Tide 60 Pricing
Chapter 60
"Hehe, you Xiao Yang, you will put a high hat on me!" Zhu Hongjun suddenly laughed, and said angrily: "Why, you Xiao Yang Manager don't have any plans? I just want to make my old man happy! Since you talked about pricing, I'll say a few words." The price given to me by the Provincial Department of Light Industry of the Aimin Factory is six yuan and a half, and the retail price of such military rubber shoes in the supply and marketing cooperatives is eight yuan. ”
Zhu Hongjun's meaning is very clear, since the labor service company has let Yang Limin take care of it, he and the leaders of the Aimin factory will not bother with specific matters, which is equivalent to delegating all the management rights of the labor service company to Yang Limin.
Of course, Zhu Honglongjun's decision was not to relax the policy because he was more optimistic about Yang Limin. In fact, Yang Limin, as the manager of a labor service company, has actually studied his power at the meeting, that is, he is fully responsible.
In addition to personnel relations, of course, it also includes all the powers such as production and sales, and now Yang Limin's management of the labor service company is obviously many times better than before, since there has been an improvement, of course, these leaders are happy, and they all want to see what this labor service company that originally needs a big blood transfusion in the factory will develop into in the hands of Yang Limin.
Originally, Yang Limin actually had a psychological price point in his heart for the high-heeled pointed-toe cloth shoes produced this time, but now that Zhu Hongjun said this, he was finally relieved.
After all, if they could, who would want the heads above to point fingers in their ears?
You know, the high-heeled pointed-toe cloth shoes he produces are essentially the most popular high-heeled pointed-toe shoes at the moment, and the use of cloth as a fabric is mainly due to the immaturity of the workers' skills and the financial constraints of labor service companies.
But in any case, this shoe is 108,000 miles away from the traditional product type of Aimin Factory.
Whether it is military rubber shoes, general cloth shoes, or large scalp shoes, these three categories actually belong to general products. In other words, his starting point is just to wear it, not to look good.
High-heeled pointed-toe cloth shoes are different. Although it is still a shoe, it also has all the functions of shoes, but on top of this function, there is also a content, that is, beauty and fashion.
It can be said that beauty and fashion have invisibly produced a certain added value.
Some people may say that the materials used in both are similar, and even if the cost is increased, it is limited, so the price should not exceed a certain standard.
That's true, but what about the design and the added value?
None of this counts.
For example, the so-called luxury.
A bottle of Chanel perfume can be sold for tens of thousands or even hundreds of thousands, but what about ordinary perfume?
Although they have different processes or better materials, their essence is similar, why are Chanel perfumes so expensive? This is where the added value of the product lies.
After all, people have a set of so-called concepts, and they also have a good brand effect, and even people have a lot of advertising and brand culture.... These are all added values that add value to Chanel perfumes.
But how do you explain these things to your superiors?
I'm afraid that before he finished speaking, a speculative hat was buttoned off. Although the current policy has been relaxed a lot, and there is no crime for doing business, at least a bad impression is that it is out, which is obviously inconsistent with Yang Limin's plan.
Now that Zhu Hongjun has put the initiative in his hands, he naturally has to relax a lot.
Yang Limin pondered for a moment, and then said: "Old factory director, you must know the reason why we produce such high-heeled pointed-toe cloth shoes. In my plan, I originally wanted to produce leather shoes, which retail for about 70 yuan for a pair of high-heeled pointed scalp shoes in stores in our province. However, the situation on the part of the labor service company does not allow us to directly produce such high-end shoes.
So I changed the leather shoes to cloth shoes, but his structure and design style have not changed at all, and even said that the products produced by our labor service company are better than similar products on the market. Based on the amount of a pair of shoes is about 3.4 feet, if you use leather, then the cost should be about ten yuan, of course, we use fabric, the cost is much lower. According to the principle of cost management, our selling price should be seventy yuan minus ten yuan, which is sixty yuan. However, this is the market price, and the wholesale price is obviously lower, and taking into account some other factors, in the end, our labor service company discussed it and charged some processing fees slightly, so the wholesale price was set at 20 yuan, and the retail price was only 30 yuan.
With such a low price, I think the girls in the city who love beauty should be acceptable. After all, if you don't have a month's salary, you can buy a pair of such beautiful high heels, which is worth the money!"
"Three.... Thirty bucks!"
Zhu Hongjun's mouth was open, and he looked at Yang Limin in disbelief.
He thought that Yang Limin would raise the price a little, but he never thought that Yang Limin would dare to raise the retail price to thirty yuan!
You must know that the ex-factory price of the military rubber shoes, the fist product of the Aimin Factory, is only six yuan and five cents. However, the high-heeled pointed-toe cloth shoes produced by the labor service company are nothing more than an extra pair of heels, and then they look better, and the price is four or five times higher.
Just... It's a money grab!
Rao is Zhu Hongjun is accustomed to experiencing strong winds and waves, and when he saw Yang Limin, who was serious, he couldn't help but ask tentatively: "It's so expensive... Wouldn't it be good?"
Zhu Hongjun can be regarded as giving Yang Limin face, if he didn't give face to his temper, I'm afraid he would have slapped the table a long time ago. What he didn't say was that with two or three cats from your labor service company, plus a little fertilizer in the warehouse, even if the shoes made were indeed much better, the cost would only be a few dollars.
Compared with military rubber shoes, such shoes are not durable at all, maybe you are worn out three pairs, our military rubber shoes also wear out a pair of soles, when the time comes, let the shoe repair master help change a pair of soles, isn't it still wearable!
In this comparison, in his opinion, military rubber shoes are still cost-effective.
"Director Zhu, how can the retail price of 30 yuan be more? And our wholesale price is only 20 yuan!" Yang Limin didn't know how to explain to Zhu Hongjun, so he had to say: "Otherwise, let's go to the market at this price first, and if the market accepts our price, we will sell at this price." If the market doesn't accept it, let's cut the price! After all, if the price is raised a little now, even if the price is reduced in the future, at least we can maintain our profits, but if our price is set too low, if there is a competitive manufacturer and we fight a price war, if we need to reduce the price at that time, we will not suffer a big loss?"