"I don't understand too much about the renovation of the supermarket on the first floor, isn't it suitable?" Lu Dong was full of doubts, the supermarket on the first floor could not reflect the complete characteristics of their Baihui supermarket, and what did they rely on to attract consumers?

Supermarket brands may be attractive, but they may not be able to retain people for a long time. When people find that this is different from what they imagined, it may lead to the loss of customers.

At the beginning of the discussion, it was to do large supermarket chains and small community convenience stores, and now the expansion of large supermarket chains is progressing well, the absolute boss of the Chinese market, suppressing those state-owned enterprises and foreign enterprises, community convenience store projects and boutique small supermarket projects have also been launched, is this medium-sized supermarket project still necessary, and how to make money?

"Mr. Zhang, you can explain it to everyone. Wang Haoan nodded at Mr. Zhang.

Mr. Zhang picked up a stack of materials, and Zhang Kun came over and distributed them to everyone.

"Look, this is the development plan of a medium-sized supermarket like ours, and what we want to do is a fresh supermarket. ”

"Fresh supermarkets, as the name suggests, focus on fresh food. The community where everyone lives may be a high-end community in the city, but the community where most people live is relatively ordinary, and even many people live in some large communities. ”

"Large-scale communities are also the focus of the mainland's political axe planning, and will be promoted in most cities in the future to facilitate the support of other resources such as medical care, education, transportation, and life. ”

"But whether it's a high-end community, an ordinary community, or a large community, everyone can't do without food. Even if it's a high-end community, your family is on fire, but you hired a nanny. ”

"And to cook, you need to buy ingredients and spices. Ordinary seasonings may be available in small stores near the community, and some special ones can only be purchased in large supermarkets or seasoning areas of vegetable markets. ”

"The market is characterized by freshness, and it feels like it's freshly picked every day, but is that really the case?

"And once they buy some problematic vegetables from vegetable vendors, it is difficult for them to defend their rights when they find them, because there is no evidence, and there are even many people who think that this person is here to slander people." ”

"But if you buy in our fresh supermarket, it's different, we have shopping receipts, shopping bags printed with our logo, and even the rope used for bundling is different from the ordinary one, which can greatly avoid consumers from having no way to complain after buying problematic ingredients. ”

"If we have some fresh dishes left that day, we will carry out a discount promotion before closing, or sell it at a discount the next morning, clearly telling consumers that these are not fresh, many consumers will not only not worry, but also feel that they have taken advantage, because whether some ingredients are fresh or not, the taste is actually similar, and the nutritional content is not much different, but the sales are a little different. ”

"We not only sell vegetables, but we also sell fruits, fruits from all over the country, which can be bought in our fresh supermarkets, including some imported fruits. ”

"There are many people in the wet market, which is easy to cause a lot of disputes, but in the supermarket, at least for now, consumers will abide by some orders, such as not making loud noises. Moreover, there are more staff in the supermarket, so you don't have to look at the stalls, and you can avoid many pickpockets. ”

"The hygiene of many vegetable markets is actually relatively poor, but our fresh supermarkets are different, they will be as clean as other supermarkets, and there will be no peculiar smell, and the service attitude is very good. ”

"Since our fresh supermarkets are mainly located near the community and are mainly fresh food, then in fact, the main products are food and daily necessities, most of which are made by small profits and quick turnover. ”

"But just like our big supermarkets, there are some uncommon products here, or some imported products, and there is a lot of room for price manipulation. ”

"It's the same apple, ordinary apples sell for three yuan, but imported apples can be sold for ten yuan. I don't know if you have noticed, many fruits are called differently in different regions. The names of the mainland are also different from those of Xiangjiang and Baodao. Maybe some are really different, but in the eyes of ordinary consumers, they are actually not too much different, and after the difference in the available names, the price can be very different. ”

"For example, pineapple and pineapple, there is not much difference in taste and appearance, strictly speaking, they can be called two fruits, but the nutritional content is basically the same, just like two varieties of the same product. ”

"There are kiwi and kiwifruit, this was originally introduced from China in Australia, but sold to Europe and the United States, many people think that kiwifruit must be better than kiwifruit, more nutritious, but in fact there is not much difference, and even kiwifruit is difficult to buy delicious, in order to ensure that it is not damaged during transportation, the picked ones are not fully ripe. ”

"There are also many products that are in the experimental field, or products that have not yet been able to be promoted on a large scale, and the pricing power is completely in our own hands. ”

"We can carry out tiered pricing, the same product, have different prices, let consumers choose by themselves, and adjust the proportion of the next batch according to the daily sales volume. ”

"The ancients said that the people take food as the sky, and our fresh supermarket grasps this selling point, even if it is ten or twenty years, or even longer, it will not be replaced by other sales models. ”

Guo Jihua suddenly asked: "What do you mean by other sales models by Mr. Zhang? Is there a better retail model than supermarkets now?"

"E-commerce, online shopping malls. This is a new thing, and it has already developed well in the United States and the mainland of China. The advantage of this is that there is less store cost, so the price of the product will be lower, and even the cost may be lower than that of the supermarket in the future. ”

"Of course, this is just speculation, but we have to be vigilant. If this model takes off in the future, it's too late for us to respond. ”

Mr. Zhang looked at Wang Haoan, and most of his words were inspired by the chairman. The chairman is worthy of being the chairman, and he is ashamed of his strategic vision and long-term vision.

Wang Haoan knocked on the table: "Okay, in fact, everyone knows that our big supermarkets require a certain degree of population density, population numbers, and economic foundations, and in some small cities, there is no soil for the survival of big supermarkets at all." ”

"If we want to ensure market share, then only convenience stores are not enough, this kind of fresh supermarket, even the county can survive, it is nothing more than a matter of size. ”

"In the future, we can grasp several characteristics, such as direct procurement from the place of origin, contracting an orchard, contracting a rice field, ensuring the safety and quality of the supply, and ensuring the lowest cost. ”

"In this way, the expansion of our Baihui supermarket will not stagnate, and it will firmly sit on the throne of the leader of the Chinese market in the future, so that no competitor can covet it!"