Nutritional value is indeed a major selling point of Lehaha, and even Zong Qingxian suggested that Lehaha AD calcium milk be directly defined as children's health food, the same as oral liquid, but Wang Haoan refused.

In his previous life, Lehaha had done this, saying that bifidus factors were added to it to promote growth and development and improve immunity. However, later the state vigorously regulated the health care product market, and many health care product manufacturers went bankrupt because of this.

But later, on the Internet, someone exposed this, which also caused the sales of Lehaha's AD calcium milk to decline a lot. There are also people who grasp the ingredients in Lehaha AD calcium milk and say things, such as some additives, but they have also been proven, and those are just unfounded.

But in this life, the recipe has changed slightly, because the people who developed it are different. But one thing is still the same, that is, Lehaha's AD calcium milk, which is also made by turning milk into whole milk powder, and then blending it.

It is said that this process can better control the taste, and at the same time, it can better destroy bacteria and ensure a longer shelf life.

For example, in the future, pure milk, yogurt, etc., most of the shelf life is only one month, or 28 days, and shorter 14 days, 7 days, etc., but it retains the purer nutrients in the milk, rather than being added like now.

In the end, Wang Haoan is not an expert and doesn't know much, but Professor Kong and his team said that there is no problem, and many dairy products abroad do this, so he is no longer entangled.

In the previous life, there was also a saying that the milk, yogurt and so on in the supermarket with a short shelf life were deliberately made to give you the illusion that the product was fresher and more nutritious.

Think about the fact that every time the expiration date, the supermarket will give a discount promotion, which is the normal retail price of the product. Otherwise, why are those dairy companies developing so fast?

What the reason is, Wang Haoan doesn't know anyway, and maybe even many people who do this business don't know it very well, and only some experts can solve the puzzles.

After the two finished chatting about AD calcium milk, Wang Haoan thought he could hang up the phone, but Zong Qingxian said: "Mr. Wang, doesn't Manhan Food have any plans to produce new snacks? ”

"This year, there is, eight-treasure porridge. ”

"No, no, no, didn't the eight-treasure porridge be launched last year, and it was just vigorously promoted this year. I heard that Manhan Food attaches great importance to the market of puffed food, but before it seemed that there was only a pot, but now the sales tend to be stable, and there is no possibility of further expansion, right?"

Zong Qingxian is right, the product of Guoba is too easy to imitate. And because there is also the brand effect of Manhan food, the retail price is relatively high, after all, it costs to promote something.

But small factories in some places can also produce this pot, they make the taste is similar, but there is no advertising, and even their own delivery, the cost is very low, not only retailers like, some consumers also like.

Anyway, in their opinion, it tastes the same. For smaller brands, the volume is larger and the price is lower.

The sales of several products of Manhan Food have not changed much in a year, such as hanging oven peanuts, original melon seeds, crispy beans, etc., but the sales of spicy strips, ham sausages, nut crisps, instant noodles, and crispy noodles are still improving.

Someone in the company suggested that it was not to abandon some products. If there are not many similar products on the market such as hanging oven peanuts and original melon seeds, you can continue to do them, but crispy beans are not necessary, there are too many similar products, and the profits are not high. Some people even suggested that there was no need to do the pot.

Some people also suggested that the company should launch new fried puffed foods, such as shrimp crackers, such as the best products, etc., with the sales channels of Manhan Food, with their brand effect, the sales will definitely not be bad.

But these were rejected by Wang Haoan, the kissed shrimp crackers are already the best shrimp crackers in the minds of the people in the country, and then they will directly challenge the leader, but this profit margin is not particularly large, and the market is almost saturated.

Besides, it is not suitable to compete with Qinqin and Shanghao, after all, at this time, Manhan Food already has many competitors, and the battle line is too long and easy to break.

Wang Haoan still has a future fist product in mind, but he feels that the time is not ripe enough, and the plan is to try it at the end of the year. But now why did Zong Qingxian deliberately bring up this matter, what is this for?

"What do you mean?"

"Snow cakes. Another fist product of Wang Wang, but there is no advertising for the time being, I heard that it sells very well on the treasure island, crispy and crispy, with a sweet taste, very popular. ”

I admit that this is also borrowing the power of Manhan Food, squeezing the product market and reducing their profits, so that they dare not fight a promotion war with us too crazy. ”

Wang Haoan's eyes lit up, this suggestion is very good. He remembered the four fist products in his previous life, in addition to milk, they were snow cakes, senbei and small steamed buns. And these three products are not difficult to produce, otherwise there would not have been so many small brands in the previous life.

"Okay, I'll let the R&D department pay close attention to R&D, and it is not so easy for Wang Wang Group to come to the mainland to make money. ”

hung up the phone, and Wang Haoan's sleepiness disappeared completely. I just watched two horror movies last night and slept a little late. Now after hearing Zong Qingxian's suggestion, he has the idea of a new product, and naturally he can't sleep.

"Hey, why can't Professor Kong's phone get through? Let him call me back. ”

"Chairman, Professor Kong has a class this morning, he should give another class to the students, when he is in class, his mobile phone is usually turned off. Professor Kong's assistant replied.

Wang Haoan was a little depressed, Professor Kong made so much money, but he was still unwilling to give up his university job. But this is also good, Wang Haoan does not have to give Professor Kong shares, but changes to a one-time bonus at the end of the year.

It's just that Professor Kong has made so much money, why is the mobile phone still old, and it doesn't even have a vibration function.

"Go back and tell the office, buy the latest mobile phone for Confucius, it must have a vibration function, so that he must replace the old mobile phone!"

Wang Haoan hung up the phone and sent a text message to Professor Kong. It took more than half an hour for him to receive a call back from Professor Kong.

"Chairman, we are also developing new puffed foods. The snow cake you mentioned, I seem to have asked someone to buy it and study it. The process is not complicated, and within a month, I guarantee that I will be able to come up with a mature production process. ”

"Okay, I'll leave this matter to you. Also, in the future, the phone will vibrate, do not turn it off. ”