(103--Industry Talk)
Gao Shiwei waited for everyone to calm down before speaking, and said in his thick Jiangsu and Zhejiang Mandarin:
I know you're excited and eager to know how. I'm going to implement the practices of other brother branches today, a whole set of cheats. Tomorrow we will learn from each other, and then we can operate according to the map. Once it has an effect, it can be operated for a long time in the future and win the market!
So the next day, everyone saw a full set of information about the product presentation of the brother company. What a professional!
The process is clear, the division of labor is clear, the introduction is professional, and it is easy to understand.
First of all, there is a color page introduced by the company and experts, the development history, brilliant achievements, strong strength, and future vision of Wanjia Group are on the A side. There are many experts on the B side, including fund investment experts, securities investment experts, university economics professors, overseas returnee experts, and experts from top international investment institutions.
The second is the product introduction, which uses several pictures to explain the differences between Chinese and Americans, mainly in the difference in income patterns. Americans rely on investment income for most of their income, while Chinese rely on work income.
After analyzing why Wanjia launched this product, it is hoped to share the investment income with customers, share the technology of experts, and share the rich returns of the market.
Then there are several cases, which illustrate that the different choices of Lao Wang and Lao Li lead to different results. Of course, it is more reliable to choose to invest in investment-linked insurance than bank deposits, stocks or something.
Finally, there is product analysis, which is transparent and open, with considerable returns, and can be claimed at maturity.
Of course, there are also some supervisors who mutter: This kind of statement is still too simple, right? The fees charged by the company are not clearly explained, and the risks borne by the customers are not explained.
Yang Yujun replied: It is impossible for customers to fully understand our product. Salesmen are dizzy when they learn, and you expect customers to figure it out in dozens of minutes? We just briefly introduce that after the customer signs the policy, he can explain it a second time when he delivers the policy!
But then again, even if you made it clear at the time, if you look at it in two years, the customer will definitely forget.
Yang Yujun said with a smile, and everyone thought that it was the same reason.
Most customers can't really fully understand the meaning of the product, but only have a general understanding. Then sign the order under the salesman's various emotional offensives, gift temptations, and interest attraction. After a long time, who still remembers?
After some discussion, we finally thought that this method was good and that we could give it a try.
So I began to prepare for the first product briefing in Longcheng, and the place chose the largest conference room of Jinlong Hotel, the best hotel in Longcheng.
According to the unified deployment, the sales qualified business personnel are left behind after the morning meeting every day for training and customs clearance.
Everyone must be fluent and complete in the presentation of the company, the expert. You also have to memorize the words of the invitation to deliver it. So in the workplace, every morning is noisy.
Speech is also a term from Taiwan. Simply understood is the art or technique of speaking.
To a large extent, sales is the science of language, and the core wisdom of sales is the words of sales. In the final analysis, sales activities are human social activities, so it is indispensable to deal with all aspects of relationships, and it is also indispensable to communicate and communicate with each other in words. The effectiveness of language communication and communication, that is, how well it is spoken, is directly related to the success or failure of sales.
It doesn't matter who the customer is, it's all people anyway. When a salesman deals with customers, he needs to communicate and speak, and he needs technology and professional skills.
Discourse is to fix the corresponding processes and nodes in the way of speaking, similar to the script lines of a TV series. Salesmen are similar to actors, some have superb acting skills and become sales masters, and some clumsy have become jokes.
In order to sell investment-linked insurance, some newcomers and old people who are not qualified to sell are also very anxious (the old man refers to a long-term salesman) and secretly inquire. Some even want to open a back door and look for opportunities in every possible way.
On the day of the product briefing, a red banner was hung at the gate of the Golden Dragon Hotel: Warmly welcome the listing of investment-linked insurance of Wanjia Life Insurance Company!
At the gate, two staff members stood on both sides wearing ribbons, smiling and greeting guests.
There is also a sign when you walk in: Please go up to the conference room on the third floor for guests attending the Wanjia Life meeting.
Take the elevator to the third floor, and there is another in-house sister waiting at the elevator at the door. The salesman brought the customer or the customer himself, and brought it to the venue. Sign in at the entrance of the venue, and then lead to your seat.
Banners were also hung high, streamers fluttered, and upbeat music was played on a loop. On the table, there are some coloring pages of company introductions, as well as fruits, sweets, and so on.
The salesman and some customers are coming one after another, some customers are coming, and other salesmen also know: Oh, you are here too? How many times have you told you, but you take care of someone else! Oh, it doesn't exist, we are all one company. You can buy it anywhere. This product is good, it has just been launched, and it is the latest launch of our company.
The announcement began at two o'clock in the afternoon, but it actually didn't start until half past two.
It has to be said that the Chinese's concept of time needs to be improved.
Today's host is Xu Xiubo, wearing a set of professional clothes, with makeup on his face, looking white. Look carefully at the back of the ear, the places on the back of the neck that have not touched the powder, but show their light black complexion.
Gao Ziyun also joked to Yu Yuanming: Look at the flower on Mr. Xu's chest today, it is blooming red and gorgeous.
Yu Yuanming took a closer look and understood where Gao Ziyun's smile was. Today, Xu Xiubo is also out of the way, and the sponge bra inside must be thickened, and his breasts are much more bulging than usual.
After the sound of the music became quieter, Xu Xiubo opened his mouth: Distinguished guests, dear partners of Wanjia, good afternoon.
She paused deliberately.
Under normal circumstances, there should be applause, of course, there is, but not enthusiastic. Some salesmen responded loudly: Okay. After the exit, I felt that it was inappropriate, and the second half of the sound weakened.
Xu Xiubo cleared his throat and continued: Today is a very important day for our Wanjia Life Insurance, and we are holding a new product launch conference here. I would also like to take this opportunity to invite some of our distinguished guests to witness the birth of a new era!
Maybe many guests already know a lot about our Wanjia Life Insurance, and maybe some guests don't know much about it. So, next, let's take a look at a VCD. About our 10,000 companies.
So I turned off the headlights, and the venue was darkened. A promotional video of Wanjia Insurance Group was played on the big screen in front.
In the midst of this, someone's phone rang and was there to answer it with impunity.
There are also people who get up to go to the toilet, some people eat very loudly, and there are also salesmen who call outside to urge customers who have not arrived, and the sound is very loud.
Fortunately, the sound of the film is also loud. And the content is wonderful, which makes many people watch it with relish.