PTT is an abbreviation for PresenTaTion, which means "effective expression". PTT training is an enlightening course involving multiple disciplines such as education, behavior, management, marketing, psychology, etc., and is widely used.

PTT training is part of the training of part-time lecturers, and it is also the most important part.

The marketing system of an insurance company is different from inside and outside, and the main job of the field is to do performance and recruit personnel. But after the personnel come, how to turn a social person into a marketer, a marketer into an insurer, and an insurer into a family. It takes a lot of effort, and the enormity here refers to the length of time, the amount of effort, and the amount of detail. It is not possible to support the entire training system by group training teachers alone, so some institutions have added full-time lecturers. Responsible for agent qualification examination training, newcomer class training, regular class training, daily non-standard training, etc. However, it is not possible to rely on full-time lecturers to complete all the courses alone, so it is necessary to train part-time lecturers, and part-time lecturers can solve the problem of insufficient teachers. There are also two important roles: the sense of honor of the marketing team and the sense of self-improvement. If you do a good job, you also need to be known, and it is important to explain people's spiritual needs. As a teacher, standing on the podium and talking about your own experience, experience, methods and achievements can also satisfy many people's sense of achievement. While teaching others, part-time lecturers have grown in their own expression skills, emotional control, field control ability, time control, etc., and the so-called teaching and learning are all grown.

This is only one part of the insurance company's training system, and you can imagine how much money and how much manpower and material resources are needed for the training of the entire insurance company. Many times, some companies outside, such as direct selling companies, like the agents of the insurance company, say that the insurance company's training is very good. They're very good at picking up bargains, but they don't want to think about why your own company is very powerful, but your own training is not good, or you don't do it at all, it's a complete mess.

Later, Yu Yuanming seriously thought about this problem, and the insurance company kept training, in fact, it also hoped to change the whole society's perception of insurance through training. Even if you leave, you have more or less the basic concept of insurance, the basic concept of the company and the brand recognition in your heart. Isn't that a good thing?

In September 2012, Yu Yuanming was invited to the branch to give lectures to all group training and full-time lecturers, and the content of the course was training.

Speaking of which, the training is only two words, but Yu Yuanming spoke for nearly two hours that day, and everyone still felt unfinished.

Yu Yuanming used four levels to explain the training connotation of life insurance marketing, which is the result of his own years of experience and thinking.

First, training is a lecture; whether it is a newcomer class or a class, training is a lecture, a training, and a drill; through the course, students are given concepts, skills, knowledge, and habits. What is needed is the ability of a lecturer, including making courseware, speaking, sharing, training, organizing drills, evaluation, and commenting.

Of course, a good lecturer also needs to pay attention to the overall course arrangement and know how to connect the previous and the next. Able to regulate the classroom atmosphere, arrange time reasonably, and try to make all students receive the information they need to receive.

Second, training is a class. The class is not necessarily the lecturer, but the organizer of the training. It needs to be considered and arranged from the perspective of people, money and materials.

First of all, you have to understand what the target group of people is and what the purpose of this training course is. Then the arrangement of the course, the adjustment of the time, the implementation of the training venue, whether it is in the company or outside, whether it is closed or non-closed. If it is a closed training, it will involve food and accommodation, and if it is a training from several institutions, it will also involve transportation factors.

Depending on the time and method of training, the cost needs to be calculated. You have to sign the fee in advance, communicate with the teacher in advance, send training notices in advance, and prepare teaching materials, teaching aids, gifts, equipment and so on in advance.

During the training, you have to pay attention to each lesson, adjust or communicate according to the state of the teacher, the effectiveness of the lesson and the feedback of the participants. You have to package and recommend each lecturer, you have to control the situation of the students at any time, and have a complete filing and temporary disposal method for emergencies.

After the training, it is necessary to summarize, evaluate, and arrange check-out and return matters.

Then there is the settlement of expenses, expense reimbursement, and bill sorting and pasting. Training summaries, entry systems, and important training also need to publish news.

Depending on the training, the effectiveness of the training should also be tracked.

Third, training is management.

As a training manager, design training plans for the whole year or even several years, overall cost planning, talent echelon training, honor system establishment, assessment indicators sorting and implementation. Benchmarking, military training, resource coordination, personnel allocation, superior communication, horizontal coordination, and subordinate implementation are all part of the training mouth.

Through training, the company's combat effectiveness, promotion rate, retention rate, positive rate, pass rate, various indicators are related to training, and the final implementation of performance is related to premiums, manpower growth, and organizational growth.

In addition, it is necessary to establish external relations, whether it is an industry association, an excellent lecturer in the same industry, an insurance marketing company, an off-industry training institution or an international honorary organization, there must be some contacts. When needed, I can talk, help, and get things done.

Fourth, training is systematic.

From the headquarters to the locality, from the design of teaching materials to the implementation of the landing, from the index assessment to the performance of the highlight, from the overall arrangement of personnel, property and materials to the coordination and unification of the general branch, training is a systematic project. Marketing is a tree, training is grass. The tree looks like it grows fast and is easy to see. The grass looks like it hasn't changed for many days, but it can be green and long-lasting.

The training is the basic work, the spring breeze and rain, moisturizing things silently, and you need to endure loneliness.

The training is a people's heart project, such as grinding, such as cutting, such as learning, the need to sit on the bench for ten years in the cold, the article does not make a word empty spirit.

The emphasis is on preaching.

What is the Tao?

Tao is the value of the insurance industry, Tao is the value of the company's existence, Tao is the value of the product, Tao is the value of our work, and Tao is the value of training.

People often evaluate an insurance company by the way the agent speaks and behaves. So in addition to the agent's own quality education, is the deepest imprint from the company's training?

Therefore, people say that the training of a certain company is good. The words are simple, but the work behind them is not simple.

When telling these truths and thinking results, Yu Yuanming used a large number of cases to support and guide, including some mistakes he made in the process of growing up. Including the confusing lecture on the first day that I still remember. It was an irresponsible emergency for a class teacher who lacked arrangements in the face of emergencies, which was not only irresponsible to Yuanming, but also irresponsible to the students, and even more reckless behavior to the training class.

The arrangement of that thing was Xu Xiubo.