37. The era of consumption

"Billboards should be hung higher so that they can be seen from a distance"

"Hey, be careful, don't get the banner dirty"

Ma Desheng stood at the door of the store, commanding the decoration workers with a grin, and Ma Desheng experienced the feeling of being a leader in this week, and he was naturally proud of the spring breeze in his heart, and paid more and more attention to the degree of care for the decoration of the store.

Ma Desheng is a smart man, smart people know what to do in their own interests, standing in Ma Desheng's point of view, the first task is to do a good job of Xiong Baizhou's instructions; second, when Xiong Baizhou left Yuecheng, he vaguely set up the "separation of powers", in the language of the system, "political power, financial power, and supervision power" belong to three different people, although Ma Desheng is a foreman, but he has no money in his hands.

However, Ma Desheng still did his best to do the foreman duties.

"What's going on with this dog's day truck, it's about to drive to the door and it doesn't stop, and there are a lot of people around to watch the excitement. A truck drove straight to the door of the store before slowly stopping, and Ma Desheng saw this scene from a distance.

Why do you say "bump into people who watch the excitement", this has to start with the advertisement of Zhou Mei Electric Appliances in the "Yuecheng Daily".

On the first day of this advertisement, it had no impact;

The next day, pedestrians will stop to watch;

From the third day to the present, almost every day, some people have come here to have a look and explore what is sacred to "Zhoumei Electric".

Although Zhou Mei Electric is still decorating, it does not affect the masses to come to point out, and sometimes the charming and beautiful Wang Forsythia also comes to inspect the work, which makes the onlookers too addicted.

Of course, the decoration of this store is also all from Xiong Baizhou's handwriting, the billboard only has four big characters "Zhou Mei Electric", red characters on a white background, elegant official book, and a line of small words below: determined to serve, share responsibility.

The small print is the corporate culture, and nothing else.

At that time, shopping malls or stores would write a phone contact information or something, but Xiong Baizhou did not consider it, simplicity is not simple, neat and deep, is the market image that Zhou Mei Electric should pursue.

Zhou Mei Electric was able to attract others to watch before it opened, and it can be seen that in 1994, the power of the newspaper as a medium was too great; secondly, Xiong Baizhou's "hunger marketing" role was very obvious, and many people in Guangdong knew that there was such a Zhou Mei Electric.

"How the are you driving, what if you hit our guests?", Ma Desheng frowned and walked to the truck.

Ma Desheng first automatically classified the crowd around him into the category of customers, and when he shouted like this, the crowd expressed their warmth.

"Brother Xiong is not in Yuecheng, I, Ma Desheng, can also be regarded as a character", Comrade Ma was a little floating, but soon his face changed from complacency to surprise.

"Brother Xiong, you're back!", Ma Desheng suddenly shouted loudly, and his words were full of joy.

The two people got out of the truck, although their faces were tired, but their expressions were more excited, and the first one was not Xiong Baizhou.

"The car is really slow now, and it took almost 5 hours from Huiyang to Yuecheng", Xiong Baizhou secretly complained in his heart.

Liu Daxiang got out of the car after him, and was suddenly startled, "Damn, why is a large group of people watching around me."

Xiong Baizhou also noticed this situation, but he reacted quickly, straightened his suit, straightened his waist, and said loudly to Ma Desheng who ran over with a smile: "Little pony, ask a few people to carry the color TV." ”

Ma Desheng was stunned, the color TV was really brought, this is empty-handed to turn into a fate, Ma Desheng naturally knew that Xiong Baizhou gave most of the money to Gao Hong to take care of.

There was no time to express his admiration, so Ma Desheng went to the store first to call a few workers over.

Xiong Baizhou opened the back compartment of the truck with a "bang" and said, "Be careful to move it down."

The big boss spoke, and the workers were willing to help, and every time a color TV was moved, the crowd made a "wow" sound, and the atmosphere was never warm enough to see the excitement.

Xiong Baizhou watched from the side, and there was a sense of pride in his heart, and after a while, Gao Hong, Sheng Yuanqing and Chen Qingyun, who got the news, all ran over, and the core boss of the team returned to the team, this group of people was naturally more happy, and what was even happier was that they still had dozens of color TVs.

When I moved halfway through, a cadre old man suddenly walked out of the crowd, with a very imposing look behind his back, and stretched out his finger: "Is there a color TV in here?"

"Yes, uncle".

"Open the box and show me".

This request is more abrupt, because it is still in the process of moving, and you can go to the store to enjoy it slowly after moving.

Xiong Baizhou smiled freely, waved his hand to let the worker put down a color TV, and then walked up to open the box, which was a sponge protective pad, Xiong Baizhou pulled a corner of the protective mat, and said loudly: "Uncle, look at it." ”

"Tearing", the protective pad flew into the sky, revealing a brand-new TCL color TV.

Xiong Baizhou is used to taking advantage of the situation, opening a packaging box as if magic, the moment the protective mat flew into the sky, the crowd "hooped" a burst of cheers, and it was impossible to see that the "Long March 4" was launched.

In February 1994, the Long March-3 satellite was successfully launched for the first time at the Xichang Satellite Launch Center, and the whole country rejoiced.

The uncle was steady, and circled around the color TV twice, but he didn't speak.

"Uncle, buy one and go home?" asked Xiong Baizhou.

"I have this idea", the uncle is not only stable, but also very reserved.

"Then buy one, watch TV and sports, and watch cartoons for your little grandson," Xiong Baizhou actively encouraged.

"It's not impossible to buy, I've been observing your Zhou Mei electrical appliances for a long time, and I come to see it almost every day", the uncle is pulling around, or how to say that ginger is still old and spicy, no matter what you do, your posture still has to be higher.

Xiong Baizhou was like a mirror in his heart: "Since the uncle comes to inspect the work every day, then it will be 100 yuan cheaper and be used as labor expenses." ”

100 yuan was not a small discount at the time, and some people were already instigating:

"Uncle, get one, everyone has torn off the box"

"People are serious businessmen, and I've seen many issues in the newspaper."

······

Taking advantage of this opportunity, Xiong Baizhou said loudly: "Friends from the neighborhood present, as long as you buy a color TV today, it will be cheaper than 100 fast, and if you miss it, it will be gone." ”

"Oh" There are a lot of voices in the crowd,But there are few responses,After all, the price of a color TV is not a small amount。

The uncle was still holding his posture, Xiong Baizhou called Liu Daxiang: "Go and call the master of the photo studio?"

"What are you doing, does this uncle want to take pictures too?"

"In the era of consumption, everyone is a consumer of each other, and it depends on whose hard work is deeper. Uncle wanted to buy a color TV today, but he just wanted to pay less, so I would have to consume him fiercely", Xiong Baizhou said with a smile.