Liang Yifei needs to check the information on this problem, fortunately, before Zhang Feng came, he did a lot of research, turned out a piece of information, and said: "Before this banquet wine won the bid, the annual output value was about 100 million, which is equivalent to bidding with one-third of the annual output value, but this bid has completely changed the banquet wine, from the middle of June this year, the banquet wine released data, the half-year sales have reached 240 million, and the problem of breaking 500 million this year is not big, and the end of the year is the peak of alcohol sales......"

"It's worth the investment. Liang Yifei smiled at Ding Jing and said: "The output value of 30 million CCTV advertisements increased by 5 times a year ago. ”

"Yes, overnight, the advertising slogan of 'Drink Confucius Banquet Wine and Make Articles in the World' spread all over the country, making this little-known small wine manufacturer a household name. They made a joke that in 1995, we sent a Santana to CCTV every day, and drove a Mercedes-Benz every day. ”

"It's more realistic to send in a Santana every day, but a Mercedes-Benz ...... drives out every day" Liang Yifei smiled, which is probably still a conservative number.

Ding Jingjing's two eyebrows were slightly wrinkled, the information that Zhang Feng got was not confidential internal information, it was open and verifiable, he could find it, and other manufacturers could naturally find it.

CCTV bid king made the Confucian banquet wine such a huge success, then this year's bidding, people from all walks of life will definitely be like a shark smelling blood, in the center of Media fierce fighting, last year's price of 30 million is obviously not enough.

Zhang Feng took out another piece of information, said: "At present, some information has been collected, this year's participation is more competitive, in addition to last year's bid king, banquet wine, Confucius family wine seems to be unwilling to fail, it is estimated that it will make a comeback, in addition, and Mr. Liang You also have a lot of travel, wahaha, Lebaishi, Feilong, three plants, by the way, the sun god who was defeated last year also brightened the carriage and horse, as if the competition mark must be won." ”

Hearing these familiar names, Ding Jingjing's two eyebrows wrinkled tighter and tighter, these companies, any of them are no worse than Liang Yifei, and there are people who are stronger than him.

Although advertising is only an important part of the operation of the enterprise is not all, it is impossible for enterprises to invest all their funds in advertising, and it is already a big deal to be able to advertise 20% of sales, but these companies have abundant funds and large volumes, and they will raise the bid to a very scary price at will.

Who knows if there is one or more of them that will risk their lives to grab the bid? Judging from the size of these enterprises, as long as there are so many real swords and guns that have done real fire, this year's bid king will definitely be shocked.

Liang Yifei's expression was relatively calm.

"It seems that there is no super crocodile ending, which is a good thing. He nodded.

The so-called super crocodile refers to the existence of Jianlibao at this level, as soon as this kind of tens of billions of enterprises make a move, these on the list, including Liang Yifei, have absolutely no ability to resist, and people can take out a few points from the turnover casually, which is enough to crush everyone.

Zhang Feng said: "Jianlibao such a company, no longer need to be promoted through CCTV, advertising has a recession effect, the larger the company, the more obvious this effect, CCTV prime-time advertising for just started, is still in the rapid rise of the enterprise effect is the best." ”

Liang Yifei nodded and said, "No matter what, the bid base of 30 million is definitely not enough, Lao Zhang, you are an expert, how much do you estimate it is more appropriate for us to raise the bid base?"

Zhang Feng pondered for a moment and said, "It will probably be doubled." ”

Sixty million!

Although mentally prepared, after hearing this number, Ding Jingjing still gasped.

What is the concept of 60 million?

If it is replaced with the liquor of the previous Confucian family banquet, I am afraid that there are tens of thousands of tons, which is enough to submerge the entire center of Media; if it is replaced with coal, it can be replaced with a mountain of coal that is higher than the center of Media; if it is replaced with health care products, it can be forced to create millions of super human beings--- if the advertising of health care products is true.

In Binhai City, 60 million can tie all the so-called 'big bosses' together except for Liang Yifei and He Yunfei before, and hollow them out in an instant, which can sweep away the so-called nouveau riche in the middle level of Binhai City.

However, this money is only enough as the advertising base to fight the fourteen-second advertisement in the prime section of CCTV.

It's not always possible.

The atmosphere before the battle seemed to be very tense all of a sudden, Zhang Feng is a figure in the media circle, although the price of CCTV prime time is amazing, but this is not the first time he has seen this kind of scene, plus he doesn't need to pay, the mood is relatively relaxed, and said: "There are still two days to start, Mr. Liang, Miss Ding, do you want to go out for a walk? After all, it is the capital, there are many places to play, so relax." ”

Ding Jingjing glanced at Liang Yifei, but Liang Yifei yawned, waved his hand and said: "I won't go, there are many acquaintances, in case I meet, maybe I have to secretly mix something, it's very troublesome, or just sleep in the room." ”

He is naturally not a person who is afraid of trouble, but it is true that there are many acquaintances, and it can be seen from the guest list that several bosses who came to participate in the bidding this time know each other.

This time, Liang Yifei is determined to win, there is no room for compromise, rather than talking about offending people, it is better to be in the hotel cat, no one will see.

……

……

Coincidentally, there is not only one person who has the same idea as Liang Yifei.

9.6 million square kilometers of land, big and small, although well-known entrepreneurs emerge like carp across the river, but between each other, can always find some connections, maybe who will be with whom and who has seen somewhere, who who and who can find some common interests and topics.

Therefore, since the ambition is bound to win, at this time, it is better not to see it.

In addition to the reason under the water, the bosses of the Lymedia Center, more time and energy, are put in the final sprint fundraising stage.

After a five-fold increase in the wine of the Confucian Mansion Banquet in one year, no one can be sure how much it will cost to win the bid this year, but it can only be said that if you can make up a little more, the chance will be greater.

"Last year's 30 million was a big bombardment, but this year's 30 million is a threshold. If we don't double it, we won't even be qualified to see other people's hole cards!"

In a suite directly above Liang Yifei's room, Boss Kong of Qinchi Liquor was determining the final bid with the person in charge of the advertising company he cooperated with.

Speaking of this Boss Kong, although he and Liang Yifei have never met, they have a cross-time and space relationship in the dark.