European beverage giants?

Wang Haoan quickly popped up several companies in his mind, such as Daoneng Group, which also cooperated with Lehaha and Lebaishi in his previous life, and finally parted ways with Lehaha and wholly acquired the French boss of Lebaishi, which is also the leader of the world's dairy industry.

Then there's the Swiss Magpie's Nest, which has expanded from Europe to Asia and has been a huge success in China, becoming the leader in the instant coffee industry, and has a variety of other beverages such as milk powder, fruit juice, and even purified water.

Then there is Unilever in the Netherlands, everyone thinks it is the daily chemical industry, but in fact, his food industry is also very strong, for example, he owns Lipton, the world's No. 1 tea beverage.

These three are the world's top food and beverage companies, both now and before Wang Haoan's rebirth, and they are also the top three in Europe, and only the three of them can be called giants.

"Is it Almight, Nestle, or Unilever?"

"You guessed?" Li Jingwei was a little surprised, "It's Unilever." I thought it was a toothpaste seller, but I didn't expect it to be a tea drink, and he took a fancy to the market for our tea drink and planned to cooperate with us. ”

"However, Daneng Group and Nestle have also contacted us and have the intention of cooperating. These are the top beverage companies in Europe, and they are also the top in the world, and their strength is not weaker than that of Liangle Group. ”

"Liangle Group wants to suppress us, so we will find other companies to cooperate. Liangle Group mainly produces carbonated beverages, and these three carbonated beverages are not the company's main business, and we can promote each other by cooperating. ”

"The reason why I prefer Unilever is because Daoneng Group and Nestle both have functional beverage businesses, which overlaps with us, and if we cooperate, I'm afraid it won't be so easy. ”

Wang Haoan nodded, indeed, if you cooperate, of course, choose complementary businesses, rather than peers with overlapping businesses.

"How does Unilever want to cooperate, and does it also want to invest in us to establish Bao Group, or is it a share swap and cross-shareholding?" Wang Haoan asked in detail.

"It was a stake, but I refused. However, Guo Bingxiong proposed another cooperation plan, that is, to let a senior executive of Unilever become the sole ~~~ director of our Jianbao, and I can also be an executive of Unilever in Huaxia. ”

"This way, we don't have to exchange shares, and we can also ensure that the two sides don't have to work together, and at the same time, there is no competition in our business, and we can promote each other. ”

"We are in the Asian market, especially in China, and we can help Unilever promote their products, including tea drinks, ice cream, nutrition, condiments, etc., but not their daily chemical products. ”

"They helped us develop the European market, which is our sports drinks and tea drinks, excluding cola and white pears. ”

"In Europe, we don't like to drink carbonated drinks, and in terms of cola, we are absolutely disadvantaged, and they say it will be difficult to promote it. Big white pear, they don't like this taste even more. ”

Wang Haoan pinched his chin and set up a director alone~~~~, which is a way. However, becoming an independent ~~~ director generally has nothing to do with major shareholders, so Guo Bingxiong is not suitable, but Li Jingwei, a small shareholder who has established Bao, can.

In this way, Li Jingwei can also get a remuneration on Unilever's side, either cash or stocks, no matter which one, Li Jingwei has earned, no wonder his face is happy.

Wang Haoan knew that in fact, when establishing Bao's share reform, Li Jingwei found another investment company in Xiangjiang, and the company promised to lend him a large sum of money so that he could buy more shares of Jianbao, but Sanshui did not agree.

In order to quickly promote the establishment of Bao Reform, Li Jingwei made concessions and sacrificed a lot of instinctive benefits, so the idea of becoming a director of Unilever ~~~ this time is also Guo Bingxiong's feeling that Li Jingwei should be compensated.

If Jianbao Company does not have Li Jingwei, the factory on Sanshui's side alone will be a great trouble, let alone such a smooth investment in Jianbao. Of course, Li Jingwei no longer has two votes on the board of directors.

"I'm in favour of working with Unilever, as long as they work together genuinely and fairly. ”

Become a strategic partner with such a giant, then Jianbao can enter the European market, maybe other products will not sell very well, but warm tea and professional Jianbao, there should be a large market.

More importantly, it can be used to open up sales channels in Europe, which can also help several shareholders sell other products to Europe.

"Unilever has a condition that we will help buy Jinghua Tea, a time-honored tea brand in Beijing, and they will also help us build factories in Europe. ”

"Don't think about it, it must be the same old thing. Refrigerating our Huaxia brand, annexing the original sales channels, toothpaste, laundry detergent, shampoo or something, they all developed in this way. ”

This is a common tool for many large companies, and the same is true for Liangle Group when it is developing in the mainland. It is because China is vigorously attracting foreign investment at this time, stimulating its own economy and giving them opportunities.

Many large companies may not have much to do with each other, but they learn from other people's success stories. Even if their industries are not the same, many operations can be the same.

For those large companies, the most important point to enter the Chinese market is to open sales channels, and only by selling products can they continue to develop.

If there are no distributors, it is too difficult to wait for those dealers who come to them just by advertising, and there will be many problems with their products, such as pricing.

Just like Jianbao, it used to be sold for two yuan in the south, but it became three yuan in the northeast, but there is no way, the cost of dealers is more than two yuan, and the cost of retailers is even higher.

Many products, such as daily chemicals, most people will choose cheap ones because they feel that they are similar to use. At this time, a good sales channel is very important.

"You oppose us helping to buy Jinghua tea?" Li Jingwei looked at Wang Haoan, if this is the case, it will be more difficult.

"Why oppose it? Help them buy. But to make it clear to them, Huaxia Zhengax now has many protective measures for domestic brands, and if they violate the rules and are punished, we are not to blame. ”

In the previous life, Jinghua tea was also sold back to the state-owned assets in the capital, because Unilever had developed, and it was useless for them to keep that brand, so it was better to sell it for money.

"In terms of negotiations, I would recommend involving Guo Bingxiong's team, who is more experienced than us in this area, especially when dealing with foreign companies. ”

"Okay, I'll go and tell him. ”