The Drifter (142) - The Troubles of the Joint Venture

At a morning meeting one day, Dong Yinxiao came to power for the first time. Slowly, he said one thing: the company's two CEOs and five directors collectively jumped ship. This is a very normal thing, everyone looks at it normally, and there is no need to pay attention to these things every day. Everywhere I heard the wind was rain, and picking up the cover was spreading some false news. For example, if Malaysians come to China specifically, it is to rectify us. There is no need for people to spend hundreds of millions of dollars in costs, and go all the way to rectify whom? Isn't it? There are also rumors that I am leaving, and I am here to tell you that I will not leave. Please rest assured and do what you have to do. Hearing his mellow baritone, Yu Yuanming thought to himself that the foundation of this group training was still very deep. I once heard Di Shengqing say that some people rely on the throat to pronounce it, and some people rely on the abdominal cavity. Therefore, people who rely on throat pronunciation say that their vocal cords are tired, and those who rely on abdominal vocalizations say more belly pain. Dong Yinxiao's voice must have been practiced, unlike when he communicates and speaks with a large number of people every day, he has strained his vocal cords and become an over-used person. When you speak, you don't feel that everyone else feels tired.

During Dong Yinxiao's speech, Yu Yuanming looked around and found that everyone was listening quietly, without any surprised expressions and head-to-ear movements. I instantly understood that everyone's whispers these days show that everyone knows about it, and only I am as unaware as an outsider.

When the meeting ended, Yu Yuanming went to Lu Chunying's office to chat, and Lu Chunying lowered her voice and told Yu Yuanming about the things that had happened in the company recently.

It turned out that when Hope Life came to China, it also made a common mistake of all joint venture companies - not adapting to the water and soil. The two shareholders seem to be powerful, but they can't integrate with each other. 50%: The 50% shareholding structure is destined to be a management structure that seems to be in charge of anyone, but in fact, no one can be in charge. The Chinese management, represented by the chairman, does not understand insurance, let alone life insurance marketing. The foreign shareholders represented by the president are, of course, senior life insurance experts, but they do not understand the Chinese market. The difference in philosophy and location makes the operation of this company full of some strange flavors. Moreover, because the real big boss of the foreign side is in Malaysia, the decision-making chain is too long, and various internal and external contradictions lead to the company's operation is very unsmooth.

For example, the manager of the field support department went to the headquarters to do an errand, and the foreign senior executives saw him come in and muttered: Who put him in?

Because the management of the headquarters is very strict, the electronic lock separates the inside and outside of the glass door, and ordinary people cannot enter. When the manager of the department heard this, he was very angry: What do you mean by letting it in? Lao Tzu walked in. I'm a human, not a dog!

When this incident came out, everyone felt that foreigners discriminated against Chinese, which suddenly destroyed the aura of foreign investment. Although the president has repeatedly explained, my ancestors are also Chinese. When we watched the game, we were all cheering for the Chinese team. There is no meaning to discriminate against Chinese. But this relationship is like glass, once there is a crack, it is difficult to recover.

What is even more unacceptable is Christmas. Because Christmas is next to New Year's Day, the reunion year has passed together. The company is also prepared to surprise everyone.

The European wind is gradually moving east, and the current Chinese have also begun to have some foreign festivals. It's just that everyone is just trying to have a good time, and they don't have any real faith. The origin of many festivals is not clear. The only thing is to hope for fun, and there is a reason to eat and drink.

But that day, after the meeting, the staff brought over a few large plastic boxes, took out things and put them on the table, and everyone was stunned!

Everyone was given a hamburger, a coke and what fried chicken thighs!

Where is this festival? This is to send children!

You think, foreign fast food has never been a meal. Although I can eat enough, I don't have wine, I don't have the heat of you to respect me!

What other festivals are there?

Lu Chunying looked disdainful: These foreigners are really nonsense! They don't understand anything! If we have a reunion with ourselves, a table is surrounded by steaming steam. Eat and drink, maybe the performance at the end of the wine glass will not be said. You are cold, how can you have any atmosphere? What kind of achievements do you talk about? What plans do you talk about next year? What kind of future development do you talk about?

Yu Yuanming later learned that in fact, the company spent a lot of money.

This is the so-called cultural difference!

Fortunately, I didn't get any curry chicken from Malaysia!

Before Hope Life opened, it advertised a lot in Gongzhou. What outdoor, car body, electronic display screen has. It was said that it cost nearly 10 million, but the effect was not very good. Why? Because the ad they put up was magical, and on the first day, it was an animal's footprint print. Naked and nothing else. The next day, there were footprints of two animals. On the third day, when he came out, it turned out to be a lion, mighty and majestic. On the fourth day, a company's English logo came out. On the fifth day, the company's Chinese logo came out.

Unravel the mystery, it turns out to be like this. Hope Life is finally in front of everyone. But few remember.

The advertising company said that this is called suspense advertising.

To make matters worse, the Chinese side has sent a large number of staff into the joint venture company in order to control the stake. There are all kinds of related households, and there are also some cadres of state-owned enterprises who have been transferred over. The purpose is to ensure that state-owned assets are not lost. For example, a vice president, who was originally a township cadre, finally took off his shoes and went ashore to become a senior cadre of a state-owned enterprise after years of hard work. After entering the city, I learned to wear a suit and tie, but I still couldn't understand the operation mode and laws of the insurance industry. He openly said: After spending so much money, he still loses money. If we operate, we don't know how much profit there is.

The operation he said was to speculate on land. Because the Chinese shareholder is a state-owned real estate company. It is known for being good at taking land, and being good at turning raw land into mature land and then changing hands at a high price. The core here is the discernment, they can get a seemingly bad location, but a year or two later because of the planning to become a scarce area. The second is that the raw land has become mature, the price has also risen, and the appreciation space is considerable.

Moreover, as one of the investment platforms under the provincial government, whether it is financing ability or policy advantages, all aspects have competitive advantages, and it is not difficult to make money.

It is also because of the introduction of this Hope Life by the provincial government, and the leaders decided to make a joint venture with their company. In fact, they don't understand insurance, and they don't know the investment cycle and profit model of life insurance.

When both parties have their own people in key positions, the company's operation is not as smooth as that of a pure insurance company.

Let's just say that this advertisement is also made by related households. Speaking of tens of millions, no one can say how many cats are greasy.

The foreign shareholders are very patient and plan to lose money for ten years. After all, most foreign investors can only set up a representative office in China, and not many have obtained a license to open a business. As a century-old store, Hope Life has enough confidence and patience to cultivate the Chinese market.

But that's not how the Chinese see it. Seeing that the performance of other insurance companies was in an uproar, but his own performance had not yet invested much, the chairman of the board of directors representing the Chinese side could not bear it anymore and finally became angry at the office meeting! At this moment, the reaction of the foreign shareholders was somewhat subtle.