Chapter 500: The Faucet Effect

During this time, Guo Jihua's main contact was Walmart, and Guo Bingxiong also chatted with a director of Walmart on the phone.

The reason why Walmart attaches so much importance is because Walmart is the world's No. 1 retail group, the world's largest supermarket group, and the benchmark and leader of the retail industry in the United States.

This news made Wang Haoan and Guo Jijie very happy, as long as the negotiation can be completed, then Jianbao will be successful in fully entering the North American market.

Even if it is only a small profit, but with gold sales channels, and many people in the United States like to stock up at home, supermarkets are their main daily consumption market, and the sales of Jianbao will inevitably skyrocket.

"As long as we negotiate with Walmart, I think other retail groups should be able to negotiate well. Guo Jijie said with a smile.

"That's for sure. Our products have entered Walmart, how can other supermarkets block it. Those retail groups in the United States want to surpass Wal-Mart. ”

The supermarket industry in the United States is very developed, and there are several supermarkets with assets of more than $50 billion, and of course Walmart is the sum of them.

It's just that everyone who does business wants to become a leader in the industry, because the leader can make rules, and under the rules he makes, it is naturally easier to succeed.

In the future, some retail groups will merge, either internally, or with other foreign retail groups, which will threaten Walmart's global position.

Walmart pays more attention to logistics and distribution, and pays more attention to technology-based office, which makes their current investment much higher than that of other retail groups, but in the long run, Walmart's profits will continue to grow, and costs will continue to fall, and other retail groups will not work.

It can be said that Wal-Mart's strategic vision is extremely long-term, and it is no wonder that it can become the industry leader, and before Wang Hao'an's rebirth, not only was it not surpassed, but it also opened up the gap with other retail groups.

"Hopefully, it looks like we've succeeded this time. ”

……

A week later, Jianbao signed a contract with Walmart and officially appeared on the shelves of all Walmart supermarkets, community stores, and convenience stores.

And this news was hyped by the Guo Group.

It is said that the product enters Wal-Mart, which is normal, Wal-Mart has tens of thousands of products, and there is nothing to be proud of. But this propaganda is not for consumers, but for other retailers.

Sure enough, in less than three days, Jianbao signed a contract with a retail group again.

After half a month's effort, Jianbao signed contracts with eight of the top 10 retail groups in the United States, and really began to fully distribute goods in the United States.

The speed of signing the contract is getting faster and faster, and even before it was clear that it was impossible to talk about it, but now the other party has taken the initiative to lower the requirements and is no longer so harsh.

Now Jianbao has begun to contact with Ghana's large retail groups, and three have signed contracts.

When Li Jingwei announced the news, everyone was very happy.

"Mr. Guo, thanks to the Guo Group, and thanks to you, Jianbao can gain a firm foothold in North America. Li Jingwei is sincerely grateful.

"I'm also a director of Jianbao, and I'm also helping myself. And according to the contract, the profits of Jianbao in North America in the first year will be shared with the Guo Group. ”

"It should. ”

At the beginning, Li Jingwei brought Jianbao to the United States, hoping to sell Jianbao to the most powerful country in the world, because the market here is very good.

Li Jingwei was very ambitious at that time, and felt that in China, Jianbao could sell very well and grow explosively every year, so in the United States, this success could be replicated.

It's a pity that the method he used in Huaxia was blocked in the United States, because when he was looking for an official in Huaxia to be "endorsed", he didn't get any punishment, but the other party laughed it off.

But in the United States, it is different, and Jianbao suffers from this.

At that time, the leaders of Sanshui talked to Li Jingwei several times, asking Jianjian Bao to withdraw from the American market, sell the assets there, concentrate on the Chinese market, and expand to other Asian markets.

After all, the gap between China's economy and the United States is too big, and it is simply not enough in the United States to afford advertising in China. Maybe people don't like this taste at all, no matter how well you promote it, it's only temporary, consumers don't like it, and after trying it once, they won't drink it again.

In the American market, or Jianbao, it only expanded the New York market at that time, and other cities had not had time to promote, and Jianbao's sales were very poor.

Li Jingwei was unwilling to give up, and kept letting people stand up over there, but the leaders failed to convince him. But it's been five years, and Jianbao has lost money for five years.

After the establishment of the treasure reform, Sanshui also mentioned to Li Jingwei that the United States should either forget it, quit, and save a little, otherwise the gap will become bigger and bigger.

At the beginning, many people rushed to go to the United States, but now they don't want to go there, I heard that life there is very poor, not eating well, sleeping badly, and not making money.

America is prosperous, but prosperity belongs to others.

Now we have finally seen the dawn, and Jianbao has truly entered the supermarket sales channels in the United States, which can be seen and bought by all Americans, proving that the first step of Jianbao has been successful.

The next thing is to see if Jianbao can stand on its feet, whether it can be liked by more people, and become their frequent choice of drink.

Li Jingwei lowered his goals, no longer like at the beginning, and felt that Jianjian Bao would definitely explode. His idea is that as long as Jianbao can not lose money this year and stabilize the consumer base, he will definitely be able to make money in the future.

If it weren't for Guo Bingxiong's efforts to open up Walmart's sales channels, the promotion of Jianbao would definitely not be so smooth. That's what they call the faucet effect.

"Chairman Li, in the future, Ghana will also sign a few sales channels, and if Jianbao has a foothold in North America, the next step is to consider building a factory. ”

"We ship from such a long distance to the United States, although the cost of building a factory in the United States is not too much, but it lacks timeliness, others want goods, we can't deliver it, so it is necessary to build a factory. ”

"My suggestion is to try it in Basi first, the labor cost there is also very cheap, the lack of industrial base, the United States is relatively close, the transportation is very convenient, and the next step is to consider building a factory in the United States. ”

"I agree with Mr. Guo. Mr. Guo considered it in great detail and had a clear development plan for Jianbao. It's just that this scale, how much does Mr. Guo think is more appropriate?"

"Let's take a look at the sales of Jianbao in North America, the sales situation is good, the production capacity is naturally higher, and the sales situation is not good, it is lower, but the factory must be built!"