The reason was soon found out, and the reason why Kang Shuaifu had the money to open a new branch factory was because of the new capital injection.

In the past, Shikang Shuaifu also expanded in this way, and cooperated with an investment company to create the brand of Fumanduo, which was used to fight against the rising Hualong and other brands, and later recovered it after the funds were sufficient.

This Fu Manduo didn't make any money, but it greatly expanded Kang Shuaifu's production capacity, and at the same time inhibited the expansion of other brands, allowing Kang Shuaifu to directly open the grade with other brands.

Introducing external capital for expansion is the way that many companies will choose, and this is the best means when they can't go public.

But you also have to be careful here, you must ensure that the controlling stake is in your own hands, otherwise you will be like the previous life Le Haha, almost forcibly acquired by the Daneng Group.

The two companies from Nanyang injected a total of $20 million into Kang Shuaifu in exchange for 40 percent of Kang's shares.

With 20 million US dollars, Kang Shuaifu's financial crisis was lifted in an instant, and even the liquidity was more abundant than that of Manhan Food, so he was naturally able to take away two factories from Manhan Food at a higher price and better conditions.

Wang Haoan made a phone call and called the others back for a meeting together.

"Andy, isn't it just that Kang Shuaifu has opened two more branches, aren't we going to open branches soon, what are you afraid of?" "Guo Jijie doesn't care, they have one more factory than us, but the equipment production capacity is not as good as ours, the advertising is not as good as ours, the channels are not as good as ours, and the position of the leading boss is still ours.

"Lao Guo, this matter has to be taken seriously. Not only the problem of Kang Shuaifu's rapid expansion of production capacity, but also Kang Shuaifu's financial problem has been solved, and our previous method has failed. ”

Before, they bullied Kang Shuaifu for insufficient funds and used money to smash the market, the effect was very good, and the channel expansion was rapid. But now Kang Shuaifu's funds are more sufficient than theirs, and next year's advertising will be less than theirs, so this part of the cost will be low, and there may be many dealers who will invest in Kang Shuaifu's arms.

"Then what's there to worry about, we will have a better advertising period next year, I also watched the commercials, the creativity is very good, it makes people want to eat it when they see it, Kang Shuaifu can't compare to ours. ”

"We don't have to throw money at it, we can still suppress Kang Shuaifu. Didn't you tell the dealer to give them a refund of the expired product, this one is enough. ”

Wang Haoan shook his head: "It's not enough. What we can do, they can do. Before, we relied on financial advantages to expand rapidly, and if they do the opposite now, we will have to fight. ”

"If this product doesn't make money, why do we invest so much?"

Guo Jijie understood that the more than 200 million yuan invested by Wang Haoan were loans, and there was pressure in this regard. He has only invested tens of millions, and Anjie's company's dividends can hold up, not to mention that with the current scale of his company, when he talks to Lao Dou, Lao Dou will inevitably be willing to invest in him.

"Why don't we talk to Kang Shuaifu, let's join forces in private, jointly squeeze out other brands, and build up the market first?" Hu Dajun suggested.

"I don't think that's appropriate. Originally, Kang Shuaifu made instant noodles before us, and we relied on our financial advantage to expand rapidly, which in turn suppressed Kang Shuaifu. Zhong Kailu immediately objected.

"And last time I heard that Kang Shuaifu wanted to exchange shares with us, the chairman didn't agree, and now we take the initiative to contact each other, doesn't it mean that we are afraid of each other?"

"They just added more than 100 million funds, although our funds are not as good as theirs, but ours has also expanded. And we have other products that are profitable and much less risky than them. ”

"At this time, we should expand more rapidly, do factory layout, expand our channel advantages, so that our products can not only appear in any city, but also in counties and villages. ”

Wang Haoan's eyes lit up: "Old Zhong, you tell me in detail." ”

"I found that many distributors only focus on the cities and think that the economic conditions in the cities are better, but in fact many rural people also have money, and they also buy our instant noodles, our other products. ”

"It's just that the channels in the countryside are not paid much attention to by dealers, one is that the transportation is inconvenient, and the roads in the countryside are not as good as in the city. In addition, the rural population is relatively small, and the amount of goods picked up each time is small, and the dealer's profit is less. ”

"There are also fewer rural TVs, and our advertising effect is not so good, so I think we can use the publicity plan used by other products before, paint wall advertising, and increase the popularity of our products in rural areas. ”

"There are only a few people in the cities of our country, and the rural talents are the largest number and the largest market. If we can grasp this piece, we can leave Kang Shuaifu far behind. If this piece is caught by Kang Shuaifu, we will be in a passive position. ”

"We can encourage those dealers to develop secondary dealers, and we can also give certain subsidies to rural dealers, so that our products will inevitably enter a state of short supply again, and our profits will far exceed Kang Shuaifu, and we can expand faster, which is a virtuous circle." ”

"Good. Wang Haoan nodded approvingly: "I agree with this idea." Giving certain subsidies to dealers in rural areas and expanding the rural market will definitely greatly expand our market share. ”

"But our market share in the city cannot be reduced, and we must continue to try our best to suppress Kang Shuaifu and suppress other brands. We also have the golden sales channel of railway cloth, which is incomparable to Kang Shuaifu. ”

"Not only instant noodles, but also our other products should be sold in rural areas. Nowadays, many peasants are not as poor as everyone thinks, and they are eager to buy what can only be bought in the city, and they are willing to buy it, and we must not miss this opportunity. ”

"And I have good news to tell you today, we have signed long-term supply contracts with all three flour mills, and the larger the volume, the lower the cost, and our profits will increase accordingly. ”

"As for funding, you don't have to worry, we will soon launch another flagship product. This product can bring us more profits, and our profitability will fully suppress Kang Shuaifu, so even if they continue to use money to smash the market, they can't smash us!"

Guo Jijie's eyes lit up: "The formula has been adjusted, and it can be produced?"

"Production has already begun, and we will ensure that all the retailers we can cover before the year have this new product on the shelves, and I will see how Kang Shuaifu fights with us!"

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