The president of Baishi Cola was still not satisfied with Li Jingwei's conditions, and he put forward a new condition: "Li Dong, I heard that several directors of your company are also directors of Manhan Food, and it would be best if we let our canned cola enter the sales channel of railway cloth." ”

At the beginning, Manhan Food signed an exclusive agreement with Tiedaobu, Coke is also a soda, and Tiedaobu did not want to breach the contract, and Guo Jijie used national righteousness to set it up, and did not agree to sell Coke on the train, and the main sales were Jianbaohe iced tea and warm tea.

This sales channel has a very large sales volume, and Baishi Cola has long been interested in it, but it has only been contacted a few times, but it has not succeeded.

Li Jingwei's face changed: "I'm sorry, it's another director's company, and I don't have the right to make a decision." ”

In my heart, even if I have the right, I will not agree. What are you kidding, that kind of golden sales channel can give you Baishi Cola, that is our biggest advantage, not only a sales channel, but also a publicity channel.

"Then talk to that Wang Dong, I think since he is also a shareholder of Jianbao, and it is also the cooperation he has negotiated with our Baishi Cola, he should give us a satisfactory answer. ”

Only then did Li Jingwei understand that Bai Shi Cola had negotiated a cooperation agreement with Wang Haoan very happily, not because Bai Shi Cola didn't see the problem here, but because he was aiming at the sales channel of railway cloth.

It is to let the establishment of Baoli lose, and then use this to enter the best single channel in the country, so that Baishi Cola can develop rapidly, and steadily suppress Coca-Cola.

As long as you enter the channel of railway cloth, you can break it with the establishment of BMW, and the goal of Baishi Cola is very clear, that is, the sales channel.

If you master more channels, you can bring more sales, and soda can be regarded as a rigid need, and there are a large number of people in every part of the country who like to drink it.

"If you have this attitude, then wait a little longer, Wang Dong is not in Yangcheng at this time, we will help contact you." Li Jingwei got up directly, and if he didn't want to talk about it, he wouldn't talk about it.

Knowing the goal of Baishi Cola, Li Jingwei also had confidence. Before the goal is achieved, or before it is likely to be achieved, Baishi Cola will not take the initiative to tear up the agreement.

"As far as I know, Wang Dong is in Xiangjiang, not far from Yangcheng, so it is very convenient to come back. ”

Li Jingwei looked at the other party: "Since this is the case, then you can go to Wang Dong to talk." Wang Dong has other business to be busy in Xiangjiang, and may not have time to receive you. ”

……

Wang Haoan was with Guo Jijie at this time, watching the opening of the Anjie company store in Xiangjiang. The seven stores here are represented by the Kwok Group, and in the future, the Kwok Group will also help AnJie to open new stores in Nanyang and other places.

"These locations are not bad, not prime locations, but there are a lot of people. Wang Haoan is very satisfied with this, and the work ability of Guoshi Group is very strong.

In such a short period of time, renting this kind of location, and agreeing to pay the rent once every six months, Wang Haoan asked himself if he could do it.

"The only downside is that there are crocodile shirts and Giordano stores around. Luckily, our pricing is a bit lower than theirs, and the design is different, so it should stand. ”

It's not that the cheaper the better, you're too cheap, but it will make people stop. Just like some shopping malls always have discounted and promoted clothing, or even a discount, there are not many people who can buy it, and many people feel that those are not wanted.

The pricing of the product should take into account the economic situation of a city, and if the price is arbitrary, the probability of success is too low.

The rent in Xiangjiang is high, the salary of the shopping guide is also high, and there is an agency fee to pay, if the price of clothing does not rise, it will definitely not work.

After a high-level study by the senior management of the subsidiary of the Kwok Group, a retail price was set at a price 20 percent lower than that of both the crocodile shirt and the Giordano.

Fortunately, they also have a trump card, that is, the spokesperson Zhang Guorong. With this person's popularity, it will definitely attract many fans to buy it.

"Have you considered that there will be people who cross the sea and go directly to the mainland to buy?" Wang Haoan asked.

Some people came to the mainland from Xiangjiang before to buy some clothes from Anjie's company, either greedy for cheap, or they felt that the clothes endorsed by Zhang Guorong must be good, and they should wear the same as idols.

Now Xiangjiang is there, but the price gap with the mainland is too big. With the return of Xiangjiang approaching, there may not be many Xiangjiang people going to the mainland this year, but after the return, it is convenient to go back and forth, what should I do at that time?

"Thinking about it, it really gave us a headache. There are two solutions, one is to increase the price in the mainland, and the price in Xiangjiang will be reduced, so that the price difference between the two places is not large, so that no one will come to the mainland to buy our clothes. ”

"The second way is to differentiate the design, so that the new products arrive in Hong Kong first, and then appear in the mainland, giving them the feeling that mainlanders are wearing seasonal clothes. ”

Wang Haoan frowned: "These two methods don't seem to be very good. The second way, even if possible, how long can there be a gap, the climate of Yangcheng and Xiangjiang is too close. ”

"The first way, Xiangjiang price reduction, then we will become low-end products again, and the mainland will become high-end, which is inconsistent with our previous positioning. ”

AnJie's product positioning is mid-range, more than 50% more expensive than ordinary casual wear brands, so that people can afford to buy and wear it.

In the mainland, 200 yuan is this grade, but in Xiangjiang, 200 yuan is a low-end product. If you sell 800 yuan, it is considered mid-range, but the gap with the mainland is too big.

"Didn't you say that Xiangjiang's economy will be hit hard, and the mainland will develop rapidly, so the mainland's price increase, Xiangjiang's strategy of reducing prices should be possible. The second way I'm talking about is just to adopt it now, the propaganda strategy. ”

Of course, Guo Jijie has also considered these, but unfortunately the economic gap between Xiangjiang and the mainland is too big, and they have also studied it for a long time in terms of pricing.

However, Pretty Lady does not have this trouble, because Pretty Lady is also positioned in the middle and high-end in the mainland, and the same is true in Xiangjiang, and the price will increase without delaying sales.

What else did Wang Haoan want to say, Guo Jijie's phone rang suddenly, he picked it up and said a few words, and hung up the phone.

"It's Chairman Li, let me tell you, the president of Baishi Cola went to talk, and the other party offered a condition that we didn't expect, they wanted to enter the sales channel of railway cloth. ”

"Li Dong agreed?"

"Of course not, he can't shirk being the master, so the president of Baishi Cola plans to come to Xiangjiang directly to talk to you. ”

"It's no fun to talk to me. Not to mention that we agreed at the beginning, the channels will not be integrated, even if we make some concessions now, some channels will definitely not be given!"

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