You also know that we need to continue to maintain cooperation with Baishi Cola, even if we all know in our hearts that this cooperation may collapse at any time, but the longer the cooperation, the greater the benefits for us. ”

Wang Haoan looked at Guo Jijie: "Who said that we only have one gold sales channel? We also have a lower-grade sales channel, and I believe that Baishi Cola will also be interested." ”

Guo Jijie lowered his head and thought for a while, and understood: "You mean Baihui Supermarket?"

Although there are currently less than 20 Baihui supermarkets, they are still expanding rapidly, and by the end of this year, there will be at least 30, and the expansion rate will be faster and faster in the future.

Because the world's two top retail giants have begun to test the mainland market, if you want to beat them, you must occupy the prime location quickly and quickly.

To make a supermarket, the location is very important. Only when it reaches a certain scale can it form a good brand effect, so as to evolve into a prime location wherever you open.

For the time being, the strategy of Baihui supermarket is to take the city as the core, open more than three supermarkets in a city, occupy the city, and then expand to the big cities of the surrounding provinces.

Even if you want to think about a city like Nanyue, where there is more than one city with separate planning, the development of the provincial capital city is also the fastest. Even if the focus is adjusted in the future, the development will not be too slow.

Just like Huaxia has positioned the magic capital as an economic center, will the economy of the capital become very poor because of this? At least it is second only to the magic capital.

Guo Bingxiong once discussed with Wang Haoan whether to let Baihui Commerce and Trade increase some shareholders in exchange for some funds, so that Baihui Commerce and Trade can expand faster.

But Wang Haoan refused, one is that there are not many cities in Huaxia that are worth opening hypermarkets, even if it is a supermarket, there will not be too many suitable locations.

Even if several foreign retail giants enter the Chinese market, they do not have too good locations to choose from. By the time they had developed more than ten, there would be 100 Baihui supermarkets.

In terms of scale, you can crush the other party, and you can force the other party to withdraw from the Chinese market. The larger the scale, the lower the procurement and logistics costs, which are all expenses that occupy a large part of the cost of the supermarket, not to mention the larger the scale, the better the brand effect.

In the previous life, even if it was a provincial-level supermarket chain, there were not only ten, but some municipal-level supermarket chains would have more than ten, one in each district, one in each county below, and then radiate to surrounding cities and so on.

Jianbao's products sell well in Baihui Supermarket, because they are a little cheaper than other retail outlets.

Wang Haoan looked at the map on the wall: "You see, our supermarket layout occupies ten provinces and cities, and it continues to expand. Appearing on supermarket shelves can increase the visibility of the product. ”

"Especially on our shelves, if there is only Baishi Cola, no Coca-Cola, it should be able to satisfy the other party. ”

Guo Jijie thought for a while: "Andy, you said that our Coke and Big White Pears are only in glass bottles, but this is not suitable for us to enter the supermarket, not to mention that you also have prize promotions, and it is not very convenient for the supermarket to redeem." ”

"Do we also want to produce a batch of canned ones, exclusively for supermarkets, or can also supply railway cloth through this channel, there is a buyer's demand, but we don't have the goods, I feel at a loss. ”

Wang Haoan is also considering that there are only glass bottles, which are obviously too limited and will waste many advantageous channels.

"I think about the canned ones or forget it, we skip the canned ones directly, and produce the bottled ones, the plastic bottles, the large capacity, the 500 ml. ”

"The retail price is set at two dollars, and I have asked people to calculate that we can probably make a profit of more than three cents. ”

"Two yuan? The price of a glass bottle of 200 milliliters is one yuan, and this should be sold for two and a half yuan. Guo Jijie felt that it was too cheap and the profit was too low.

Because it is sold in the supermarket, the price must be lower, maybe a bottle is only sold for one piece of nine, which is also too low.

"Two dollars is enough, you've seen those large-capacity soda drinks abroad, right? The more sodas, the cheaper they are, because the cost of soda is actually lower than the cost of packaging. ”

"Originally, we wanted to define Coke as a low-end soda, so naturally it had to be cheaper. If you want to sell two pieces of five, then the capacity must be increased, at least 600 milliliters. ”

"The bigger the capacity, the lower our sales will be, and many children may not be able to drink a bottle of soda in one day, screw the lid on, and continue to drink it the next day, or a few children may buy a bottle and share it with everyone. ”

This is also why the capacity of the glass bottle is set at 200 milliliters, which is a bottle that adults can drink without enjoying it, and children can drink one bottle. ”

The capacity of soda should also be carefully considered, so as to increase sales and increase profits.

"I think we should communicate with Baishi Cola, unify ~~ a price, unify ~~ a specification, I believe that Bai Cola will not object. Guo Jijie suggested.

"It makes sense, so Coca-Cola has to follow our specifications, and we have the pricing power in disguise. When they get used to it, we will launch the 600 ml one. ”

"This bottled soda can also be sold in more places and is more convenient to transport, maybe our Tianfu Cola and Dabai pear can be promoted nationwide. ”

"It's too early to promote the whole country, right? This is good to enter the railway cloth, and the national promotion, our logistics costs will increase a lot, two dollars and five hundred milliliters, then we really don't make money." ”

Distributors and retailers must be guaranteed profits, otherwise others will not sell your products at all. It is the time to vigorously develop channels, and only in this way can we attract more dealers and retailers.

"You forget that we also have a sales channel, Manchurian snacks. ”

"What do you mean, let our products enter the Manchurian snacks? This is a good way, we already have hundreds of stores across the country, so the sales of at least a few thousand bottles a day, or even tens of thousands, this is a good channel. ”

"If entering the supermarket can't satisfy Baishi Cola, then add the sales channel of Manchurian snacks. It's just that what consumers will choose, then we don't know. ”

When the time comes, it is implied that the owners of those franchise stores, if others want Coke, they will give Tianfu Cola, or they can also add some packages to make consumers more accustomed to Tianfu Cola, and the longer the time, the better the effect.

Anyway, the channels of the railway cloth will definitely not be shared with Baishi, unless Baishi Cola shares their channels in North America with Jianbao, of course, this is absolutely impossible.

Wang Haoan and Guo Jijie looked at each other and smiled, and now they are waiting for the people from Baishi Coke to come over.