Chapter 221: Free Magazine
"Mr. Wang, this is Director Sun of Railway Daobu, who is responsible for this contract negotiation. The persimmon chief of Bingcheng introduced Wang Hao'an.
"Hello Director Sun, I am very glad that Manhan Food can cooperate with the railway cloth to provide high-quality food for the railway department and improve the satisfaction of passengers with the railway department. Wang Haoan shook hands with Director Sun.
At this time, there is also the leader of the Longjiang Railway ~~ Bureau, as for the level of the stationmaster of Bingcheng, he is not qualified to participate in this dinner at all.
"Mr. Wang is really young and promising. Director Sun sighed, this young face is too impactful. Thinking about it at his age, it seems that he was still a propaganda officer of the Beijing Railway ~~ Bureau.
"I've seen your instant noodles, and they're pretty good, but after we researched them, it seems to have had a big impact on our food truck. Director Sun leaned back in his chair and spat out a smoke ring.
Everyone buys instant noodles to eat, but who still buys their boxed lunches? The food truck is nominally to provide convenient food for passengers, but in essence, it is also a revenue item, and how many railway workers are fed.
"Director Sun, wouldn't it be that without our instant noodles, wouldn't the passengers bring food to the bus? Our instant noodles have begun to be promoted nationwide, and we have dealers in all provinces and cities across the country, and they will soon enter the eyes of the people, and they can take the instant noodles to the car. ”
"Instead of this money being made by other people, why don't you make it yourself? You sell it on the train, the price will be higher, the profit will be higher, this instant noodle does not need a cook, it only needs hot water to eat." ”
"And instant noodles can actually make some changes. For example, your food truck provides instant noodles, but it is not like this, but after opening, boiled in water, and other foods such as poached eggs, mustard, and braised chicken thighs are added to it, which looks more appetizing and more nutritious, and naturally you can earn more. ”
"Many people are reluctant to buy the boxed lunch in the dining car, but this instant noodle is different, the taste is very fragrant, and people can't help but want to eat it, and even if one person eats it in the carriage, other people will smell the fragrance and want to buy a bucket too. ”
Wang Haoan said that instant noodles have distributors in various provinces and cities across the country, which is completely bragging, but Director Sun doesn't know. Director Sun only knows that this Manchurian food has assets of two or three hundred million, the company is very large, and the taste is very good, and there must be no shortage of distributors.
"We're also considering this, but at this price?"
"A piece of 51 barrels, this is the lowest price we give to other dealers, they purchase according to a batch of 1 million barrels, if the railway cloth can be purchased more, I can also reduce the price by five cents. ”
"A barrel is reduced by a dime, and we can give you an order of ten million barrels. ”
"Well, yes. But how long does Director Sun plan to sign the cooperation agreement, or how many barrels are there?"
"Let's try 10 million barrels first, and if the effect is good, you can add orders. ”
Wang Haoan smiled: "No problem, but I ask for payment before delivery." This money may not be a big deal for the railway, but the pressure on our business is too great, as Mr. Kakicho can attest. ”
"It's impossible to pay first and then goods!"
"Director Sun, then I'll take a step back, let's go to the cash on delivery. If the cash on delivery is paid, I will provide a free batch of magazines to the railway cloth, which can be placed on the train, so that the journey of passengers is not so boring. ”
"Free?"
"Yes, that's a little bit of my contribution to the rail sector. ”
In the past life, you could see some free magazines on many public transportation. Dozens or even dozens of pages thick, there is not much real content in it, most of it is advertising.
But yet, this method has not been promoted. In addition to newspapers and magazines on the plane, there are no trains, long-distance buses, and even less city buses.
If you want to read newspapers and magazines, buy them yourself!
Most people will be interested in free things, and the word free is enough to attract their attention. And it's not like some free experience gimmick, unknowingly adding some consumption items to you, it's just some ads.
The role of advertising is to advertise that whether you buy or not is your own business, and there is no forced consumption.
All manufacturers advertise, most hope to be seen by more people, no matter how good your advertising is, no one sees it is in vain. Even if the advertisement is bad, as long as someone sees it, even if the proportion of customers who want to buy is not high, it can still have a certain effect.
To get a magazine, it's not difficult to say, and it's not easy to say simple. The difficulty is that there is attractive content, as well as the permission of the publishing department, this Wang Haoan found Longjiang Daily, and only spent 50,000 yuan to get this publication procedure.
As for the content, it's simpler. Wang Haoan casually gave some frames, and his uncle Su Yongjun got it done, and even the typesetting was done.
There is some knowledge about railway construction written on it, this can be taken directly from the national publication, and the railway cloth will not disagree, and will provide it to them for free, improve the quality of their services, and will not think about collecting money at all.
There are also some prose poems, such as translating the works of foreign poets, or copying the works of some famous domestic poets, including some beautiful ancient poems, at a very low cost.
Then there are excerpts from some ancient ones, such as chatting stories, etc., which don't cost money. There are also a few small stories written by Su Yongjun himself, which were not published in the newspaper before, but now they are published, which fulfills Su Yongjun's dream, and Wang Haoan gave a considerable manuscript fee.
There are also some food introductions, local specialties, such as shrimp dumplings, beef ball soup, milk tea, etc., and of course, some noodles.
Among them, good instant noodles and other things are also added to it, as well as ham sausages, spicy strips, pot paste, nut crisp, etc., all of which make a small historical story and add some "cultural heritage" to those products!
Of course, in the end, I didn't forget to promote Anjie's clothes, which directly said that Anjie led the trend of jeans, led the trend of casual wear, and also mentioned youth shirts again.
These introductions are mixed with some small stories, standard advertorial advertising routines, which will be very common in the future, such as small advertisements posted in magazines, on the Internet, and even on street telecommunication poles.
But right now, this one hasn't caught on yet. Everyone watched the story, and in the end, they realized that it was an advertisement, or some people still couldn't see that it was an advertisement, thinking that it was just a passing mention.
"How many copies can you give?"
"200,000 copies for the first time, and additional copies will be added as appropriate in the future. And it will also help publicize some of the achievements of the railway cloth, such as how many kilometers of new railways are added every year, how many passenger troubles are solved, and so on. ”
All advertising advertorials of Manchu food, Manchu snacks or Anjie clothing have color pictures, and the paper is also better.
As for some of the poems, myths and stories inside, just use the most ordinary paper, printed in black and white. A magazine has 16 pages and 200,000 copies printed, and the printing cost is only about 100,000 yuan, and if you count other expenses, it is less than 300,000 yuan.
300,000 yuan, can you advertise on all trucks? In the previous life, those who advertised on the seats of trucks, which one did not spend millions, and it was only for a while.
As long as his magazine is not stolen, the effect will last for a year or two. It doesn't matter if he steals it, he'll have to get a new one in a few months anyway.
"Okay, then I'll promise you cash on delivery!"
Poor four said
Thank you is in Haidai, deity & Flying eagle's tip, thank you, there will be more later