Whether it is Wang Haoan's strategy or Guo Bingxiong's strategy, they are inclined to give Baishi Cola some compensation. They all know in their hearts that the cooperation between the two sides will not last long, because Baishi Cola will not watch Jianbao continue to grow, and they also want to sit on the top spot in the mainland.

But at least for the time being, we can't give up cooperation, pull a group, fight a group, this is a very traditional strategy, and it can also work commercially.

Jianjiabao is the first in the mainland, and its sales are higher than that of Liangle Group combined, but the layout of Liangle Group has achieved initial results, and once it is made at the same time, Jianjiabao is bound to be seriously affected.

Fortunately, Jianbao made preparations first, defined cola as a low-end drink, and even took the initiative to produce cola and promote it with prizes, which made Liangle Group lose the opportunity to reduce the price of promotion.

At that time, even if Liangle Group lowers the price, it will not affect the retail price of Jianbao.

In fact, everyone who has established treasure knows that the retail price of Jianbao is too high. At first, it was because of the establishment of a Paula ring prize promotion, and then in the northeast, the price was the first to rise.

Because the logistics cost is really too high to be transported from the factory in Sanshui to the Northeast. At that time, Jianbao did not unify ~~ a retail price, after the dealer raised the price, it did not affect the sales of Jianbao, which made the dealers in the south follow the price increase, resulting in the overall price increase of Jianbao.

When soda was generally five cents, Jianbao was sold for two yuan, and then rose to three yuan, which made Jianbao have high profits and could expand faster.

Of course, at that time, Jianbao's factory in Sanshui also raised too many idlers, if the early years knew the layout of the factory, knew how to streamline personnel, Jianbao's sales have already exceeded 10 billion, and the sales volume will definitely exceed one million tons.

But if the factory layout is really done early, the retail price of Jianbao may not rise to three yuan, and it can only be said that blessings and disasters depend on each other.

Now there are more and more factories in the country, and the expansion of the northeast and southwest, although they are all municipal-level soda factories, the scale is not large, but it can also expand the production capacity and produce the treasure.

The logistics cost of Jianbao has plummeted, the distribution cost has also been reduced, and the profit margin has increased by at least 20 percent, which is still because the tax has become higher, plus the relationship between paying social security to all employees, otherwise it is normal for the profit margin to increase by 30 percent.

Before the establishment of Bao had a local tax reduction and exemption policy, the profit margin was about 10 percent, but now that so much expenditure has been increased, the tax amount is also higher, and the profit margin has increased to more than 12 percent, which is the net profit, including the result of Tianfu Cola and Dabai pear promotion.

According to the plan, the target sales of Jianbao this year is 10 billion, a leap of one step per year, if it can be achieved, then the net profit after tax deduction can exceed 1.2 billion.

And what does this mean, it means that if the establishment of treasure listed financing, the market value will at least double, or even rise higher, which is still a conservative estimate.

At the end of the board of directors, Baishi Cola really sent someone over, not Shu Lihua.

And Li Jingwei also used regional discrimination to prevaricate the other party, and proposed some compensation plans. Anyway, the sales channels and markets occupied will never be spit out.

The better the sales channel is expanded, the higher the sales of Jianbao, and the higher the profit. Now it is completely using Tianfu Cola and Dabai Pear to sell high-profit products such as Baohe tea drinks.

Of course, the most important thing is to sell the treasure, after all, this has the highest profit margin and the highest popularity. Their goal is to build Jianbao into a giant single product with sales of more than 10 billion yuan, sit firmly on the throne of the No. 1 beverage brand in China and even Asia, and enter the global market with this.

"Chairman Li, we are in a cooperative relationship, although some cooperation terms are not written on the document, but the two sides have also agreed orally, you don't deny this, right?"

Li Jingwei nodded: "Of course we admit it, otherwise why would we still sit here and talk to you? I also said that because of regional discrimination, we can't stop the prize sales in Sichuan and Shu." ”

"We have also come up with several solutions, which you can choose from and which can be regarded as our compensation for you. If Baishi Cola wants to expand its scale and continue to cooperate with us, it will definitely not be wrong. ”

"Coca-Cola's sales have plummeted this month, and you should know that, right? As long as you continue to do this for three months, you can make Coca-Cola's sales drop by more than 30% this year. ”

Summer is the peak season for soda sales, especially bottled soda, and many people may pass by the store and buy a bottle to relieve the heat.

The representative of Baishi Cola scolded in his heart, I don't know how much Coca-Cola's sales will decline for three months, but Baishi's sales are bound to decline.

In particular, Jianbao has established a complete sales channel in the sales area of Baishi, and in the long run, Jianjianbao will become a long-term competitor with Baishi.

Baishi Cola thought that cooperating with Jianbao may be to seek skin with the tiger. But in order to suppress Coca-Cola, they did it anyway.

As a result, the rapid development of Jianbao has affected both Baishi Cola and Coca-Cola. This is something that Baishi Cola can't bear, how can it affect the sales of competitors?

I thought that even if Jianbao revitalized Tianfu Cola, it would not affect Baishi Cola, and even Bai Shike felt that this was a good thing, which would make more people like the drink of Coke, thereby inhibiting the development of Jianbao.

But I didn't expect that the development of Jianbao would be better, and the sales of Tianfu Cola would rise sharply, so if it continued, three months later, in the Sichuan and Shu regions, Tianfu Cola would surpass Baishi Cola again.

It is also infuriating to only produce bottles, but to beat them to bottles and cans together.

"Dong Li, I can't accept your statement. These conditions are only fair unless they are given to us. Otherwise, the sales of Jianbao will also decline this summer. ”

Li Jingwei's eyes narrowed, this is a threat? If you don't agree, then Baishi Cola will also spend money on promotions?

"It's better to act as an agent for the sales of Baishi Cola, and we can guarantee a certain amount of sales in the sales area of Coca-Cola. In this way, after the agency period ends, Baishi Cola can directly take over these sales channels. ”

"I'll do me another favor, how about Baishi Cola sell the trademark of Asian soda back to the local government, and you can get a sum of money?"

It is true that Nanyue Zhengaxe wants to take back the trademark of Asian soda, and has also talked to Li Jingwei, as for other trademarks, Jianbao is not interested in it, and there is no obligation to help, let the local political axe continue to fight with Baishi Cola, and it is good to eat a trench and grow wise.

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