At the beginning, it was agreed with Baishi Cola that they would not compete for market share in each other's advantageous areas, and it was obvious that Jianbao had breached the contract at this time.

What makes Baishi Cola most angry is that Jianbao can do this, using glass bottles of Coke to compete with them for the market, and even using prize promotions.

But Baishi Cola was unable to replicate this model in the sales area of Jianbao, because this was the rest of Jianbao's play in Huaxia. If Baishi Cola also follows the prize promotion, it proves even more that Coke is a low-end drink, which is not allowed by Baishi Cola.

Just like when Baishi Cola was first sold in the United States, Coca-Cola used publicity to position Baishi Cola as a cola for poor people.

Later, Baishi changed its sales strategy to focus on the youth market, which reversed the defeat. Of course, it was also related to the fact that Coca-Cola attacked too hard at that time, and almost bankrupted Baishi Cola, and was warned by the relevant departments to monopolize and relax the offensive.

The propaganda of Jianbao is different from Coca-Cola's plan, which is to position Coke as a low-end soda and produce it itself, and Baishi Cola cannot respond with the means of the year.

"Chairman, I don't think there's any need to pay attention to Baishi Cola, our current sales are good, and the channel is growing very fast, which is an overall promotion for our business. ”

Li Jingwei glared at the director of Sanshui: "Ignore it? Now we are joining forces with Baishi Cola to attack the Coca-Cola market, if we offend Baishi Cola again at this time, do you really think they are muddy?"

Jianbao took the lead in provoking the competition of low-price promotion, and Baishi Cola is also attacking the market of Coca-Cola, which makes Jianbao's products overwhelming, because it is the cheapest.

But if Baishi Cola also responded, Coca-Cola would inevitably fight, and the result at that time was that everyone lost money together, and the Liangle Group could also promote other products.

The goal of competition is to gain a bigger market and make more money, not to lose money together. Jianbao also wants to continue to develop, continue to expand, and has not given up the plan to go public and raise funds, to fully enter the European and American markets, the amount of funds needed is not small.

If there is a business that has been losing money at this time, the company's financial statements must be ugly. What's more, this is not their original intention, they did not think that they could really make Coke disappear.

Guo Bingxiong said with a smile: "Then invite the representative of Baishi Cola over and have a good talk with him." We are just to revitalize the brand, the promotion in Sichuan and Shu will not be long, I hope the other party understands. ”

"A short-term promotion is still within the tolerance of the other party, if you do this for a long time, it will really tear your face, and the gains outweigh the losses. ”

The channel has already arrived, so why continue to promote at low prices and make money at a loss?

After all, according to the original agreement, we also seized the market of Baishi, and Baishi made great concessions at the beginning. Li Jingwei asked rhetorically.

"We can compensate appropriately. They are angry, nothing more than the loss of interests. But the channels we have already obtained will not be given away. You can talk to Baishi Cola, we represent their sales in several provinces. ”

Li Jingwei narrowed his eyes: "In that case, aren't we helping the other party expand their popularity and market share?"

For the sake of such a market in Sichuan and Shu, we have to help them promote more markets, isn't it a loss.

"Do we say which provinces are they? It can be the province where Coca-Cola has an advantage, it can be the northwest province, and if Baishi Cola is not happy, it will be a big deal. ”

Are you afraid of the collapse of the talk now? We have shown a low profile, but you are not willing to do it. Although the sales of soda in the northwest provinces are very low, and the channels for us to establish treasure are also very average, we have also helped you promote it, right?

Coca-Cola's advantageous area, you Baishi Cola is far behind, we can break our wrists when we build a treasure, isn't this enough? It's just that this agency fee, we have to talk about it.

"Wang Dong, don't you have any ideas? Li Jingwei took a roll call.

"It depends on who the representative of Baishi Cola is. If it is still vice president Shu Lihua, then it is not easy to get it, Shu Lihua is a Chinese, and he is also very good at some word games in Huaxia. If it's someone else, or even someone from the United States, then it's much easier. ”

"We can take the initiative to talk to others. Li Jingwei said with a smile.

"That's going to be easy. We started with the discrimination of the American side and negotiated with the other side. ”

"Discrimination?"

"Yes, regional discrimination. Wang Haoan explained with a smile.

In previous lives, regional discrimination was very common, northeasterners despised southerners for drinking and pretending to be calves, southerners despised northeasterners for being reckless and stupid, southerners despised northerners for not resisting freezing, and northerners despised southerners for not being heated and still dying. There are too many similar examples, many of which eventually rise to the level of personal attacks, and most of them are still stereotypes.

"We promote Tianfu Cola in other regions, all of which are promotions with prizes, why do we have to treat them differently in Sichuan and Shu? Tell them that this is regional discrimination and will be sued. ”

"We are a big enterprise, the leader of the domestic beverage industry, the top in Asia, and also have a certain reputation in the world, how can we be realistic?"

Guo Jijie looked at Wang Haoan, how did you say this righteously?

The co-author did not keep his original verbal promise, because he did not want to be discriminated against by the region, but the fact is that Jianbao has encroached on the market that originally belonged to Baishi Cola. Of course, this is very normal in the eyes of competitors, but Jianbao and Baishi Cola are cooperative relations at this time.

"I agree with what Uncle Guo said about giving compensation to Baishi Cola, but I think the way of compensation is debatable. Baishi Cola also has several original Huaxia soda brands in their hands, all of which were indirectly controlled by them after the original joint venture. ”

"We can buy brands that they have a hot hand for, but don't want to give to them for nothing. Of course, these brands are actually useless to us, and we will not add more brands, but we can sell these brands back to local politicians or businessmen in need. ”

"This has helped Baishi Cola solve some troubles, but also some local political axes, and can also allow our products to continue to promote, killing three birds with one stone." ”

"If we can't talk about it, at least we have shown a posture to solve the problem, and Baishi Cola has nothing to say. Anyway, let's stop the promotion in Sichuan and Shu now, absolutely not!"