"Uncle, this is the general manager of our Anjie company, the big boss Guo Jijie Guo from Xiangjiang. Wang Haoan introduced.

"Mr. Guo, hello, hello. This is Chen Jin, the editor-in-chief of our newspaper, the editor-in-chief of Chen, and the vice president. Wang Haoan's uncle Su Yongjun introduced the middle-aged people around him.

"The two of you are really young and promising, and our newspaper reported on the deeds of the two some time ago. Chen Jin said with a smile.

For Wang Haoan, he didn't care too much, not to mention that Wang Haoan was just the vice president of the company, even if he was the general manager, could he compare to his position?

But Guo Jijie is different, a businessman in Xiangjiang, he was also received by the persimmon chief, in case he said anything bad about him in front of the persimmon chief, he couldn't eat and walked around.

"Editor-in-Chief Chen is polite, I also came to ask you for help this time. The specific situation will be introduced to you by Vice President Wang. Guo Jijie stopped speaking after saying this, not only because his Mandarin is not good and the communication is not very convenient, but also because he really doesn't know what Wang Haoan is going to do.

"Editor-in-Chief Chen, our Anjie company is a joint venture that the city focuses on taking care of, and it is also a typical example of foreign acquisition of state-owned enterprises, so every step is very cautious, and we urgently need media like your newspaper to help publicize it. ”

Wang Haoan pulled a tiger skin first, in fact, although the city attaches importance to them, it is not yet time to establish a model, after all, it has not seen the benefits.

Chen Jin immediately said: "It's absolutely no problem to publicize this kind of thing, I heard Xiao Su say, you want to buy advertisements, ask for a few, a few days, you open your mouth, it must be the lowest price." ”

This little thing, he can make a decision directly, and he doesn't need to ask the president for instructions at all. It's just that you can just go to his office to talk about this matter, why do you invite him out to dinner?

"Editor-in-chief Chen, what we want is not a mid-seam advertisement, but a normal layout advertisement. Wang Haoan emphasized.

Now there are advertisements in the newspapers, and there are also some companies that promote here, but the effect is actually average. Because everyone knows it's an advertisement, who wants to watch it?

It's not like a TV show, where the ads are inserted in the middle of the program, and the advertisements in the newspapers can be skipped. Therefore, the effect of the middle seam advertisement is actually very average.

Since Wang Haoan wants to advertise, he definitely can't do this, and if he wants to do it, he will make the best.

TV advertising is not easy to get, and the price is slightly expensive, there is no need for that, Wang Haoan has thought of several cheap advertising schemes, and is about to implement them one by one.

"Normal page? Our normal page is to report some news and current affairs, and there is to commend the advanced or something, this company seems to have nothing to write about for the time being. ”

Chen Jin's words are more polite, you, the original textile factory of Anjie Clothing, are dragging the city back, and after Anjie Clothing took over, there was no action, is it worthy of commendation?

If you do something big, it's reasonable for me to give you a report, but if you don't have anything, how can you report it? That's a normal layout, and all leaders will read it.

"Guo Jijie, a patriotic businessman from Xiangjiang, came to Bingcheng from thousands of miles away, brought top technology and advanced management concepts, and made significant contributions to solving the plight of Bingcheng enterprises, isn't this worth reporting?" Wang Haoan began to sing in a high voice.

There are no trivial things in the newspapers today before he was reborn, first of all, he must be ideologically qualified before he can be reported, even if some bad things are reported, they must be critical in nature, and in the end they are all praises.

In the previous life, there were many advertorial advertisements in newspapers, what is an advertorial, it looks like a story, like a piece of news, but in fact it is promoting a company or a certain product.

The best thing this kind of advertising does is health care products, and there are some so-called "god ~~ medicines", and there are many people who are willing to try it. Many advertorials are very capable of pulling up, and some things that can't be hit can also be linked to them, but the effect is really good.

Of course, there is another core of this kind of advertising, that is, the protagonist of the story must have a certain representativeness, so that everyone can have a sense of substitution, willing to believe, and willing to buy.

Why do many advertisements choose celebrities? Because those celebrities have a high exposure rate, many people know them, and the stars in their eyes are usually glamorous, and many people envy them, and even have a star dream, thinking that celebrities must use good things.

Although Guo Jijie is not a star, the identity of a Xiangjiang businessman is also very useful, after all, it was just reported some time ago that Guo Jijie signed a contract with Persimmon Chang, and pointed out that Guo Jijie is the son of a big businessman in Xiangjiang, which is enough weight.

"Vice President Wang, it's not that what you said can't be reported, but the pages are full every day, and even the news a few days later we have lined up, which is really impossible to add. Chen Jin looked embarrassed. One meal, just want me to help you do such a big thing?

"Add a layout. Now this newspaper has 16 pages, why can't it be put together and made into 20 pages?" Wang Hao said with peace of mind: Many newspapers in the future will have 32 pages, and even 64 pages, half of which will be advertisements, and now it is really too few.

"I can't do this to increase the number of pages. Besides, the newspaper itself is not profitable, and adding four pages seems to be just adding a piece of paper, but the cost of paper, the cost of printing, and so on, we really don't make money. ”

Chen Jin is really not crying poor, today's newspapers, if they don't have advertising revenue, they have to rely on political axe subsidies to operate. That's right, the major agencies are forced to subscribe, but people order so many copies in one factory, and ordinary people order less.

The price of a newspaper has been reduced to this amount, and the sales have not improved, how can you make money. The added cost may not seem high, but it's enough to crush them.

"Editor-in-Chief Chen, have you forgotten one thing? The increased layout can be sold to a company like us. If we pay for advertising, will your increased cost be higher than our advertising cost?"

"That's right, my family's advertising fee is not much, but how many advertising positions can be added to four pages? Besides, can we also add more news, and even add some interesting knowledge?"

"If you add some interesting knowledge to it, then ordinary people will be willing to buy it, and it will also increase the sales of the newspaper. As long as others see the effect of our advertising, they will soon learn from it, and I don't need to tell you how much profit there is from buying the full-page advertising space of your newspaper, right?"

"Now you calculate how much it will cost to add four pages, and how much profit it will make from selling those ads, and how much profit it will increase if it might drive newspaper sales. Do you still feel at a loss?"