In the general manager's office of the Void Sun Group, Duan Hengzhong looked at the advertisements on TV and frowned.

Manhan Food's acquisition of their Xuri Group failed, and it turned around and cooperated with Jianbao. The cooperation between two leading enterprises in the Chinese food industry, does this give other companies a way to live?

And the recipe and taste are the same as ours, and the packaging is the same size can, but the color is different, which is too targeted, right?

Duan Hengzhong was actually very depressed about the failure of his cooperation with Manhan Food. But what can he do, he is just a general manager stationed in the company, not the boss of the Xuri Group.

At the beginning, they restructured the supply and marketing cooperative, established a company, and explored the road of independent development. He strongly advocated the development and production of this tea drink, which was a success at the beginning.

But who would have thought that when his career was about to take off, there would be a competitor, or such a strong competitor, which made him a little desperate.

Several local stations began to broadcast advertisements for Jianjian Bao Iced Tea, and the content of the advertisement was very simple, that is, to take out the iced Jianbao Iced Tea from a pile of ice cubes, and many people drank it happily.

With the advertising slogan: "Establish Bao Iced Tea, Ice to the End", it is easy to be remembered.

Especially the three words on the jar, which is enough to attract consumers. Now with advertising, sales will inevitably overshadow their virtual rise.

There is no way to do it, who will let them rise to poverty. So many advertisements on the Star Channel, even if they are not year-round, even if they are not from CCTV, they can add up to more than 10 million, right?

Two large companies cooperate, and the funds are much more abundant than theirs. Now the virtual sun rises, let alone 10 million, 5 million advertising fees can no longer be taken out.

This year, they only bought one advertising slot in the second set of CCTV, and it was less than 5 million for the whole year, so the effect was naturally so-so. Although their sales are also growing, they are well below expectations.

It would be nice if they could win this year's bid, think about the winery in Ludong, the advertising cost is more than 30 million, but the effect is really good, and now the hospitality wine of their unit and political axe has been replaced by that winery, and nothing else seems to be able to take it.

That distillery relied on the label king advertisement, and its sales increased tenfold, which is tenfold. If this standard king is their virtual rise, it can also increase sales tenfold, so why should you be afraid of establishing Bao Iced Tea?

It's a pity that these can only be thought about, because the company really has no money, and the political axe can't take out more than 30 million to advertise him. Even if he had, he wouldn't have agreed, and he wouldn't have dared to bet in the first place.

Obviously, they made the iced tea first, and it was they who created the iced tea and instilled the concept of iced tea in everyone, so how did they make Jianbao Iced Tea instantly catch up?

There is nothing more painful in the world than this.

No, you have to report to the leader, you have to ask for funds again, and continue to advertise. At the same time, those offices will continue to work hard to get their products to every end retailer.

They also have an advantage over Jianbao Iced Tea, that is, they don't have to sell their products to distributors, because they have established more than 40 offices across the country, and many terminal retailers are delivered directly by them, which makes them more profitable than Jianbao.

However, they still need distributors, because their logistics capabilities are too poor, that is, they can deliver goods in the city where the office is located.

Just as he was about to report to the leader, there was a knock on the door of his office.

"Come in. ”

"Mr. Duan, no, several of our offices have reported, saying that the distributor asked us to reduce the wholesale price and subsidize the logistics and transportation costs, otherwise we won't buy our iced tea!"

"What?!How so, how many offices are calling back?"

"There are seven. However, this matter cannot be hidden, and other dealers will definitely ask for this, mainly to establish Bao Iced Tea and subsidize logistics and transportation costs. ”

"Can this be the same? Jianbao is shipped from the factory and shipped to all parts of the country. We ship to the offices of various provinces and cities, and then to those distributors, whose logistics and transportation costs have been saved a lot. ”

"Compared with the home, selling our products, the profit is definitely not lower than Jianbao, why do they want us to reduce the price, why do they want us to subsidize?

Duan Hengzhong was angry, and his subordinates didn't dare to say anything. He also knew that those dealers had to make inches, but there was no way. Now it's a union of dealers in seven offices, and tomorrow it may be a union of all dealers, and they say that the rules of the industry are like this.

Where did the industry rules come from, and they are not used to Manchu food. Your dealer sells products, of course, you have to bear the cost of transportation, if we transport, what do you want your dealer to do, we will directly send it to the terminal retailer.

But one or two dealers are easy to solve, all dealers are so demanding, there is really no way.

Jianjian Bao cooperated with Manhan Food, and many Manchu Food distributors became Jianjian Bao's distributors, and they naturally enjoyed the previous preferential policies.

As a result, other companies were forced to give dealers preferential treatments, otherwise dealers would all sell Manhan food and Jianbao products, and without dealers, their sales would plummet.

"Mr. Duan, then how do I reply to my colleagues in those offices?" the subordinate asked cautiously.

"Tell them to try their best to get those dealers and sell our products, and they will also make money. If you only sell the Treasure Builders, be careful that the Treasures will increase in price and compress their profits. ”

"But you can't press too hard, tell them to sign contracts with all dealers, reduce the wholesale price by five cents, and if it still doesn't work, they don't take a salary!"

……

At the same time, Li Jingwei was listening to the report of his subordinates.

"Next month's order volume has increased by 30 percent? Those dealers have agreed to settle the cash in cash? This iced tea is really so good. ”

"Yes, this iced tea is so popular that many people want to try it when they see it, and many people fall in love with it. ”

"Then what about the sales of Jianjianbao, there won't be any problems, right?" Li Jingwei was a little worried, don't this iced tea sell well, and as a result, Jianjianbao's sales will be affected.

"No, the number of orders we have established has also increased again, with our current production capacity, we can't complete the order at all, I suggest we increase the production line, don't miss the good opportunity for development. ”

Can you increase the production line so quickly? Li Jingwei's eyes flashed with a fine light: "Okay, then let's start the new branch plan." ”