Chapter 454 - Promotion Grabs Channels
When Guo Jijie heard the speech of the director stationed in Sanshui, he also felt that this director was much better than he imagined.
But Wang Haoan didn't think so, after all, the vast majority of talents in Huaxia were in political axes and state-owned enterprises, and if they could be sent as directors, they must have two brushes.
His explanation is naturally very detailed, although he may not be able to convince the other party completely, but it is enough to convince the other directors, and the two directors on Sanshui's side, without the support of Li Jingwei, can't make any waves.
Wang Haoan and others knew that Sanshui's two resident directors wanted to take charge of something. Wang Haoan is at least an executive director and has some administrative powers, and most of the two directors can only understand and cannot give any orders, so they are basically half-emptied.
But these two are not idle, either to check the accounts, or to grasp all kinds of discipline, anyway, they always have to show their presence.
The meeting ended quickly, because Li Jingwei made a decision directly, and the two directors stationed by Sanshui would not really work against Li Jingwei.
Li Jingwei has no public office anyway, he is the chairman of Jianbao, once he really no longer looks at Sanshui, the leaders of Sanshui will definitely clean up these two first.
Han Dong of Aocheng personally led people to be responsible for the development of Tianfu Cola, although he did not know enough about the mainland, but there were many talents recruited by the mainland in the team, and his identity to do some things can also get a lot of convenience.
After the meeting ended, Han Dong stopped Wang Haoan, and the two went to the office, each with a cigar.
"Wang Dong, I think it's a pity that Tianfu Cola is only promoted in the five southwestern provinces, and we talked about it with Baishi Cola, aren't we going to join forces to attack the Coca-Cola market, so Shencheng must also be included?"
Wang Haoan looked at Han Dong: "Do you want to promote Tianfu Coke in Shencheng as well?"
"Yes. You must also buy some local soda factories around Shencheng, the original plan was to produce big white pears, give up one or two factories to produce Tianfu Cola, or some factories to get an extra production line?"
"I am in the five southwestern provinces, and I have also launched several production lines for the production of large white pears, since we want to make it bigger. With the scale and level of capital we have built Bao, it will not have much impact if we invest more, but if the operation does not meet expectations, it may have some impact on our reputation, are you willing to bear it?"
Wang Haoan took a deep puff of his cigar, and after half a minute, he nodded vigorously: "I think it's feasible." However, I think that here in the five southwestern provinces, there should also be an additional production line to produce new professional Jianbao. ”
"Hahaha, okay, I'm okay. ”
The formula is from Manchu Food, and the first three years will give Manchu Foods an additional share. Wang Haoan wants to produce in a large branch factory, I'm afraid it will be a little troublesome, but in some small factories in some places, try it first, then it will be much easier.
"Then thank you Wang Dong. However, I would like to remind Wang Dong that the most important point for us to make this Tianfu Cola and Dabai Pear is to control the cost and ensure our price advantage. ”
"When promoting, I had a suggestion that you don't need to do too much advertising, you can directly cooperate with retailers to promote. ”
"What kind of cooperative promotion?" Wang Dong was a little curious.
"The cost of our bottle, in fact, can be controlled to about three cents, because we have factories in various cities, so the logistics cost can also be very low, we talk to retailers, retail price, one yuan a bottle, but we print on the bottle cap, where after opening the bottle, see the bottle cap has a prize word, will return five cents. ”
"The five cents, we bear, I think the retailer will definitely recommend it strongly, because their profits have not decreased, and many people, in order to win the lottery, may buy a few more bottles at a time, and if they are lucky, they can get two bottles free by buying three bottles. ”
"The winning rate is so high? That's not five cents a bottle, counting the money to the dealer, we lose it." ”
Wang Dong knew that this method was not new, Jianjian Bao won the lottery a few years ago, and it was during that time that the retail price of Jianbao rose from two yuan to three yuan.
"I'm talking about good luck, of course the winning rate will not be particularly high, I roughly calculated, the winning rate is more than one-third, we don't make money, then the overall winning rate, set between 15 percent and 20 percent, we get two more prizes, such as a reward TV, or a motorcycle. ”
"TV, motorcycle, a TV is thousands of yuan, the cheapest motorcycle is also a few thousand yuan, good tens of thousands, how many bottles of soda do you have to sell to earn back, are you sure we won't lose money in this way?" Wang Dong was a little surprised.
"Of course not, the comprehensive winning rate, that is to say, the winning rate of the grand prize is much lower, such as one province, of course, it must be really given, so as to cooperate with the publicity, but externally, it can be promoted a little higher. ”
"Remember, the probability of winning the lottery must be high, but it can allow our own people to win the lottery. ”
"You mean arranging childcare, that's what it's called in the mainland, right?"
"Hahaha, yes, it's childcare. The profit margin of our soda is not very high, and then we also have prize promotions to let more people drink our soda and slowly form a habit. ”
"This side is next to Jiangcheng, so Jiangcheng Market, we must enter. I will also target the Shencheng market over there, in short, we must let all consumers know that our products are awarded, maybe this award is not much, but it is enough to surprise people, after all, a bottle of soda is only one dollar. ”
If your salary has risen by ten dollars this month, you may not be too happy, compared to a salary of several hundred yuan, the proportion of ten yuan is too small, but if you buy a soda for one dollar and win five cents, then you are very happy.
What's more, the salary increase, I feel that it is because I have paid for my labor and won the lottery, which is an unexpected joy.
"In that case, can we do less TV commercials, or other media ads?"
"Yes, it's enough for us to put up poster propaganda in our retail outlets, and it's also good for those retailers, and they won't refuse. As for the future, I still have some ways to snatch the end retailers. ”
In his previous life, he could learn from the competition of soda and beer. The more end retailers join the umbrella, the more sales and profits can be bringed.
"Okay, I'll see if you can do this. We will start at the same time, and we will definitely be able to open up popularity and sales in the short term, but I am afraid that if we do this, the agreement between Baishi Cola and us will not last for a year. ”
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