"Andy, you seem to be very busy these days. ”

"Uncle Guo, I'm all busy. However, Uncle Guo heard that he went to Europe in person and negotiated a lot of business. Wang Haoan poured Guo Bingxiong a cup of tea.

"Originally, I thought that the Guo Group was in my hands, and it was only at this scale that it would be possible to develop rapidly again after it was in the hands of Jihua and his brothers. ”

"The development of the business scope in the British countries was decided by me after discussing with the other directors, and Jihua did a good job, and also started to enter the American market through the springboard of the University of Ghana. ”

"The development of the Kwok Group has been much faster than I expected, and the most important thing is to open up the mainland market. Baihui Commerce and Trade will not talk about it, Jihua Lane that garment city or something, the board of directors is also very optimistic, we are old, and our thinking and courage are not as good as you young people. ”

"All I can do is help you on your last journey. Because of the cooperation with Unilever, we have deepened our business with many retail groups in Europe, so we cannot afford to lose it, and it will become our top distribution channel in Europe in the future. ”

"And when I come back this time, I have good news to tell you, Shaoxing Huang won the gold medal at the Italian Wine Expo, and the next step is to enter a French wine auction. ”

"Is it a top-notch liquor auction?" Wang Haoan suddenly became interested.

Although he was in the liquor business for the first time, he also knew that fame was the most important thing for this product. As long as you have fame, even if many people are not used to drinking, they will want to taste it, and most people will not say that it is not delicious, as if they do not know how to taste wine.

"Yes, this is a Rothschild auction. Although it is not as good as Sotheby's and Christie's, it is also the top in Europe and the top in the world. ”

"Rothschild, but that legendary family with great power in Europe?" Wang Haoan was a little surprised, this family still has an auction business?

"It should be the Rothschild you are talking about. This family has some influence in the politics ~~ of Europe and the economy. It's not necessarily big, but it's not to be underestimated. ”

"Maybe they can't lead anything, but some big things can't always be bypassed them, relying on their deep-rooted connections. ”

"Rothschild has the world's top winery Lafite, so their wine auction is also the world's top, and it is also lucky to be able to enter the Rothschild auction this time, and the other party intends to act as an agent for all our sales in Europe. ”

Anyone who does an auction house understands that the value of many products is speculated. For example, how high do you think the artistic value of a painting is, and how can the artistic value be measured in money?

Maybe the people who bought it back won't appreciate it at all, they want that face, and I have one of the most famous paintings in the world, which is very valuable.

And in fact, many rich people buy art, especially oil paintings and the like, and later regret it. Because just preservation, it costs a lot of money, there must be a special storage room, you have to invite professional talents, and you can't touch it, so what do you buy it for?

Look at the owners of those auction houses, there are a few of them that are really for the collection, all for the sake of their appreciation. Of course, there is also the benefit of these works of art, which is that they can be used to avoid taxes, including inheritance tax, so this market will not disappear unless the tax law is reformed.

Wang Haoan asked: "They have taken a fancy to our Shaoxing Huang? What conditions can they give? Can they guarantee that Shaoxing Huang will be promoted?"

"Don't underestimate the Rothschilds, in fact my original plan was to work with a top wine merchant, and Rothschild is not only a top wine merchant, but also a wider network. ”

"The Europeans give it to them, they want 20 percent of sales, or 35 percent of net profits, and with the ability of the other side, they can roughly estimate how much our cost is. ”

If 30 percent of sales and 35 percent of net profit are about the same, if the cost of Shaoxing Huang Yitan is more than 100 yuan, then the retail price of a jar should be about 100 pounds, which is not high-end, but it is also mid-range, but it cannot satisfy Wang Haoan.

Of course, there may also be a temptation factor in this, and if you test what conditions Wang Haoan accepts, you can roughly calculate the cost of Shaoxing Huang.

"Are they responsible for the promotion in Europe? Do they still need us to pay for the promotion, do they guarantee the lowest price and the lowest sales volume?"

"They guarantee that the retail price of one liter of Shaoxing yellow will not be less than 100 pounds, and the annual sales will not be less than one million pounds. On the European side, they are responsible for the promotion, and the promotion costs, half of our family, ensure that we contribute no more than 100,000 pounds. ”

Since the Rothschild family has a Lafite winery, it naturally also has wine sales channels, and can quickly distribute Shaoxing Huang to major cities in Europe.

The promotion cost, which is nothing more than a wine tasting, auction, exhibition or something, is also incidental, and the budget of 200,000 pounds is not too high.

Wang Hao began to calculate in his heart, the tax rate of alcohol is already high, plus the import and export tariffs, if the retail price is 100 pounds, and then 35% of the profits will be given to the Rothschild family, including 100,000 pounds of promotion costs, then if this year's sales are really only 1 million pounds, it seems that he can only earn 100,000 pounds, which is too little.

In the past, there were wine merchants who asked for tens of millions of RMB to buy out the overseas sales rights of Shaoxing Huang, of course, it may only be a price, and some other conditions will be added when they turn back, which also proves that some wine merchants are optimistic about this product.

The Rothschilds can guarantee the sales of 10,000 altars a year, which is too low.

"Uncle Guo, let's talk to them again, the guaranteed sales of 10,000 jars is too low, and the price of 100 pounds is too low, either increase the retail price or increase the sales volume, my psychological expectation, how can I earn more than 500,000 pounds in the first year, and then increase it year by year, and it is enough to bring me more than 1 million pounds in a year. ”

"If the Rothschilds can't do it, then we find other partners, or we can find a way to promote it ourselves. ”

Guo Bingxiong looked at Wang Haoan with a smile: "I just said that it was the condition of the Rothschild family, but not the condition I promised." ”

"My condition is that there is a tiered agency fee. More than £1,000,000,000,000,000 give them 20 percent of the net profit, more than £3,000,000,000,000 and less than £5,000,000,000 give them 25 percent agency fee, more than £5,000,000,000 and more than £7,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,000,00。 ”