91. The philosophy of taking the initiative to reduce profits
"Are you sure there is no charge?" Zhao Yeming asked a little skeptically.
"Not only will we not collect it, but we will also pay you a certain subsidy. ”
"Do you want to be held legally responsible?"
"Zhoumei Electric is a legally registered enterprise, Brother Zhao thinks too much. Xiong Baizhou was a little crying and laughing.
Zhao Yeming gritted his teeth, and finally signed: "I can attend the meeting, right?"
"Warm welcome. Xiong Baizhou said with a smile.
······
The layout of the conference room is very simple, long tables, chairs, VCD, TV, and a mobile blackboard, because it is an internal meeting of Zhou Mei Electric, so only Liu Qingfeng, Xiao Fei, Song Yuyan and Zhao Yapeng participated.
Xiong Baizhou took Zhao Yeming into the conference room, pulled out a chair and sat down at random, Liu Qingfeng sat on the top, and cleared his throat: "Meeting." ”
Zhao Yeming was very strange and asked quietly, "Shouldn't you sit on the top?"
Xiong Baizhou asked even more strangely: "Why do I sit on the top?"
"You are the boss of Zhou Mei Electric, and you can only show your authority by sitting in the main seat. ”
Xiong Baizhou shook his head and replied: "It is precisely because I am the founder that there is no need to show my prestige at all times. ”
"Besides, where I sit, there is the throne!"
After Xiong Baizhou finished explaining, he listened carefully to Liu Qingfeng's introduction of the company, and Zhao Yeming was thoughtful on the side.
In fact, another reason why Xiong Baizhou is reluctant to sit in the main position is to cultivate Liu Qingfeng's self-confidence, and he will inevitably steal the limelight of this professional manager if he sits in a too conspicuous position.
The experience of countless enterprise failures only shows one thing - the boss and professional managers can not trust each other, can not form a solid team, the enterprise must have no future, not only can not attract talented people to contribute to the enterprise, but also affect the most effective use of enterprise resources.
There's only one thing a boss needs to do, though: make decisions at critical moments.
Like now.
Liu Qingfeng talked eloquently on it: "It has been 16 days since the opening of the Zhongshankou store of Zhoumei Electric Appliances, and the turnover as of last evening is 7.29 million, the average daily sales are 455,000, and the total profit is 423,000, and the profit proportion is 5.7%. ”
"During this period, Zhoumei Electric and TCL, Haier, Midea, Gree and other enterprises have built a good cooperative relationship, and other companies such as Xiangxuehai, Qisheng, Changhong, etc. have also expressed their willingness to cooperate, and some foreign-funded enterprises such as Philips and Panasonic have also sent letters saying that they want to visit in the near future······"
Zhao Yeming listened to it and thought to himself that the sales of Zhoumei Electric Appliances in a month really exceeded 10 million, but why is the profit margin so low, less than 10%, and Shuguang health care products do not have a profit margin of less than 50%.
20 minutes later, Liu Qingfeng introduced the development process of Zhoumei Electric during this time, and this achievement can be said to be very good, but the words of celebration have already been finished at the banquet, and now it is the time to find problems and solve them face-to-face.
Xiong Baizhou is also quite satisfied with the state of Liu Qingfeng's first presiding over the work, the content is detailed, the data is accurate, and there is a little analysis of the problem.
"Do you have anything to add about the introduction of Zhoumei Electric Appliances since its opening?" Liu Qingfeng looked around and asked slowly.
Xiao Fei and Song Yuyan are attending a management meeting for the first time, and they may not have come out of the status of technical personnel, and they are a little unaccustomed to speaking for the first time; Zhao Yapeng does not want to speak for the first time because he has just joined the team, especially when the big boss is still there.
Xiong Baizhou noticed this situation and decided to solve the problem by himself, he knocked on the table with his fingers, and "Dong Dong Dong" attracted everyone's attention: "I am personally satisfied with the content of Mr. Liu's speech just now, which also reflects the results of Zhou Mei's efforts." ”
"But!" Xiong Baizhou turned around, and his face suddenly became serious: "But I found a very serious problem, our profit margin is still too high. ”
"What?" Zhao Yeming thought that he had heard it wrong, how could he dislike people with high net profits, and couldn't help but raise his head and look at Xiong Baizhou, but Xiong Baizhou had already stood up, intending to use his body language to convey the strength of his words at this time.
"Zhoumei electrical appliances is the first chain home appliance direct store in Guangdong, even in eastern Guangdong, and even in the five provinces of South China, before this, the sales channels of household appliances are mastered by shopping malls, they have a traditional distribution system to supply, and the pricing of household appliances is also very expensive, which increases the burden of ordinary bosses. ”
Xiong Baizhou's speech was very contagious: "The emergence of Zhoumei Electric is to solve this situation, rather than continue to maintain this market order, we must be the successor of the traditional system, and not the follower, this is the way out for Zhoumei Electric." ”
"Our sales in the past few days must have made all the shopping malls in Guangdong jealous, but it doesn't matter, they have nothing to do with us in legitimate business competition, because the business system and market fit of Zhoumei Electric Appliances are more than them, but we can't self-destruct the Great Wall, we also need to further break the rigid home appliance trading model, and completely end the monopoly of these large shopping malls in the home appliance industry. ”
"So, we have to go two ways – service and proactively reduce profits. ”
"Take the initiative to reduce profits" Xiong Baizhou bit the accent, and the voice kept echoing in the conference room.
Regarding service, Mr. Liu is the deputy general manager of Zhoumei Electric, and he also serves as the manager of the sales and service integration center, which is enough to see the importance of Zhoumei Electric's service. Since its opening, we have done a good job in service, which is inseparable from the dedication of Mr. Liu and all employees. ”
Xiong Baizhou's speech is hard and soft, both stern and encouraging, the rhythm is fast and slow, and it firmly grasps the listener's heart.
However, as soon as the words of encouragement were finished, it was another turning point: "However, we still do not do well in the quantification of profits, and more than 5% will not be able to realize the corporate culture of Zhoumei Electric, determined to serve and share responsibility." ”
"To maintain the influence of Zhoumei electrical appliances is the service, to maintain the profit of Zhoumei electrical appliances is the total sales, rather than the profit difference of a single product, in the price I suggest and enterprises to have a discussion, if they are willing to make concessions, then re-formulate the cooperation plan, by the way these enterprises are included in the key cooperation objects of Zhou······mei electrical appliances;
Several people in the conference room carefully recorded Xiong Baizhou's words, only Xiong Baizhou could make decisions on such a major decision, and even Zhao Yeming recorded a few lines, but it was very simple:
1. The way in which the authority of the leader is manifested;
2. The influence of corporate behavior on the market;
3. Establish an advisory committee of Dawn immediately, and invite Xiong Baizhou to be the first one!
The third line is also deliberately squiggly lined, showing importance and urgency······