"Welcome to the 1994 Huaxia CCTV Advertising Bidding Meeting, the rules of this bidding are...... Now let's start counting the results. ”

There were more than 500 people, crowded into the screening hall on the first floor of the CCTV Color TV Center. At this time, it was still the old Yangtai building, and Wang Haoan even felt a little shabby.

This time, CCTV took out the broadcasting rights of a total of 20 golden advertising segments between 7 and 8 o'clock in the evening. At this time, CCTV was still very conscientious, there were many programs, and there were very few advertisements interspersed between them, and there would not be TV dramas inserted in advertisements like in some years in previous lives.

The most prime advertising space is the first advertising period after the news broadcast, at this time it is not five seconds, but fifteen seconds, and you can shoot an advertising video.

All of them filled in the price on the form, without exception. Some of them don't think they can win the bid, but there is a psychology of buying lottery tickets, what if they win the bid?

If you win according to the price they bid, you will make a lot of money!

"Andy, how much money did you write?" Guo Jijie asked, turning his head.

Wang Haoan raised two fingers, Guo Jijie was a little surprised: "Twenty million?!Will it be a little high?"

Hmm? Is 20 million still high? Next year's bid price is close to 31 million, and this year he saw the representative of that company coming, maybe they will win the bid this year.

"I think it makes sense. You see, this is the highest-rated advertising time in the country, right? And I'm not afraid to tell you that I just revealed this news to a lot of people. Wang Haoan whispered.

"Ah, you give it to others?oh~~ I see, you want others to retreat, right? But it may not be able to scare everyone. Guo Jijie looked suddenly enlightened.

Wang Haoan is a little helpless, what are you guessing blindly. Am I trying to make others retreat, I hope that others will pay a higher price, so that Zhao can accept my favor, and can sell me the advertising time before and after the cartoon every evening, and sell it to Manchu and Han food.

In my previous life, I remember that this advertising period was taken away by Lehaha, and the fire of Lehaha's products was sold, and people with a little money in the countryside would buy it for their children to drink.

After drinking Lehaha, eating is fragrant. This advertising slogan is not only remembered by children, but also by adults. In just a few years, relying on the capital of more than 100,000 yuan, Lehaha has made hundreds of millions of profits and has become the leader of the food industry in Jiangsu and Zhejiang.

There is also Lebaishi, which also seized this advertising period and quickly expanded its popularity across the country, and the products were in short supply.

Although it is said that Manhan Food currently has no drinks, there is no conflict between Lehaha and Lebaishi, but Wang Haoan still has to grab the advertising space, which is related to the company's performance.

Li Twist, who was sitting next to Guo Jijie, looked a little nervous, he also participated in the best advertising time bidding, if he could win the bid, then it was not impossible for Li Twist Sports brand to surpass Double Happiness.

It's just that after he heard Wang Haoan say that he quoted 20 million, he knew that he was out of play. He only quoted more than 10 million yuan, which is the maximum advertising cost that he can measure the company, and any more will lead to problems with the company's liquidity and a sharp decline in its ability to resist risks.

Li Jingwei patted Li Twist's shoulder and calmed down. He didn't participate in the competition for this bid because he didn't think it was necessary. What is Jianbao, it is the hottest drink in China, and no one can compare with Jianbao.

They don't even need to do much advertising to ensure that they sell as much as they produce. He just came to take a casual look this time, and it was enough to buy an advertisement by the way, what to do with so much unjust money.

It's just that Wang Haoan's kid is very courageous, 20 million to buy an advertising period, he really thinks that this advertising period can make his company make more money?

In the previous life, someone once said that those who spend a lot of money on advertising have products that are not cost-effective, because if the product wants to earn such a high advertising fee, it is inevitable to increase the profit margin of a single product.

But everyone still prefers to buy these advertising products, thinking that they are famous brands and the quality is trustworthy, as if they are not advertised, and the quality is defective.

If the product has no popularity, it is a good way to compete for the king, quickly expand the popularity, and increase sales. Even if the profit margin does not rise, small profits can make money.

Products that can be advertised must also have some conditions, such as excellent quality, at least qualified. The production capacity of the product should keep up to avoid the explosion of sales, but it is out of stock. There is also the fact that the product must have certain characteristics, and if you sell chopsticks to advertise, then you will lose money by staring.

Li Jingwei thought that Wang Haoan was competing for Manchu and Han food, which was nothing more than instant noodles or ham sausages, and as for other products, there was no need for this.

As everyone knows, Wang Haoan has no such plan at all, he relies on the rebate to the dealer, plus a good advertising period of the central station is enough, there is no need to compete for the king.

The staff on the stage are still counting in person, and each company's bids are recorded, not only to find the highest one, but also to see how much everyone intends to bid on average.

This makes it easier for them to set prices with other advertising periods, although the audience at those times is relatively small, and everyone goes to work, but there are also ads.

Zhao Chu stared at the staff nervously, there was also a deputy Tai Cheng sitting next to him, this time the bidding meeting was promoted by him, the leader agreed, if it was done, of course he would get a big credit.

But if it fails, the price is lower than expected, and the face of the central station will be lost, and he will also be labeled as ineffective, don't think about promotion.

Soon, the staff ran over and whispered a report in his ear, Zhao's eyes lit up, and it seemed that his preparation had worked.

"Zhang Tai rose, the statistical results are out, I'll announce the results, this time we succeeded!"

Soon, Zhao Chu came to the stage and tapped the microphone gently, and the screening hall, which was originally a little riotous, instantly quieted down, and everyone wanted to know who won the bid.

"The statistical results have come out, I will announce the results immediately, and I will publicize the winning form for everyone to see. Our bidding meeting is based on the principles of fairness, impartiality and openness...... I would like to announce that in 1994, the first advertising period of the Central Taiwan Advertising Bidding Conference, the winning bidder was Manhan Food Co., Ltd., and the winning bid amount was 20 million, and we congratulate Manhan Food Company!"

"Congratulations, Andy, you're okay, you really won the bid king. Guo Jijie slapped beside him, "What are you doing in a daze, go on stage to sign a contract." ”

Wang Haoan looked confused at this time, I was helping to raise the price, why did I become the king of the standard? !