"Wang Dong, we have signed a contract with Baishi Cola, and the trademark and formula of Tianfu Cola have been obtained, do we want to adjust the taste of Tianfu Cola?" asked a resident director of Sanshui.

"There is no need, Tianfu Cola maintains the original taste, which is enough to bring it to the market, so as to attract the nostalgia of the original old customers. Of course, we can introduce new flavors in the future, and there is no need for this for the time being. ”

"And our Tianfu Cola, this time as long as the market is promoted is the southwest region, first take back the original market, to develop to at least the township level, my suggestion is to acquire the small soda factory in the city, to ensure our logistics efficiency. ”

Li Jingwei looked at Wang Haoan: "You mean, we produce glass bottles, but canned ones are more profitable, right?"

Canned, one factory in one province is enough, and even Li Jingwei thinks it is too much. One city and one factory, obviously too troublesome.

"Chairman, you forgot our previous strategy, we want to define Coke as a low-end soda. In the minds of ordinary people, canned products are more advanced, don't you deny this? That's why we have to produce bottled ones first, and even promote them to every small restaurant. ”

"As for the canned ones, we will talk about them later, and even we can skip the canned ones directly and produce the plastic bottles, which are more convenient to carry. ”

"And in the Northeast, we also signed a contract with Bingcheng Soda Factory to acquire the brand trademark of Dabai Pear, and we also promote bottles. ”

"Jianbaobao is a sports drink, and it is precisely because of this concept that the price of Jianbao can always be so high. If you want to continue to be profitable, this concept must continue to be promoted, and it must be separated from ordinary soda!"

"Wait a minute. It was another shareholder on Sanshui's side who interrupted Wang Haoan's words, "What does Wang Dong mean is that Jianjian Bao has just acquired another soda factory in Northeast China, which also includes a brand trademark?"

"That's right, this matter has been reported to the directors, haven't you noticed?"

There are so many documents every day, where can he read them, why is he, a director, so little power?

"Wang Dong, don't talk about this matter. I just want to ask, the board of directors has decided to produce a new style of Jianbao, which will not be steamed, and even the taste will be changed, right?"

"Yes, that's the board, and you were there. ”

"So now that we have acquired Tianfu Cola, we will soon build factories in the local area, and we will acquire more local soda factories, indicating that we will vigorously develop Coke, right?"

"That is to say, this year, Jianbao will not only promote the original three products, but also add three or four new products, don't you think the stall is too big?"

"Compared to the level of management, I am not as good as everyone here, but I also know that it is not good to chew too much. As we have said before, we want to make the sales of Jianbao's single products exceed 10 billion, and the sales of iced tea and warm tea will exceed 5 billion, so as to create a beverage emperor ~~ country. ”

"But now, although Jianbao has opened up overseas markets, its performance is still very average for the time being, and the same is true for iced tea and warm tea, and the market in the mainland has indeed grown, but there is still a distance from the goal. ”

"If you want to make Coke, I have no objection, I have also learned about the scale of the Liangle Group, but what is the soda in the Northeast? Do you want to advertise? How to determine the focus of work? Do you compete with yourself in the market?"

Wang Haoan looked at the other party: "Lu Dong's question is very good, then I'll answer it." Take Liangle Group as an example, they have at least three or more brands, and each brand has different products. ”

"For example, Baishi Cola is not only a flavor, but also sugar-free, with lemon, with other products, and so on. Meinianda is an orange-flavored soda, which is not as good as Jianbao, but it is also very popular in the North American market. And this soda also has apple-flavored, grape-flavored and so on. ”

"There is also a simple lemon flavored soda, which is also very popular, and the brand is called Qixi. And that's not even counting the fact that Bio Cola has invested in other beverage categories, including fruit juices. ”

"The reason why Baishi Cola is doing this is to provide consumers with more choices, so that when consumers want to drink drinks, the first choice is their products. ”

"That's right, we used to produce tea drinks, and the situation is good, and the sales are rising, which is very popular in the market. But we can't give up other markets, the production of non-carbonated professional Jianbao, is to strengthen the concept of Jianbao sports drinks, this is called functional drinks in foreign countries. ”

"Coke is produced to fight against the Liangle Group, and as I explained earlier, we are trying to define Coke as a low-end soda, so as to push us to a higher position. ”

"As for why the acquisition of Dabai Pear, one is to avoid this brand being swallowed up by Baishi Cola or Coca-Cola, and the expansion strategy of the Liangle Group before, I think Lu Dong is also clear. ”

"We don't lose out on the trade-offs. Moreover, the main market for Dabai pear is the three northeastern provinces, which also happens to be a weak area for the establishment of treasure. We haven't been able to completely open it up for the time being, and we can't give up the opportunity to the Liangle Group. ”

"Multi-brand management will indeed involve more of our energy, but what if these brands can make money?

"This drink can survive the fight of hundreds of drinks in the United States at that time, and it has its value, and the taste is lighter and more refreshing, which is something we don't have in other products. ”

"It just so happens that the big white pear also has these characteristics, we use the big white pear to fight against Qixi, is there any problem? And you don't have to worry about the advertising fee. ”

"Tianfu Cola will only advertise on Sichuan Shu TV and Yundian TV this year, because the product is mainly promoted here. Advertising will also be launched in the second half of the year, and in the first half of the year, we mainly carry out resource integration. ”

"The same is true for big white pears, mainly in the three northeastern provinces of advertising, and the advertising fees of non-star channels are very cheap, which will not increase our advertising costs, but can bring us a lot of income. ”

"Tianfu Cola made money in the hands of the political axe before, with our more advanced management experience and better promotion capabilities, it is certain to make more money. ”

"Single product is king, I don't deny this, but even the Liangle Group, which has such strong single product sales, has multi-brand development, doesn't it explain the benefits of multi-branding?"

"If we stick to our guns, then we shouldn't even be able to use tea. As a result, tea beverages have become our new profit growth point, and the growth rate is far greater than that of Jianbao. ”

"I don't know if I can accept this explanation?"