Chapter 223: Not the Same?
"Good taste instant noodles, good taste made with heart, you can eat it by brewing it with boiling water, it is nutritious and delicious, and it is more delicious with good taste ham sausage~~~ Manhan food!"
Wei Yingzhou looked at the advertisements on TV, his face gloomy. Someone has already produced instant noodles in bowls, and why is it also braised beef noodles?
But no, when he took his younger brother to build a factory here in Jinmen, there was obviously no bowled instant noodles in the mainland, and he should have been the first to build a factory.
The investment of eight million US dollars is definitely a huge amount of money, and their brother also took out a loan to raise so much money, and after the construction of the factory was completed, he borrowed a sum of money from a mainland bank, otherwise he would not be able to buy raw materials for production.
Their total investment should be 10 million US dollars, which is close to 60 million RMB, and in this way, after they produce, they have no money to advertise, so they can only send salesmen to various places to sell.
Where did this delicious instant noodles come from so much money, it takes a lot of money to advertise on CCTV, and you have to have the corresponding production capacity to go to CCTV to advertise, otherwise the dealer will pick up the goods, what should you do if you run out of stock?
So this company has very abundant funds and a very high production capacity, could it be that it is a new brand created by the same group in the mainland?
Grabbing the phone next to the sofa, Wei Yingzhou called the third brother: "You are on Hu Jian's side, take a look at the same factory, see their scale, inspect their wholesale prices, and focus on their good taste brand." ”
The scale of the same group is much larger than their Wei family's business, but they entered the mainland first, and they are more optimistic about the mainland and are willing to shift their focus to the mainland.
If it was in Treasure Island, their Wei family would not be qualified to confront the same group at all, and the scale of their assets would be less than one-tenth of the same.
But in the mainland, everyone is almost the same, isn't there a factory built at the same time, I heard that the old production line on the treasure island was dismantled and transported, and the efficiency is definitely not as good as theirs, they are an advanced production line purchased from the island country.
What's more, the same group is in Hujian, which is close to Baodao, which is convenient for the personnel management of the same group and convenient for transporting back to the Baodao market, and it has become a big problem to transport it to the mainland.
They Kang Shuaifu is different, building a factory in Jinmen, which can directly supply the best market in Beijing, the three northeastern provinces in the north, and the Central Plains in the south, and avoid confrontation with Huafeng in the south of the Yangtze River.
There are also instant noodle manufacturers on this side of Beihe, but those who only produce bagged instant noodles are not convenient at all. Wei Yingzhou even believes that they will soon dominate the mainland market.
It's just that he didn't expect the same group to spend so much money and actually start advertising on CCTV, which is a media covering the whole of the mainland, and the advertising effect is excellent.
But can the production capacity of an old production line meet the skyrocketing sales after the advertisement? Could it be that the same group has opened a branch factory in the mainland?
What makes him even more puzzled is that the instant noodles of the same group are not mainly seafood-flavored, which is also the best they sell in Baodao, when will the braised beef noodles be released?
Kang Shuaifu's braised beef noodles are Wei Yingzhou's confidence to defeat the same group, because this is very in line with the taste of mainlanders, and the important thing is that it tastes fragrant, much more fragrant than that seafood noodles.
But how did the same group also develop braised beef noodles, and when did they make it, or did the same group crack their recipe, or simply stole the recipe from them?
But no matter what, since their brothers have taken out most of their assets and invested in building factories in the mainland, they must not fail, the taste is the same, and the advertising is not as good as you for the time being, so we will fight for prices and channels.
In the 90s, their brother built a factory on the outskirts of Beijing, producing their Wei family's traditional industry, oil.
They also advertised on CCTV, hoping to become an instant hit, but the result was high and low. Because at that time, everyone generally ate eight cents a pound of bulk oil, and their oil was sold for two yuan a pound, and not many people were willing to buy it.
However, they still had ambitions at that time, and directly opened a branch factory, which opened in Inner Mongolia, which gave them the policy of five exemptions and five halves, and in just two years, they lost almost all the money they invested in the oil factory.
The Wei brothers also found a problem, patronizing the tax-free policy but ignoring the transportation problem. And they also found that the price of the product is a little high, and the economic level of the mainland is not as good as that of the treasure island at this time.
However, they accidentally ate instant noodles brought from Baodao, which caused many onlookers in the carriage, and everyone was very curious and wanted to ask him where he bought it.
So they raised another eight million dollars and decided to make a big deal in the mainland, and this time Wei Yingzhou came over in person, because if they failed again, they would completely withdraw from the mainland market, and they really had no money.
Fortunately, they succeeded this time, and the retail price of instant noodles was set at 2 yuan, which in some large stores, it was a piece of nine cents, and soon became famous in Jinmen, expanding to the capital and Beihe.
Even Wei Yingzhou has decided that he must advertise in CCTV next year, and expand rapidly to carry out factory layout, and plans to complete the layout of seven core factories in the mainland within three years, so as to completely occupy the mainland market.
But this year, the construction of his first branch factory has just begun, and the production capacity has not been increased yet, so why are there instant noodle companies advertising on CCTV?
It seems that they also have to advertise in advance, otherwise everyone will recognize the brand of good taste, and their Kang Shuaifu will be severely hit, and it will be more and more difficult to promote in the future.
Wei Yingzhou looked at the map on the table, his factory layout strategy, and his three younger brothers were all opposed, but he still persuaded them. But if there is a strong competitor at this time, the impact on Kang Shuaifu will be too great.
Their factory expansion is a loan from the bank, once the sales decline, the profit will decline, and even cause the capital chain to break, then they may fail again in the mainland and go bankrupt!
When Wei Yingzhou was pondering countermeasures, he received a call from his third brother.
"Big brother, the scale of the factory in the same group has not expanded, and the wholesale price is about the same as ours, so the main thing is to ship it back to the treasure island to consolidate the market on their treasure island. ”
"And the new brand they launched is good strength, not good taste, big brother, are you mistaken?"
"Make no mistake, it's just a good taste in advertising. Are you sure this is not the brand of the same group? Does the same group invest in other enterprises in the mainland, it seems to be called Manhan Food? ”
"No, they just have this factory, big brother, do you want to ask the dealer?"
"Well, let's inquire and see who invested, whether it was Xiangjiang's funds or other funds, this may be our biggest opponent in the mainland!"
Poor four said
The third more, there is more to come