Liang Yifei has been doing business from scratch in his life, and the reason why he has been able to develop quickly is that in addition to the big reasons of prophet and personal ability, he has also used a lot of 'golden ideas', small means, and flashing marketing strategies in specific details.

There are a lot of ideas and methods that he heard and learned from MBAs or other places in his previous life, and then used them.

Using airships for advertising is one of the tricks, when the new era was just starting, it only cost tens of thousands of yuan, so that the entire Binhai City knew such an English cram school overnight.

The specific origin of this move, Liang Yifei doesn't remember very clearly.

It is from this room, Mr. Kong of Qinchi Liquor.

At the beginning of 1990, Kong Changji, a demobilized cadre of the army, came to Qinchi Distillery, at that time, the annual output of the distillery was less than 10,000 tons, the output value was less than 20 million, and more than 500 employees, more than half of them were like most state-owned enterprises to eat and wait for death.

Although Ludi has always been a large province for the production and consumption of liquor, at that time, the province already had a fist product, Confucian Liquor, with its unique Confucian cultural background and Beijingers in New York after the protagonist endorsement advertisement, popular all over the country, in contrast, Qinchi Distillery no matter from any point of view, there is no competitiveness at all.

There are not twenty such wineries in the province, but more than a dozen.

Kong Changji, who has really fought in the war, is not a foolish person, and after coming to the winery, there is such a feeling of 'unconvinced' in his heart.

Why?

Why do you sell Confucius wine better than my Qinchi? Why is it that you are the hometown of Confucius, you can play the cultural card, and I can only stare at it?

As a joke, look at my name, if you want to play the Confucius culture card, it should be me.

So at the beginning of his tenure, Kong Changji set a goal for himself, to do it, to be the top winery in the country, and then he didn't have a day of idleness, and began to run the market all over the country.

To put it mildly, Kong Changji's dissatisfaction is not unreasonable, at that time, most of the enterprises, do the market rather than quality, purely from the taste quality of the wine, Qinchi and Confucius have no obvious advantages and disadvantages, but the personal taste is slightly different.

This not only laid the capital for the competition between Qinchi and Confucius, but also destined that in the future, these enterprises that focus all their energy on the market and do not pay attention to their own research and development will gradually decline.

At that time, the liquor industry wanted to open up the market, and it was the route of the Three Norths, starting from the Northeast, Northwest and North China, and those who got the Three Norths were called princes, and those who got Beijing and Shanghai won the world, and Kong Changji was no exception, the first stop was to the Northeast.

This pimple in the Northeast is simply a natural market for liquor!

The problem is that although the Northeast is suitable for liquor sales, the area of the three eastern provinces is also too large, and due to the cold climate, each city is a key market, and the newcomer Kong Changji has 500,000 yuan in his arms, and the promotion funds are very stretched. Kong Changji racked his brains and thought of a trick, which was to use the airship.

Every time I go to a big city, I rent an airship in the local area and advertise it all over the place. Starting from Shenyang, in just a few months, Qinchi wine became an instant hit in the Northeast, and 500,000 became a household name.

Just one year later, Qinchijiu's sales increased fivefold to more than 100 million.

This is the opportunity and dilemma faced by entrepreneurs in the early 90s:

In the early 90s, only unexpected, nothing can not be done, the concept of market economy has just surfaced, all kinds of strange promotional methods have surfaced, and they are also allowed to be tried, as long as you are bold, it is not a dream to get rich overnight;

But in the same way, if the thinking is not avant-garde enough, and the hands are not fast enough, within a year or two, the wealth level will fall off a cliff, the richest man will become the second line, the second line will become a minions, the rich will become rich, and the rich will become ordinary people, and everywhere.

After that, Qinchi Liquor vigorously expanded the Sanbei market, and really became a prince, with an annual output value of nearly 300 million.

Kong Changji, who made a fortune with advertising, knows too well the power of advertising, and he was ready to come to the first bidding meeting of the Media Center last year, but for some reason the factory funds were squeezed for a while, and he regretted his absence, at the beginning of this year, the factory capital chain was back to health again, and he began to raise funds in April to prepare for the bidding in November.

Like Liang Yifei, Kong Changji is determined to win the bid this time!

"It's doubled all at once?" The manager of the advertising agency opposite Kong Changji hesitated for a moment, and said uncertainly: "Is it too high?"

The competition is indeed fierce, but after all, it is a bidding fee based on tens of millions of bases, and the proportion of the increase is not too high.

Moreover, the company's money has a variety of clear uses, no matter how important the market is, it is only a part, and in marketing, advertising investment is only a part, and then refined, in addition to CCTV advertising, there are various other types of advertising expenses throughout the year.

Therefore, even if the annual sales of five or six billion enterprises, generally will not take one or two hundred million out of the bidding, last year's Confucian banquet, with an annual output value of nearly 30% to win the bid king, in fact, is an outlier.

60 million, even for Qin Chi, is one-fifth of the annual sales, this money is spent, will the marketing department have other expenses next year?

Kong Changji glanced at the advertising company manager in front of him who was a small urban handicraft, and the other party was not unreasonable, and his consideration was also very decent.

But the problem is that this is an era of unreasonableness and breaking all rules.

If everything is honestly reasonable and according to the rules, then don't reform, and honestly eat a big pot of rice without oil and salt in the factory.

"Sixty million is a foundation. Kong Changji didn't explain anything to the other party, and waved his hand very decisively: "On this basis, you can add it!"

……

……

If Qin Chi is a big fish with relatively outstanding strength in this bidding meeting, then the sun god in the 408 suite can be regarded as one of the top big crocodiles in this bidding meeting.

In the early 90s, among private enterprises, the health care products industry was undoubtedly one of the most profitable, or one of the fastest to make money, and Sun God was a well-deserved first echelon leader among many health care product manufacturers.

As early as two years ago, in 1993, the turnover of Helios had exceeded 1.3 billion.

Like what flying dragon, three plants, and Liang Yifei's Chinese turtle essence, compared with the sun god, he is a latecomer and a little brother.

This time, the boss of the sun god personally led the team.