"Jie Zai, what are you going to borrow a few real estate professionals for? Aren't you and An Zai's real estate company focusing on An Jie Building this year?" Guo Bingxiong put down the newspaper and looked at Guo Jijie with a frown.

Guo Jijie has developed very well in recent years, which makes him very gratified, but it is a good thing for young people to be motivated, but they can't be ambitious. There are too few professionals in Anjie Real Estate, and the construction of multiple projects at the same time is not only due to financial pressure, but also to technical pressure.

If you are not careful, you will lose all the games.

Although Guo Jijie and Wang Haoan can afford to lose, this Anjie real estate is not their main income, but since they have done it, they must do it well, and failure is also a big blow to the prestige of the two.

For example, two companies are looking for financing channels at the same time, one company's investment projects, some of them are successful, some are failing, and the other company is successful in all projects.

Even if the overall revenue of both companies is about the same, investors prefer to choose a second company because it is more secure. This is not venture capital, you can't take that big a risk, because the profit is not so high.

"Lao Dou, our construction focus this year is indeed in Anjie Building, in addition to several Baihui commercial hypermarkets and our own employee welfare housing project, the company's current technical talent reserve is sufficient. ”

"What I want to borrow this time is a professional real estate appraiser, and Andy and I plan to buy a few shopping malls. Renovate and collect rent. ”

Guo Bingxiong was a little puzzled, he remembered that Guo Jijie was not very interested in this kind of project at the beginning, and felt that the profit was not high. Why has the two young people changed their temper now, or have the two young people become less courageous?

"You haven't done this kind of project before, have you? Why do you have this idea? Do you plan to copy the business model of our Guo Group in the mainland?"

The Kwok Group's main revenue is real estate and retail, relying on the rapid economic development, which has also allowed their profit margins to increase year by year. However, this year, some of the Kuok Group's property income in Southeast Asia has begun to decline.

He remembered that Wang Haoan seemed to have said that the financial systems of many Asian countries had loopholes, which were easy to be seized and attacked by some capital predators, which led to economic collapse, and now the signs are beginning to appear.

Fortunately, most of their customers are long-term rentals, and the rent has been paid at the beginning of the year, and he has even promoted preferential terms for early renewal, charging many tenants rent for the next year and the year after, citing the diversion of funds to develop other projects.

According to the contract, if those tenants quit the lease, they only need to repay half of the rent, and they will earn no matter what. However, some customers who did not renew their leases in advance seem to have problems in many operations, and they do not know if they can survive this difficulty.

At this time, many real estate tycoons have begun to sell their real estate properties to recoup funds and ensure the normal operation of the company.

Even if you are really optimistic about this industry, you should wait, according to the analysis of their company's professionals, the real estate market in Xiangjiang and even the entire Southeast Asia will shrink, and the price will continue to fall.

There is only one possibility, they want to operate in the mainland. Because the real estate market in the mainland has not yet emerged, prices are not high in the first place, and there is not much room for them to fall.

Moreover, the rapid economic development of the mainland is rapid, and I am afraid that real estate prices will continue to rise in the future. So many large international companies want to enter the Chinese market, and they always need office space. If so many big brands want to enter the Chinese market, they naturally need more shopping mall counters.

Big brands generally choose high-end shopping malls to stay with other brands to maintain healthy competition, and can also promote together to form a high-end business district.

However, although the mainland's economy is developing rapidly, it is a bit risky to develop high-end shopping malls now, right? Once the economic development does not meet expectations, those big brands will not open many stores in the mainland, and the shops in the shopping malls will be vacant, and the losses will be quite small.

Guo Jijie thought for a while and explained: "Lao Dou, we are not completely copying the business model of Guo's Group, but have made some changes in combination with the mainland market, plus our own brands and channels. ”

"For example, we Anjie Clothing plans to launch boutique men's clothing, and we plan to launch a men's clothing hypermarket model, such as Europe and island countries have similar models, and they have all been successful. ”

"Plus pretty women, Lehaha children's clothing, and I want to contact some big brands in Europe and the United States to enter the mall and create a high-end shopping mall. And our shopping malls not only have clothing, but also bags, shoes and hats, accessories, and even food, etc., and originally planned a movie theater, but at this time, the mainland film market is really not good, so this idea was temporarily abandoned. ”

"We have another idea, which is to use this mall as the core to create a large business district, including office buildings, hotels, boutique residences, etc., so that it can become a landmark of the city. ”

Landmark?

Guo Bingxiong looked at his son with some surprise, this ambition is not small. A landmark is a place that the whole city knows as soon as it is spoken, and it is a sign of a region, which is not so easy to do.

In fact, there are many ways for real estate to become a landmark, one is to be tall enough, the tallest building in the city, and naturally it can become a landmark. And if it's big enough, such as the largest building complex in a city, it can naturally become a landmark.

The other is the use attributes, such as parks, shopping malls, political axes, hospitals, schools, etc., relying on the use to make everyone remember. This mall is the hardest.

Hospitals, schools, etc. have the support of political axes, and most people can't live without it, so it is easier to be remembered, but shopping malls are different, and they must have enough characteristics to do it.

Cheap, expensive, etc. are the simplest and the easiest to imitate. The key is that the location of these shopping malls should be good, not the whole area is relatively poor, and if you open a high-end shopping mall here, the business will definitely not be good.

The whole area is rich, and if you open a cheap wholesale city of small goods, it will not be welcome, and the political axe will not agree to this kind of planning.

Now these two boys have a big goal, to build a shopping mall as the core, which requires continuous investment in the future, but also to build a good relationship with the political axe, which is not just a matter of funds.

"Did you two think of this on a whim, or did you think it through? According to you, this is not a small amount of money, and maybe in the next few years, your profits from other industries will be constantly injected into this project, have you considered this situation?"

"Lao Dou, we have thought about it, but it may not be very mature, so I came to ask you. Guo Jijie lit a cigar for Lao Dou.

Guo Bingxiong took a puff and spit out a large smoke ring......