Chapter 473: The Real Shoe City

The capital, where Xiaotian Shoe City was located before, has been emptied, and it is rented to someone else.

When Xu Xiaotian looked at the sign and took it off, he was a little emotional: "This is where Xiaotian Shoe City started, I didn't expect the brand to be picked up in such a short time." ”

Wang Haoan pouted: "What is the name of taking off the brand, is it good that our Xiaotian Shoe City has expanded?

"Lao Xu, you have to change your mentality, you should be happy today, you have an embarrassed face, others really think that something happened to Xiaotian Shoes City when they saw it. ”

Xu Xiaotian personally put the sign on the car, and then said with a smile: "Yes, I should be happy, we should all be happy." Our Xiaotian Shoe City has developed and grown, and the goal is being achieved step by step. ”

He looked at a tall building not far away, a twelve-story building, with four big characters on the top of the building - Xiaotian Shoe City.

It's far away, and you can see it clearly.

Guo Jijie poked his head out of the car: "I said that you two are still finished, get in the car and go, the new shoe city is about to open, do you still have time to chat here?"

"Get in the car, get in the car. ”

The car drove for a few minutes and parked in the underground parking lot, which was very empty at this time, and most of the shopkeepers did not have a car.

In a corner of the basement floor, there is a sign of the office of Xiaotian Shoe City, Guo Jijie hung the old sign of Xiaotian Shoe City on the door frame, which he must bring over.

"Have some tea, take a break, and it's time to cut the ribbon in a moment. Mr. Wang, you also want to cut the ribbon together, this time you can't help but participate. ”

"Okay, I'll be in the ribbon-cutting too, but don't let me speak, you two can do it. ”

Cutting the ribbon is nothing more than a formality, just like setting off firecrackers, but it looks more festive. Today, not only the three of them came to participate in the ribbon-cutting, but also several leaders in Beijing.

The leaders not only expressed their support for private enterprises, but also because this is their political achievement. Under my rule, this kind of private enterprise appeared, even a benchmark, of course, to show its face.

Not only do you have to show your face, but you also have to get it to the TV station to broadcast it and publicize it, so that bigger leaders can see it.

"At the beginning, I wanted to say that the twelve-story shopping mall is too high, and it can't be rented out at all, but I didn't expect that now it has been rented out more than eighty percent, and the rest is under negotiation. ”

"Mr. Wang, how did you come up with the idea that you can also divide stores according to regions?"

At the beginning, Xu Xiaotian thought of dividing it according to the type of shoes, men's shoes, women's shoes, children's shoes, cloth shoes, leather shoes, sports shoes, etc., to divide the functions of each layer, so that consumers can clearly know what shoes they want to buy and how many layers they want to go.

But he found that he didn't need so much at all, so he thought of some more popular classifications and made two layers, but after Wang Haoan saw his division, he made some changes.

Why does it have to be divided by type, but also by region.

These layers are domestic, these layers are imported, and the imported ones can also be divided, such as Asian, European, American, and even Europe can be divided into Eastern Europe and Western Europe.

In this way, although the types of shoes on some floors are more mixed, they redefine the classification because of the region, and it will not make people feel wrong.

This is Wang Haoan's idea borrowed from the garment city in Huaxia in the previous life, and there were garment cities such as South Korea City and North America City in the previous life, specializing in imported clothing, of course, there are also a lot of products that are exported to domestic sales.

"People in our country, after they have money, many like to buy some foreign goods, and some people think that foreign countries are good, especially developed countries in Europe and the United States. ”

"That's why we have to divide it by geography, even if many of our shoes are cheap, we have to have some high-end ones, to give more options to those who are willing to spend money. ”

"But we must pay attention to the real imported products, and the export to domestic sales, must be separated, do not let those export to domestic sales pass off as imported products, this may make the store more profitable, our business will look better, but once it is exposed, our brand will be smashed. ”

In the previous life, there were too many imported products that were exported to domestic sales, from food to industrial products, and how many people still felt proud after buying them, but they didn't know that they had been fooled at all.

It is not denied that there are some imported products with better quality at this time, and some people are willing to pay a high price to buy, so there is naturally a market. It is absolutely not okay to fool people and make high profits.

"I know that all the merchants have signed a letter of guarantee, and they are also pressed to pay a deposit. And there will be spot checks every quarter, and we will check every year, and once we find problems, we will deal with them in time. Xu Xiaotian also understands that there are some things that cannot be ambiguous.

He also wants to open a few more such big shoe cities in the future, although the initial investment is a lot, and a lot of loans have been repaid, but it is really easy to rent.

You can also learn from the model of Baihui Commerce, charge some other fees, the profit is not low, and it can grow steadily.

And the city has promised that it will build Xiaotian Shoe City into a star enterprise, and the surrounding area has been planned, not only the road has been repaired, the bus station and subway station are available, but also a new parking lot will be planned to avoid traffic congestion in the future.

Of course, Xu Xiaotian doesn't know when this new parking lot will be built, at least in the short term, it doesn't seem to be easy.

"I think the idea of a food court on the top floor of the shoe city is very good, I heard that there are a lot of tenants, right? There is also a water bar on each floor, which makes customers more satisfied. Guo Jijie also praised.

"It's all for the sake of customers and for the convenience of customers, so that more customers are willing to come. Lao Xu, we must pay attention to the fire safety of our shoe city, and there must be no problems. ”

"And the aisle is very wide now, don't forget that this shoe city is not only retail, but also wholesale, and there will be many people with large bags and small bags from here, we must maintain good order, and there will be no injuries to people." ”

Some people are angry, and once there is a conflict, it will have too much impact on the reputation of the shoe city.

"There are security guards on every floor, and the nearest pie~~ out of the house is only five minutes, so nothing big will happen. ”

"I just hope that after the opening, the business will be booming and every merchant will make money. ”

How nice it sounds, Wang Hao said with peace of mind, every merchant makes money, then you can increase the rent, right, you can also earn more, right?

Uh~~ It seems that I can earn more, so I still hope that Xu Xiaotian's dream will come true.

"Let's go, it's almost time, go meet the leaders and prepare for the opening ribbon cutting!"