faster and better, now it is still counted, the cost is not cost-effective." ”
"I also have a small suggestion, we give each store a certain degree of independent procurement rights, purchase nearby, reduce logistics and distribution costs, and improve profit margins. ”
"For example, some commodities without regional requirements, fresh food, daily necessities, etc., we purchase nearby, such as some although there is no brand, but there are regional requirements, such as rice in the Northeast, apples in Ludong, etc., or to be purchased ~~. ”
"Next up are the suppliers, who are our main partners. Charge an entrance fee, which is one of our incomes. However, this entry fee should not be too high, especially at the beginning, we can even waive the entrance fee in exchange for an extension of our settlement cycle with them. ”
"We can't spot it, so it's too much pressure on our costs and margins. So we should be cyclical settlement, at the beginning it can be month-end, and it can even be increased to two months, three months. ”
"This settlement model is very common in the mainland at this time, but we have a relatively large order volume, and we need to have a good talk with those suppliers, and we can settle monthly at first, but it is best to extend it in the future, so that we have more sufficient funds to open new stores." ”
Supermarkets have a very fast cash flow because they have a lot of cash coming in every day, but they also have to buy new products almost every day.
Even if it's just a month-to-month settlement, then their capital retention rate will be very high, and this month's cash flow is enough for them to open a new store.
Of course, how to operate must be studied in detail, otherwise you open a new store, but you can't settle the payment with the supplier, then the reputation will be ruined.
"Let's talk about our pricing strategy, first of all, we must ensure low prices, we purchase large quantities, sell large volumes, and make money in the way of small profits and quick turnover. However, the pricing must be accurate to the point, so that consumers can think that our pricing is reasonable and accurate, and at the same time give them a certain illusion. ”
"For example, a bottle of drink, sold for two yuan and a piece of nine cents, the difference is only two cents, but it makes many people feel cheap, but what can you buy for two cents now?"
"For some big brand goods, they must be whole numbers, so as to give people a feeling of good quality, cheap but not good. ”
"For some goods that people often buy and can buy from other places, we must have a low price, which is lower than other products. For some uncommon goods, we usually do not see, and there will be no comparison of goods, the price can be higher, which can ensure that we have higher profits. ”
"Since we have cooperated with a few people, then we must have imported goods in our supermarkets, and the price of this part can be higher, because everyone recognizes imported goods very much, and always thinks that imported goods are better, and most of the people who are willing to buy imported goods have a good income, so we can make a little more money on this one." ”
"Finally, there's the promotion. You can use quantity discounts, that is, buy more discounts. There is also bundling, buying certain products, giving away certain products, such as buying a bag of flour, you can give away a bag of sugar. ”
"We can also ask suppliers to regularly do special promotions for their products, and we give some subsidies at the beginning, and after a while, we will no longer subsidize, and this part of the cost will be borne by the supplier. ”
"In addition, for some fresh food that is not too fresh, it will be disposed of at a special price before the store closes, one is to save loss, and the other can also attract customers. ”
"There are many ways to promote, I won't go into detail here, in short, the bigger we are, the more means we have to make a profit, and the more we can earn. ”
"Hypermarkets, with supermarkets as the core, need some international brands to support the market, and also need some best-selling brands in the mainland to support the market, and we promote each other and make profits together. ”
Guo Jijie was dumbfounded, these are all what Andy thought of? He remembered that Andy didn't have many retail talents?
This time, not only Uncle Da and Uncle Kun were very satisfied, but Guo Bingxiong also found that he really underestimated Wang Haoan before, and this refinement is the complete business plan of supermarkets and hypermarkets.
Andy is not a talent, he is simply a genius!
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