Infinite Scenery of Ten Thousand Lights(18)
Bai Li returned to work in Wanjia, bringing a breath of fresh air to the company.
Yu Yuanming also felt that there was an extra expectation for going to work every day.
Every morning meeting, looking at the tall and plump her, standing not far away, Yu Yuanming sang Si very energetically.
Of course, everyone likes beautiful women, and there are several young men who like to joke or talk to her, especially the district manager Wang Yuqing. I often ask her to talk or something, and there is often laughter in the office. I don't know what I'm talking about.
There is a person named Xiang Jianjun who also likes to be close to Bai Litao, the difference is that he likes to say some obscene words, as long as Bai Li says something, his words always guide to male and female affairs. Yu Yuanming felt funny and awkward, but he found that Bai Li didn't seem to be very disgusted, sometimes he laughed happily, and sometimes he smiled at Jianjun. scolded him in his mouth: Dead turtle, you know how to say this all day. You didn't let you eat enough?
Xiang Jianjun already has a girlfriend, named He Juan, who works in a shopping mall. It is said that he is very powerful, and he manages Xiang Jianjun to death, for fear that he has any bad intentions.
The company gained a lot from the last on-site claims meeting, paying 180,000 yuan. On the same day, more than 70,000 premiums were recovered. Yu Yuanming didn't receive a penny, because he didn't have any acquaintances there, so he went to see it.
The one who gained the most that day was the second aunt Zhang Zhengbi, who received three insurance policies. Nearly 10,000 premiums.
Her success was shared at the morning meeting: contact the customer there in advance and invite the customer to participate in the on-site claim meeting. Then he insisted on signing the policy on the same day before returning to Dragon City. It's not like a lot of people, who talk casually and leave when the event is over. So success makes sense.
Later, after Yu Yuanming and Bai Li got acquainted, he asked her why she came to the company less than during that time, and Bai Li said: Master is not here, no one cares about me. If you have an order, you will pay it, and when you don't have an order, you don't want to come. Sometimes I don't want to get up in the morning, sometimes I don't want to get up, and my husband won't let me come to the morning meeting.
Yu Yuanming sighed: Alas, this is all human nature!
It may seem simple to insist on having a morning meeting every day, but it is not.
The morning meeting, which lasts about an hour every day, is an unprecedented form of meeting. Because life insurance marketing is an off-site management model, marketers visit customers in the market, and the company does not have control over the specific quality and quantity of their work. A lot of marketers go grocery shopping and then go home to cook. After eating, taking a nap, doing the laundry, watching TV or playing mahjong for a while, it's basically evening. What can you do? Even a few salesmen make an appointment to play mahjong and go shopping, what can you do?
Therefore, it can only be driven by the benefits assessed by the incentive mechanism, and at the same time must be managed by tools. The tool is a work diary provided by a consulting company in the United States, which is a record of the daily visits of the marketer.
There is also a morning and evening meeting system. The marketer holds a morning meeting from Monday to Friday, and an evening meeting is held one day a week.
This morning and evening party system came from Japan. Because Taiwan had a 50-year era of Japanese occupation, Taiwan's society also has a lot of Japanese colors, including the management of enterprises. Before Wanjia Insurance started life insurance, it had China's first life insurance marketing team in Shanghai in 1992. It is an American-owned AIA insurance company, which also has an establishment in Taiwan, and its name is Nanshan Life. Although AIA claims to be U.S.-owned, its main operating bases are in the Asia-Pacific region. In North America, not a single policy was sold, and the real sources of premiums were Hong Kong, Taiwan, and Malaysia. Therefore, their whole model in Shanghai is also copied from Nanshan Life. The original life insurance planners of Wanjia were also two Taiwanese, Huang Yigen and Zheng Shunwen, and naturally adopted this system.
At the morning meeting, through singing and dancing, news broadcasting, performance broadcasting, excellent sharing and other sections, marketers can develop work habits, improve their spirit, know major events at home and abroad, see the gap between themselves and others, and also learn the good attitude, good methods, good habits, and good knowledge of others.
As long as you go to the company for a morning meeting every day, you are a wood that can bloom. As long as you don't go to the company for a while, you will slowly not find the feeling. I was even afraid to visit the customer, I was afraid of the customer's rejection, and slowly even I began to doubt the insurance. When I encountered some customers' doubts and attacks, I didn't even consciously agree with them.
Because life insurance is an intangible commodity, invisible and intangible, colorless, tasteless and shapeless; In reality, there are still some places where the service is not in place and the claim is not satisfied. Customers are also prone to analogy insurance with pyramid schemes, bank deposits, and foundations.
A variety of factors have led to life insurance marketing being an anti-human industry.
Because under normal circumstances, no one wants to have an accident on their own, and everyone has a fluke mentality, right?
The benefits it brings to people are huge, but people often want to keep it secret after making a claim, and they don't want to let the people around them know. But whenever there is a little dissatisfaction, people will amplify their grievances and spread them everywhere.
If you buy it, you don't have an accident, and the customer pays the money in vain and feels wronged.
Something happened after buying, and the customer said it was unlucky.
The insurance company does not pay according to the contract, and the society feels that the insurance company is ruthless. It's as if the insurance company is a charity.
The insurance company paid 108,000 yuan, and people said that everyone died, and no amount of money could be exchanged for life.
You say that marketers face these things every day, and it is easy to fall off without firm beliefs, without a strong psychological foundation, without a rich knowledge structure, and without positive daily indoctrination.
Not to mention, as long as there is no performance, there is no income. Who has the confidence to keep going?
Yu Yuanming's goal for himself is to go to the morning meeting no matter what, go every day, and don't make excuses without giving reasons.
As a result, one morning, the time was in a hurry. On the way to get out of the car and run to the company, I broke my foot, as if I heard the sound of brushing, and the back of my right foot arched, and the pain was so painful that I couldn't touch the ground.
But he didn't stop, he jumped to the company, and just as the morning meeting had begun, everyone was singing the company song. He stood in the back, standing on one foot and tiptoeing on the other, and sat down again after singing and reciting the company's instructions. Then stick with it until the end of the morning meeting, and then tell others that you need treatment. So someone recommended an old Chinese medicine doctor near the company, rubbing medicine and massage, and felt much better.
In the next few days, although there was inconvenience, Yu Yuanming still held a morning meeting normally. Then take the car back to rest at home, and by the way, talk to people nearby about insurance.
Even years later, there were a few extreme situations where he came to the company on time for a morning meeting. For example, once I fought the landlord with my partners, the game was wonderful, I had an all-nighter, and I arrived at the company on time the next day. Once clubbed until more than three o'clock in the morning, and then went to the Jialing River for supper, got it until four o'clock, and went back to sleep at five o'clock. But he arrived at the company at half past seven the next day. And I didn't go home until 11 o'clock at night, and I didn't go back to make up for my sleepiness after the morning meeting.
Yu Yuanming's own habit is actually very good, and after staying in the insurance company for a long time, he found a phenomenon. Many smart people tend to do it for a short time, they enter the state quickly, but they have bad habits and are easy to give up halfway. Even if some people have good resources, because they have not been in the company for a long time to have a morning meeting, their mentality and knowledge have changed. I couldn't find a feeling in the market, so I slowly left.
Later, when Yu Yuanming became a manager, he also attached the most importance to the morning meeting. Of course, it was only later that he deeply understood that the morning meeting was not just a matter of habit. That's the core of a business! That's a story for later, so let's not mention it for the time being.