"Chairman, I just saw Lao Kong leave with a lot of things, this is to develop new products, right?" Zhong Kailu asked after entering Wang Haoan's office.

"Yes, the company wants to develop dried fruits, preserved fruit series products, which are relatively rare in the market, and the profits are relatively high, and they can also be exported, suitable for all ages, and there are markets at home and abroad. ”

Preserved fruits, like nuts, are also one of the favorite refreshments of many European aristocrats when drinking tea.

"Chairman, we have discussed this before, and we think it would be appropriate to produce some sweets, but we have a debate about the direction of development. ”

"Well, there is a debate about the direction of development, what do you mean?" "I don't know if it's appropriate to make preserved fruits or dried fruits?"

"First of all, preserved fruit and dried fruit are two different processes, preserved fruit is generally soaked in sugar water, honey, and the product will be very sweet. However, it needs to be reprocessed, and the shelf life and other issues should be considered, it is possible that after processing, it is not as long as the shelf life of fresh products, and it is inevitable to get some additives. ”

"Dried fruit is different, air drying or drying, etc., this is to consider how to ensure the nutrients of the fruit under this process, and there is the taste problem. A lot of dried fruits are relatively hard, and you can't eat those with bad teeth. ”

"Different processes naturally require the introduction of different equipment, and there may even be requirements for the selection of plant locations. For example, if the process requires air drying, you are not suitable for things that have some volatile properties around. ”

Wang Haoan nodded: "You go on, is there any argument?"

"The second point of contention is the choice of fruit. One is to choose the more common, such as hawthorn, apricot or something, this has also been tested by the market, more popular, can rely on our brand and channel advantages, occupy market share, and then slowly expand. ”

"The second option is to choose fruits that are not commonly processed in the market, or fruits that are more regional. For example, some tropical fruits, or fruit processing that is only available in mountainous areas, have distinct characteristics and few competitors, so we can directly occupy this market and lead this market to prosperity. ”

"Of course, there is also a risk, that is, this product has not been promoted before, there must be various reasons, and it is still unknown whether we can solve these problems. ”

"If the cost is too high, then the gains outweigh the losses, we except for the nut gift package, other products are very civilian, rashly launch high-priced products, I'm afraid consumers will not buy it." ”

Wang Haoan also understood what their concerns were, and in fact, he was also thinking about how to choose.

For example, dried mango, this one tastes good and is relatively simple to make, but the price is definitely high, and many people are afraid that they are reluctant to buy it.

Also, raisins are too common, they are sold in many farmers' markets, and there are bulk ones in supermarkets, and you pack them, and the price is expensive, what if others go to buy cheap ones?

As for hawthorn slices or something, they are sold in small stores, and there are many kinds of brands, what do you do with good taste?

Some people say that doing business should follow a principle, no one I have, no one has me, no one has me, and I am fine. Now there are people and I don't, and even some companies really specialize in hawthorn products, and then you go into the competition, the price you have to pay is too great.

It's not that it won't work, it's just that it's not cost-effective.

"What about the results you discussed, and how should the company choose?" Wang Haoan asked directly.

In fact, he doesn't need to think of many ways, just leave it to these people to think, what he has to do is make the final decision. For each plan, the other party must give advantages and disadvantages, otherwise it is unqualified.

"Our suggestion is to make products that are not many people do for the time being, and are more regional. For example, dried mangoes, dried kiwis, and green plums. ”

"We are more optimistic about this green plum, there are nine systems of preserved fruits such as Chen Mei very early, but it has not been promoted, and there is no brand at present, we will do it, it is very likely to completely open this market. ”

"But before that, we have to get the supply of plums, and there are not many people who grow this at the moment, so we are considering whether to directly invest in hiring some people to grow plums. ”

"All of our raw materials are procured, which is quite restrictive. If it is something like flour and so on, it is better to say that the output of plums is relatively small, if you do not control the supply, it is difficult to ensure that after the industry is bigger in the future, those fruit farmers will not sit on the ground and raise prices. ”

In fact, this is normal, the product is easy to sell, the supply exceeds demand, according to the law of the market, the price should be raised, and it is not wrong for fruit farmers to want to make more money.

But the industry is brought up by them, and if their own interests are damaged, they will definitely feel uncomfortable. Even if you sign a long-term contract in advance, the other party will attack you through public opinion, saying that you are squeezing the fruit farmers, and there have been many similar situations in previous lives.

No way, people are always more sympathetic to the weak, even if the weak do wrong, they feel that the strong should be forgiven. If you don't forgive, you are bullying people, but this very problematic logic is accepted by many people, because most of them are also weak.

"Chairman, in fact, we have a compromise plan, that is, two roads in parallel. On the one hand, we make some common preserved fruits to cater to the market, and on the other hand, we develop some uncommon types of preserved fruits and dried fruits to expand profit margins. ”

"Among the most common, we choose licorice apricots, and now there are more apricots, not to mention that we can also separate almonds and make them into nuts. ”

"The uncommon ones we choose are dried mangoes and plums with better taste and simpler process, and I think these three products are enough for us to test the market rules. ”

"And we can also launch products similar to gift packs, which are mainly promoted during the holiday season, and in the gift package, several products can be added. Through our strong distribution channels and brand advantages, we can also get certain market feedback. ”

The gift package model is still very easy to use, and it is also a necessary promotion plan when launching new products. Since you can have snack gift packs and nut gift packs, why can't you have dried fruit gift packs?

"You've thought it through, but since you're going to launch a gift package, let's find a way to produce more product types, otherwise there will be three or four products in it, what kind of gift package is it?"

"If the market feedback of some products is not good, then it is good to make the sales period of the gift package longer, and other places are worried about pressing the goods, and they can be sold in Baihui supermarket promotion. ”

"Professor Kong said that he was sure to quickly complete the process research and development of three products, but I think it is not enough, and it is necessary to ensure that at least five products are successfully developed. Licorice apricots, ejiao dates, plums, dried mangoes, plus a kind of cranberry, which is not common in China and is mainly imported. ”

"Others, you look at the matching, if you don't make preserved fruits, you can make dried fruits, as long as you can finally become the industry leader and occupy more than 50% of the share, we will succeed!"