Converse finally completed all the formalities and handover, and the real cost, including layoffs, was 20 million US dollars less than the initial estimate, which made Wang Haoan very satisfied.

Two million dollars is not a small amount for any billionaire, and it can give him more money to run Converse and help Converse be reborn.

"Boss, in the recent period of war of words with Nike and other companies in the media, the fame of our Converse is also rising, and after we announced the signing of O'Neill and Leonardo, our brand attention has increased. ”

"It's just that companies like Nike have launched new sneakers, sportswear, etc., and our new products won't be launched until next month. ”

"Under Armour, because you are the controlling party, so after I talked to them again, they agreed to merge into Converse and become a sub-brand, and we only need to give him a vice president position, and we don't need to give any additional shares. ”

"The important thing is that with Under Armour, we can enter the rugby market. It's just that if you want to enter the top league, it's still no fun, and now you can only develop those second leagues. ”

Wang Haoan raised his hand: "You are in the wrong direction." ”

The direction is wrong? Dumas is a little puzzled, this is a plan that many of them discussed, why is it wrong? There are also many athletes who enter the first league from the second league, and gradually more athletes will wear their sports equipment, what is the problem with this development idea?

"I ask you, how many people will buy sports equipment in ~~~ years, I mean those who are financially independent ~~~ and start working. ”

"Boss, this amount is still very much. After our statistics, we found that young people who have just joined the work force are more accustomed to spending lavishly. ”

"And some older people prefer fitness and other sports, and they will also buy professional sports equipment. We can't give up this part of the customer. ”

"I didn't say I want to give up, what I want to ask is, what do the people you are talking about, what will they choose when buying sports equipment? Do you choose your favorite brand products, or choose the hottest products at the moment, or choose the most cost-effective products?" Wang Haoan asked again.

"If you are young, you should choose the brand you once liked the most, and you may also choose the hottest brand at the moment. Seniors may choose the one that is the most cost-effective, or that they feel most comfortable with. ”

"Correct. Once a favorite brand, this is our Converse. The hottest ones now are big names such as Nike. Of course, many of the people who may like our brand are older, and teenagers don't like our brand anymore. ”

"So why don't we just start with the youth? Have you seen Nike's development model? They start to discover some athletic talents from middle school, help each other grow up step by step, and eventually become their spokesperson, bringing a lot of profits to Nike. ”

"So if we're going to sponsor leagues, why don't we sponsor youth leagues? It's a league that has a lot of attention, so why don't we look to the future?"

"Teenagers grow up, and older athletes get older. How many athletes are eliminated each year, and how many are from the second league to the first league?"

"But how many players have entered the professional league from the NCAA and other college leagues, or some high school leagues?

Dumas was silent for a moment: "What does the boss mean, we should sponsor the youth league?"

"That's right, we're going to sponsor the youth league so we can get more in the future. Many of the people who watched the youth league were teenagers, including the parents of those teenagers. ”

"As they get older and teenagers have purchasing power, there's a good chance they'll choose the brand they once liked best, or the brand that their favorite person wears. ”

"There are many directions for sports brands, there are products for professional sports, such as professional shoes, professional uniforms, etc., Nike in the field of basketball, Adi in the field of football, Puma in the field of racing, Reebok in the field of rugby, etc. There are also products for sports enthusiasts, which may not have a specific professional direction, and can be used for a variety of sports, and it is also the largest in the market. ”

"There is also a kind of fitness enthusiast for them, such as they like to go to the gym, like running, swimming, etc., this kind of is also a very large group, and Reebok is one of the best. ”

"There is also a product that is between sports and leisure, such as our canvas shoes, such as casual wear launched by some sports brands, such as some sneakers that have no defined function and look good. ”

"Our biggest advantage now is that our products are also better to wear, and they are considered very fashionable by many teenagers. ”

"Now we have to regain our share of the professional sector, and we can't lose our share of the fashion and leisure sector, we have a lot of work to do. ”

"It is more difficult to develop the market directly from the ~~~ young people, and it is much easier to develop the youth market. It also means that we can launch some low-to-mid range products that can be afforded by more people. At the same time, some high-priced products will be launched in the sub-brand, targeting those families above the middle class. ”

After Wang Haoan analyzed, Dumas said with some embarrassment: "Boss, but the youth league has already involved many brands, and it is difficult for us to get the market if we get involved." ”

The big names don't just sponsor the tournament and the team, they also run training camps, pick out talented young people, and continue to expand their influence.

Everyone else has a mature system, and the price they have to pay if they want to join is too high.

"Under Armour can win some markets, why can't Converse? You haven't tried it, how do you know you can't do it? There are other brands that hold training camps, and we can do it too. ”

"We can also ask some retired star athletes to give them free guidance, and I think those retired sports stars still need our sponsorship, and those stars can also help attract many potential new stars to join us, and each athlete has his own idol, or someone who wants to surpass. ”

"And you don't have to worry, the United States can't go here, you can also go to the Chinese market. I said hello to Mr. Li, Converse's Huaxia agency will fall into the hands of Li Twist Company, and we can completely break out of the market over there. ”

"So when we have a way out, why don't we give it a go? If we succeed, we will become the top sports brand again, and if we fail, we will start all over again. And I don't think our situation will be worse than it is now. ”