Chapter 691 Ways to Deal with the Market
At the end of February 2012, the market was already showing signs of weakness.
Jinsheng Group is forced by the inventory pressure and the future market prediction, from February 29, the medium and small lump carbon will be reduced by 50 yuan/ton again, and the final coal will be reduced by 30 yuan/ton.
The execution price is: 1300 yuan/ton for medium block, 1280 yuan/ton for excellent small block, and 800 yuan/ton for final coal.
Zhang Xiaobei said that on the basis of the current price, the sales branch and the supply chain branch need to protect and maintain sales while also finding ways to increase warehousing and inventory, and maintain the gradual and steady increase of inventory.
Although the market is not good now, some short-term upward behaviors and phased tight demand still exist.
After all, customers don't dare to stock too much goods now, in case of any policy adjustments, or some safety accidents, it will still affect the output to a certain extent.
If something happens in a coal mine, it will affect the output of the whole county. Of course, Zhang Xiaobei doesn't want this to happen, even if the coal can't be sold!
At present, the policy of the entire coal economic operation is generally biased towards limiting production and ensuring prices.
Zhang Xiaobei believes that having a certain inventory is actually not a bad thing.
In addition, during this period, the customer inventory continues to be low, how much goods to use, how many goods to take, because you take the goods in advance, it is likely to face the price reduction of coal mines at any time, so you will lose money.
Once there is a policy or safety shutdown or restriction of production, then the customer will definitely get the inventory up first.
At that time, the stock of coal mines was worth a little money.
But why does Zhang Xiaobei have such an idea?
First, there is the issue of policy. There will certainly be macroeconomic regulation and control, and it is impossible for the G family to let it go, and the economic order must still be coordinated.
Second, if the coal mine is not profitable, wages may soon be a problem, will the coal miners' minds fluctuate? Will it affect the safety of production?
Zhang Xiaobei is confident in Jinsheng's safety production management level, but what about the rest?
What about the separate reserved mines in other counties and cities that have not been reformed?
The management level of enterprises before the coal industry is indeed not high, but the price is good, and the problems cannot be revealed, but the market is not good, and all kinds of management shortcomings will be realistic.
Crippled donkeys knock sticks on their legs, heavy snow and frost, and safety accidents are more likely to occur at this time than during normal business.
But one point, whether it is Jinsheng's current silo or site, how much coal can it store?
Jinsheng's production capacity is already 10 million tons, except for the one-month underground maintenance, the average monthly output is close to 1 million tons, and the current site storage capacity is up to 300,000 tons.
That's 10 days of production.
This can't work, we have to find new coal storage sites, the tentacles of the market need to move forward, and the storage sites need to move forward.
Thinking of this, Zhang Xiaobei held a sales meeting on March 5 and put forward this idea, not to discuss and approve the proposal, but to see where to find a suitable venue.
With the target venue in place, you can go to the president's office meeting to approve it and then submit it to the board meeting for discussion.
After all, this involves investment, and it costs money.
The meeting ended up in three places:
The first is Fangzhai Port. This Zhang Xiaobei thinks that it should not be a big problem to start in advance, and in the later stage, everyone will think of such a trick.
The relationship between himself and Fangzhai Port was okay because of the relationship between civil coal, and the head of the company has not changed in the past two years, so let's go and run again.
The second is Sunrise Port. Now Risheng Port is not only a foreign trade seaport, now it is both domestic and foreign trade, and the tentacles of the market are more extensive.
Third, it is the Jiaozhou area. That place belongs to the Central Plains, and there are many coal yards, so Jin Sheng went down to find two places to store coal, which should not be a big problem.
Moreover, Jiaozhou is under the jurisdiction of the Guanzhou Railway Bureau, and the large-scale railway facilities have been built in place in recent years.
As soon as the rent is paid, everything is ready-made, and the beans don't need to build it themselves, what depreciation is counted, and it will be used up.
If you calculate it this way, you can expand the storage to 600,000 tons.
No, it's less than a month's production.
Zhang Xiaobei asked the group of people from the sales branch to inspect these three places first, form a report, and discuss it at the president's office meeting.
Fortunately, I am now the president, and if I were to be the vice president, some things might not be as smooth as they are now.
Although many people in the group have a certain understanding of sales work through channels such as price meetings over the years, there are still some gaps in order to fully grasp the frontier.
How can this further increase the storage space and capacity of its own inventory?
Zhang Xiaobei pondered for two more days, and finally came up with a solution.
What is the most difficult to sell now, is lump charcoal, the sales of the end of the coal, now, is still relatively better.
After all, whether it is sintered coal or injection coal in chemical fertilizers and steel mills, or thermal coal in power plants, most of them are terminal coal.
In addition to the fertilizer industry, there is only one way left for civil use.
Zhang Xiaobei thought about it, if the inventory of lump charcoal can be digested, then the inventory of the last coal will actually come up.
But how can the stock of lump charcoal be moved forward? Zhang Xiaobei felt that it was better to take the road of civilian use.
You have to leave this to the supply chain companies, because they are in the business themselves.
Let them go to the greenhouse base, breeding base, and the civil life market in the north to investigate.
This survey will also come back to form a demand and price report.
Zhang Xiaobei said, this time I will inspect the civilian market and give you a power.
It is to talk to the local people who are engaged in this business, what to talk about?
We're going to open a coal supermarket. From the central to the northern part of the country, planting, breeding and civil use are very concentrated, and the demand is very high in winter.
There are people who do this business, and the profit point is not low, of course, many people lack the initial start-up capital.
This person who talks to local talented people and strangers, or who has a more basic foundation, is in contact.
It is in the form of cooperation between the two sides to open this coal supermarket.
The name must be hung with the word Jinsheng, but Jinsheng is only 51% of the holding, and the goods are paid later.
Of course, these 51% of the shares, we are all in-kind contributions, that is, ready-made charcoal.
That's right, if you don't have a controlling stake, then you will have to be restricted in Jinsheng settlement, which must be done.
And the other party only needs to contribute 49% of the capital at the time of registration, and the rest is a proper profit, as if anyone is unhappy.
If this matter can be negotiated, and our lump charcoal goes out first, then the amount of coal at the end of the month is still not a big problem.
Of course, Zhang Xiaobei considered that if there was no sales for a whole month, many customers still continue to carry out the development and operation behavior. It's just that the speed of payment is not as fast as before.
After all, now, the country's control of the overall macroeconomic situation is relatively strict, the 7.5% GDP growth rate requirements limit the speed of capital flow and the efficiency of industry development, most enterprises are in financial difficulties, and production is insufficient.
It should be advisable to take the road of civil use, and the industrial use of lump charcoal is getting weaker and weaker, and civil use may be a good way.
Of course, Zhang Xiaobei has calculated the accounts, and it is only March now, and there is still a certain demand in the civilian market, after all, the weather has not warmed up.
Moreover, the price of civil scattered sales is much higher on the basis of the listed price of Jinsheng Group, and in the hands of ordinary people, it is all proper cash.
Isn't it stronger than the acceptance bill given to you by the chemical plant?
After April, although we basically don't use civil coal, there is one point, at that time, lump charcoal was cheap, and you have to start using it after September.
So, in order to make the price high when you purchase after September, you stock up in advance.
This charcoal is harder than stones, and if you put it for half a year, you won't even drop a grain of slag.
And the burning time is still long, the heat supply is stable, the most suitable for civilian use, you got good goods in advance, the price is cheap, why not?