Drifter (75) - Advertising & Performance

An insurance company's marketing organization is a pyramid-like structure. Needless to say, the organizational structure of MLM is the same as that of all direct sales. Or almost.

There's nothing wrong with that, because organizational structure doesn't determine everything. The harm of MLM is fundamentally due to the huge gap between value and price, which brings harm to the actual users. The pricing of insurance products is first scientific, and the second is that it needs to be approved by the national regulatory authorities.

So, there is no problem with the organizational system of this marketing.

From the department manager down, it is divided into senior supervisors, general supervisors and salesmen.

Some companies also design a senior executive on top of a senior executive. The purpose is to increase the thickness of the department manager and delay the promotion of the supervisor to the department manager. This is generally the practice of large companies, and only if they have a large number of people do they have this demand. A small team in a small company is eager to be promoted quickly!

Yang Xiaolan is a senior executive, and Chen Guoying is a general supervisor. Chen Guoying's salesman, Yang Xiaolan also has to mention the management allowance. However, it is not as high as the management allowance contributed by Yang Xiaolan's own direct management group salesman. Because Chen Guoying also has to mention management allowances, there is one less, but at the same time, the management responsibilities are reduced. There is no need for someone who is directly responsible for coaching and managing Chen's team. So, that's also reasonable.

Yang Xiaolan's salesman is her direct management group.

That is, there is no need to go through other people, and it is directly managed by Yang Xiaolan.

The development of Yang Xiaolan's direct group benefits from one person and is also subject to one person. He played a decisive role in the initial formation of the team. Now, it makes Yang Xiaolan very troubled.

The so-called success is also Xiao He, and defeat is also Xiao He.

This person's name is Wang Chao.

Wang Chao is very short, about one meter four tall, the same as the dwarf in Guixi. Both of them are smart, eloquent, and have a brainstorm on an idea. The difference is that Wang Chao is good-looking, but he is short. It is said that it was because he fell on his head when he was young, and his growth stopped. He had low self-esteem since he was a child, and later went to other places to do MLM and changed everything. It used to be an upline of a few thousand people, although MLM was outlawed. But this experience gave him the ability to be pretentious.

Therefore, when he came to Dragon City to participate in the creation meeting, he saw this opportunity. The second time, I brought more than a dozen young people to participate, just to win the Si Emblem that was given sacred meaning by Di Shengqing. Of course, at the same time, he also received a reward of 2,000 yuan.

In the corridor on the third floor of the guest house of the Longcheng Food Bureau, Yu Yuanming and a group of young people talked about life, career, insurance, and love. The reason why we are in love is because there are two young people who have met each other because of the training.

Wang Chao is obviously the backbone of this group of young people, who is both assertive and eloquent. Compared with Yang Xiaolan, the only deficiency is that she doesn't know insurance.

The current situation is that Wang Chao's own performance is not good enough, and he is too lazy to visit customers, and he does not obey Yang Xiaolan's management. The matter of having a meeting and eating was also something he said in the middle and west, which made it difficult for Yang Xiaolan to ride a tiger. Yang Xiaolan loves and hates him, worried that offending him will affect the whole team, and she doesn't want to be held hostage by him.

Yu Yuanming understands some of the situation, but what is going on is not deep enough. Until he went to Yinyue Town and attended a meeting of Yang Xiaolan's group.

That morning, I rushed to Chen Guoying's place, handed out leaflets, made consultations, and left phone calls. At noon, I had dinner at Chen Guoying's house, and after eating, we sat around in the living room for a meeting. Yu Yuanming conveyed the company's recent good news, and everyone talked about their recent visits. What difficulties are encountered, and what customers refuse to solve. Yu Yuanming answered questions on the spot and simulated them one by one. The customer's problems are just a few problems: not believing, not needing, not in a hurry, not cost-effective, and unlucky.

It has been like this since Yu Yuanming entered the insurance industry, and it is still like that.

The customer is an instinctive reaction, and the insurance is researched, summarized, and inherited every day. Therefore, insurance seems to be difficult, but it can always be sold. There are so many results generated every month.

It's the same in other industries, you can't sell what you buy.

If the selling is not as good as the buying, then you can only see the closing of the sales, complaining that the market is not good, and the business is not good. Who told you not to learn, not to progress, not to keep up with the times?

After counseling Chen Guoying's group, Yu Yuanming immediately set off to Yinyue Town.

After waiting for a while, there was a passing car, and Yu Yuanming got on, anyway, it was not far.

This time, Yang Xiaolan also booked a private room in a restaurant, a large round table, surrounded by people. One by one, they were elated and chatted.

Yu Yuanming entered the house and received a warm welcome from everyone.

He especially greeted Wang Chao. Wang Chao also responded in an old-fashioned manner.

After sitting down, Yu Yuanming asked Yang Xiaolan: Did you order?

Yang Xiaolan said: Ordered. Wait until you come before serving. What to drink?

Yu Yuanming: That's it, let's have a meeting first, and then eat after the meeting.

Xiaolan Yang: That's fine. We're nothing, we're afraid you're hungry.

Yu Yuanming smiled: I'm fine. I ate a lot at noon, and I haven't digested it yet!

So I took out my notebook and prepared for the meeting.

looked around first, and saw that Yang Xiaolan also took out her notebook, and some of the others were rummaging through their bags. Most sat quietly.

Yu Yuanming asked: Didn't everyone prepare a notebook and pen?

Everyone looked at each other, and the scene was a little awkward.

Yu Yuanming: Everyone still has to have a meeting to look like a meeting. I'll talk about a lot in a minute, and you don't necessarily remember it. Besides, a good memory is better than a bad pen. In the future, it is a habit to bring a notebook and a pen to meetings.

In this way, Sister Yang, find you a few pieces of paper and a few pens. No rollerball, ballpoint pen, pencil will also work. The restaurateur definitely has.

Yang Xiaolan went out to find paper and pen, and Yu Yuanming sat there without speaking.

The air is different.

Wait for Yang Xiaolan to come in and give everyone a piece of paper and a pen.

Yu Yuanming began to convey the relevant information of the nearest headquarters and branches. Of course, it is all good news, what Qiankun is listed on the market analysis, what chairman's method of "On the Ten Relationships", what headquarters is building the Qiankun Building in Beijing, what branch has changed the number one, what company has received strong support from the Jiangnan provincial government, etc.

Twenty minutes have passed since the end of the message.

Next, Yu Yuanming began to convey the work requirements of the branch Di Shengqing for the current stage: everyone is active, striving to be qualified, and dreaming of 8,000;

Billing 1,000 yuan is called actual action, which is the actual activity manpower.

Billing 3,000 yuan is called qualified manpower, and less than 3,000 yuan is unqualified.

Billing 8,000 yuan is called excellent manpower, and he participates in the 8,000 elite meeting once a month.

Take stock one by one, who hangs zero, who activities, who is qualified?

It turned out that Wang Chao and several people were hanging zero.

When asked, everyone's faces were a little unbearable.

Yu Yuanming continued to ask: What's the matter?

Wang Chao was the first to complain: Alas, Manager Yu, it's not that we don't visit. This Qiankun Life is in our Silver Moon, and few people know about it at all. There are no ads, so it's up to us to open our mouths. You know, rural people don't have that much culture, and they don't know what kind of culture they have. It's like other insurance companies are full of ads, and we don't have anything.