"Lao Guo, have you thought about it, where is our flagship store opened? More than 200 square meters, but also to launch new products such as formal wear, and because it is at least a mid-range price, the location is naturally not bad, where can there be a suitable store?"

It's easy to open a 100-square-meter shop, or even a 50-square-meter shop. However, it is not easy to have a large place, and the cost is very high.

Guo Jijie was also a little embarrassed: "Yes, the location of the store is more troublesome. One or two may be able to find it, but it's not easy to have too many, so why don't we get one or two first?"

Wang Haoan shook his head: "We haven't been dressed before, and now we want to get it, we must redesign and produce, one or two stores, how much sales can be made, the design and production costs will be very high, and our profits have been reduced, which is not cost-effective." ”

"In case the sales don't meet expectations, it's not very convenient to advertise, once we lose money, we close the store, and the impact on our brand is not small, there will definitely be many media who are willing to report, and those who will also pay them to report. ”

This situation is normal, when many companies have a little negative news, it is not a big deal, and the media may not necessarily be willing to report it, but what if someone pays them to report it?

Peers are enemies, and they will seize every opportunity to hit AnJie Company, so that AnJie's market will shrink, and they can take the opportunity to occupy it.

In the previous life, when the development of Li Twist Sports was affected by some factors, it was reported by the media as if it was going bankrupt, and as a result, negative news continued, causing consumers to be reluctant to buy, feeling that the brand was not hard, and several other brands took the opportunity to rise, and even completed the overtake.

"Why don't you just wait? My eldest brother's clothing city will open in the middle of this year, or we will get a shop in the clothing city? ”

"We don't seem to be able to rent a shop opposite the garment city, why don't we look for it in the mainland, what are the companies that open high-end shopping malls, and we cooperate with them to rent one or twenty shops directly?"

Guo Jijie also feels that it is unreliable to get one or two stores, covering too few people, and it overlaps with the coverage of the original store, but the cost is much higher, even if the price is mid-range, it doesn't seem to be profitable.

"Are there any high-end shopping mall companies in China that are large enough? How did I hear that those high-end shopping malls in China are mainly in first- and second-tier cities, and none of them are particularly well developed. ”

"A few years ago, the hottest Asian shopping mall in the mainland, now it is not good, last year the store in Jinmen was closed, this year it is closed several times in a row, the general manager has resigned due to illness, it is said that the company has been bankrupt and reorganized, as if it is going to be auctioned. ”

"Eh, in the case of the auction, can we intervene?" Wang Haoan suddenly reacted.

The reason why Wang Puzhou failed was because he applied a successful model and promoted it to the whole country. This model is still a successful model a few years ago, and it is no longer new in the past two years.

What's more, Wang Puzhou simply does not have enough funds, and the assets of the entire Asia Company are only 40 million, but they rely on bank loans to expand wildly, playing with the momentum of 2 billion.

As a result, in the past two years, the bank has tightened its monetary policy and begun to recover loans, and even some former bank executives have entered, so naturally no one will dare to give him loans anymore.

If it was just a lot of loans, in fact, there was nothing wrong, Wang Haoan also borrowed hundreds of millions of yuan at the beginning, did the bank collect debts? On the contrary, he called him several times and asked him if he wanted to continue the loan, because through the flow of funds, Wang Haoan's ability to repay debts was not in doubt.

But Asia is different, relying on loans, opened 15 branches, the style is the same, but consumers no longer buy it.

Your service attitude is good, and the service attitude of other shopping malls is also good. What kind of cabaret show do you have this night, no one wants to watch it, just a few things over and over again. Besides, we're here to buy something, isn't it good to watch a dance and go to the theater or something?

The most important thing is that everyone found that the things in the Asia shopping mall are not cheap, and some have quality problems. Other shopping malls are different, some are very cheap, some are of very good quality, and there are more and more shopping malls, why do you have to come to Asia?

The books show that the annual profit of the first shopping mall in Asia is only more than 10 million yuan, but it can lend so many money, and I don't know how those bank people approve it.

But think about it, Wang Puzhou relied on 2 million at the beginning and loaned out 40 million, which allowed Asia to develop. It's actually good to expand slowly, but Wang Puzhou likes fame.

Not to mention newspaper reports, it is also on TV, and it receives various visiting delegations.

The sales model of his shopping mall is actually very simple, nothing more than giving people a feeling of brilliance and high-end atmosphere, as well as low-price sales and small profits but quick turnover.

This model is too easy to imitate. Other shopping malls are doing the same, not only private ones, but also many state-run shopping malls have begun to learn from this model, improve service quality and reduce prices.

Asia's funds are all dependent on loans, and the banks collect debts and deduct them directly from the account, so there will naturally be problems in the capital chain. What's more, their shopping malls in other places are not doing very well, and many of them are in the red, and they will naturally go bankrupt.

Asia is soaring fast, and falling is also rapid. A traditional retail industry, stunned for him to make a flash in the pan.

At present, all the major shopping malls in Asia are going through bankruptcy and reorganization, all the shopping malls have to be sold to pay off their debts, and there are many creditors quarreling over this, but the most dominant one is the bank.

Because to open a second shopping mall, it is to use the mortgage of the first shopping mall, and then use the mortgage of the second shopping mall to build the third one, and such a family is opened.

Bankruptcy and reorganization, these shopping malls are also mortgaged to banks, and the goods in them are sold to repay the payment of those suppliers, workers' wages and so on.

Of course, this also leads to the most bad debts and the largest losses of banks. Find a way to cash in and reduce losses now, and several people will be held accountable for this.

Guo Jijie looked at Wang Hao'an: "Yaxia, is the shopping mall you told me about bankrupt? I really haven't paid attention to this matter, and I will find someone to ask for it later." ”

"Let's look at the location of those malls first, how the decoration is, and then think about the price. If it's suitable, I'll borrow two people from Lao Dou and make sure to get a few malls. ”

Guo Jijie has long planned to let Anjie Real Estate develop greatly, and now he can directly buy a few shopping malls, and he is tempted.

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