"Andy, I heard that you went to the leaders of CCTV, and you plan to make Liangle Group unable to advertise CCTV in the future?" Guo Jijie leaned on the sofa and squinted at Wang Haoan.

"Yes, in this way, the expansion of Liangle Group in the mainland will be very troublesome, at least in the past few years, we can take the opportunity to continue to occupy more markets, including rural markets. ”

"The leader agreed?" Guo Jijie was very surprised, how could people agree to this kind of thing.

Naturally, the TV station will pick customers as someone who gives more money and puts advertisements on its own business? The Liangle Group is also a big customer, and it is impossible to exclude these two companies from picking customers.

"No, but I'm thinking about it. ”

"Hahaha, I'll just say that your method is unreliable, and Li Jingwei still has to say that you can. Guo Jijie smiled very happily, it was rare to see Wang Haoan deflated.

"But I have another way to make it impossible for the Liangle Group to buy the advertisements of CCTV. I will communicate with the leaders of CCTV when I go back, and we will follow the quotation of all the advertising periods quoted by Liangle Group, which is 100,000 yuan. ”

"Well, there aren't many advertising hours for the auction, so you can do this. But there are a lot of ad slots that are not auctioned, including some primetime ads, and you can still buy them all?"

Guo Jijie thinks that this method is even more unreliable, there are so many advertising hours in a day, you can't buy them all, or increase the price.

"So it's just a backup solution, and it just keeps them from buying prime-time ads. It is still necessary to rely on the previous method, so that they will not be able to do any advertising on CCTV at least next year. ”

Wang Haoan also knows that his method cannot last long, but now that Liangle Group and Jianbao are facing each other head-on, the competition between the two sides will become more and more fierce.

The advantages will continue to amplify, and the gap will also widen. Maybe they will have a chance to catch up in the future, but at least in the past few years, they have to lay a solid foundation for Jianbao.

Wang Haoan told Guo Jijie about his own method again, and Guo Jijie was dumbfounded.

"Your trick is too ruthless, how many people you have to offend. If you let others know what you think, you have it. ”

"If you don't want to get caught in pigtails, don't do those things. Although this may not seem to be upright, no one can fault us. ”

"By the way, where is Uncle Guo's negotiation with Unilever?"

"It's almost, I've been talking with the state-owned assets in the capital, and it's estimated that it's only a few days. If it goes well, it might be done tomorrow. ”

"Unilever also wants to open the tea beverage market in Huaxia as soon as possible, and their tea bags are promoted well, but those who drink tea bags only account for one percent of Huaxia tea consumption, and they have nothing to be proud of even if they are the first. ”

Their goal is to make tea bags the first choice for those white-collar workers, but also for young people, and will gradually become the first choice for many elderly people. ”

Well, young people will slowly become old people.

However, Wang Haoan did not think that Unilever could succeed because they did not understand the tea culture in China.

"When a person drinks tea, he may choose this kind of tea bag, which is convenient, but there are many people, do you think one tea bag per person is appropriate? Not to mention that many people drink tea and pay attention to washing leaves, paying attention to temperature, paying attention to time, and paying attention to techniques. ”

"If you look at the market, there is a kind of water cup that is very hot right now, with a layer of screen, which is specially used to isolate the tea leaves. Different teas have different tastes, and Lipton's tea still has too little taste. ”

"If Unilever insists on promoting tea bags, they will not be popular in China. But the company called Nestle, their products, may become popular. ”

Guo Jijie sat up straight: "Nestle, isn't it just selling instant coffee, that doesn't taste good at all." Don't you drink a lot of coffee, if you want to drink it, I'll get you some coffee beans next time, and grind it out more deliciously. ”

"I don't like it, but now there is a kind of person in Huaxia called petty bourgeoisie. They like foreign things, think that people abroad must enjoy good things, and think that coffee must be better than tea. ”

"The petty bourgeoisie is the meaning of capitalism~~ capitalism, saying that they are moving closer to that side, and it is not capitalism~~ capitalism. They will like some luxuries, even if they don't make enough money to enjoy them. ”

Nestle's instant coffee meets their requirements. It's too expensive to go to a western restaurant for a cup of coffee, the instant one is very cheap, and you can have a cup and a little hot water. ”

"Now Nestle knows how to promote it? Instead of advertising, they started to promote it in universities, first for college students who like to try new things, and then they sell it to them, and slowly influence. ”

"It's a strategy that takes a long time, maybe five years, and Nestle won't be too famous, but after five years, they have influenced many people, and after that, combined with advertising, it can really become popular. ”

To put it bluntly, Nestle's instant coffee is equivalent to that kind of cheap tea, just like the monkey ace that is very popular in China now, because of Da Hong Pao, West Lake Longjing or something, most people can't afford to drink it.

"So what's there to worry about, we don't do that. No matter how well Nestle sells, it won't affect our soda sales, it's not a taste at all. ”

"And instant coffee is very cheap, and the profit is not very high, and the profits of Jianbao continue to grow, and they can't shake our position. ”

Guo Jijie didn't care at all. With the increase of equipment production capacity, even if the labor cost has increased, the production cost of Jianbao is also decreasing, and the profit margin is improving.

"What you say makes sense, but don't you have any ideas about this market?"

Guo Jijie looked at Wang Haoan: "You don't want to make instant coffee, do you? This really doesn't have much sales in China, and we haven't done it before." ”

"No, not instant ground coffee, but canned blended coffee. Do you think there will be a market for this product, and will it attract people who want to drink good coffee?"

"It's not feasible, right?" Guo Jijie shook his head, "Coffee tastes good when it's hot, and it's more mellow, and it's not like that when it's cold." ”

"Originally we thought that tea was hot and delicious, but you can see that our tea drinks sell very well. What everyone likes is that taste, and on a hot day, how many people like to drink hot?"

"Of course, I'm not going to do this right now, I just want to focus on it, and when the market opens, we'll get involved. Now, let them help us keep the market first. ”