Although the number of Huideli is small, even if the goal of 300 million is achieved, the scale of 1,000 people is full, and the scale of the marketing army of those large manufacturers is far from being comparable with tens of thousands or even 100,000 marketing troops, but in terms of promotion speed, Liang Yifei is the same as the concept of first-line brands such as Sun God and Sanzhu.

Fast out, fast play, fast forward.

There will be problems, and they must be endless, from competing for the market with other health care products, and as small as renting a house, water and electricity, which are all problems.

But there is no need to worry too much, all the problems that arise in the course of development can be solved by development.

In this hot and short-lived gold market, there is not much time left for them to slowly study and discuss and cultivate talents, and they are not allowed to solve all the problems first, and then move forward steadily and steadily.

When the development speed of the enterprise is faster than the speed of the problem brewing and fermenting, most of the problems will naturally die, and if you don't bother to solve it, it will not be a problem.

Of course, if you want to drive fast, there is a premise, the car must be full of power.

If the health care products business is compared to a car, Liang Yifei is the overall framework of the car, to ensure that the quality of the car is qualified and can be operated stably, and will not be driven halfway apart;

Only when the fuel is full of power can we talk about improving the engine, which can be fully burned and brightened to provide power; with water as fuel, no matter how good the engine is, the car will also lie down.

What Zhang Song and the others are doing now is to install and improve the engine, otherwise there is only good gasoline, but without an engine, the Chinese turtle spirit can earn, that is, that gasoline money.

After sending Zhang Song away, Liang Yifei did to improve the quality of 'gasoline' again.

The popularity of the Chinese soft-shelled turtle.

Dare not to spread out the stalls, do not engage in large-scale army operations, the key point of Liang Yifei's marketing strategy is advertising.

This trick is actually learned from Shi Yu, and the overwhelming advertisements bombard people to vomit, so that the market comes to find themselves, instead of seeking the market themselves.

In the past two years, the rapid development of the economy has caused a large number of color TV production lines in China, and domestic TV brands have sprung up like mushrooms after a rain, TV and color TV have gradually entered ordinary families, and the role of TV advertising has surpassed that of newspaper advertising.

In the Lanyun Lake Song and Dance Hall, Zhang Feng, the director of the provincial station, was invited to drink.

Zhang Feng helped a lot last time, but afterwards, Liang Yifei directly called 300,000 yuan, which was twice as much as agreed.

Zhang Feng knew what this meant, and quietly pushed the advertising time of the Chinese turtle essence to the stage in several places below Nanjiang Province, and almost didn't let Liang Yifei spend any money.

The way of operation is very interesting, the provincial station broadcasts a generation of queen Da Yuer in prime time, this film is bought by the exclusive copyright of the provincial station, the provincial station and the coastal station can broadcast it, and the local stations in other cities in the province want to broadcast it, and they have to pay money, and they have to look at the face of the provincial station.

There is a lot of room for manipulation here, and among the requirements put forward by Zhang Song to the following local stations, one is that the broadcast must be 'indiscriminate broadcast', that is, from the beginning of the theme song of this film to the end of the film, the songs, advertisements and drama content in it are consistent with the broadcast of the provincial station.

After the end of the theme song, the Chinese soft-shelled turtle essence advertisement naturally appeared on local stages across the province.

This way of doing is actually a great joy for everyone.

Liang Yifei didn't spend extra advertising money to let the ads appear in a few more local stations;

Provincial Taiwan does not suffer losses, Liang Yifei does not spend money, and several other manufacturers in the TV series have to more or less make some blood, and eat twice in one drama;

As for the local station, the scale is small, the financial resources are weak, and the source of the film alone cannot afford it, and it is much cheaper to take the film from the provincial station, although it is not possible to eat the advertising fee of the advertising in the TV series, but the appearance of a popular TV series can increase the ratings of the local station, so that more people and viewers can pay attention to the local station, increase the value from the side, and the advertising cost of other periods and before and after the TV will increase.

This incident saved Liang Yifei money, but it is not a particularly amazing number, and it is only a few hundred thousand smaller.

After all, Binhai City, Nam Giang Province is the base camp, and it is not difficult to get the TV station advertisement, at least it will not cost money in vain.

The real big project is to place advertisements in large quantities and for a long time in the seven provinces where Huideli will set up points, and to place targeted advertisements in the provinces and cities that are not yet ready to set up points.

That's millions of bills, and if you invest in advertising like crazy, it may still be millions, or even tens of millions.

is still the same sentence, I don't have time to go to the slow public relations of one station after another, and when there is a chance, Liang Yifei may deal with the other party in person, but the top priority now is to advertise first.

This needs to be handed over to a qualified, backgrounded, and familiar industry insider like Zhang Feng to operate.

"Mr. Liang, this project is too big, I'm afraid I can't get it alone. After Zhang Feng listened to Liang Yifei's intentions, his two eyebrows couldn't help twitching a few times, and he gasped.

Not to mention other provinces and cities, just the seven provinces that Huideli wants to develop are a huge project, with more than 40 provinces and Taiwan, the following key cities, and non-key cities.

Contact, negotiation, transaction, signing of legal contracts, and transfer of funds...... and so on, it is not at all that one person can be busy, even if these stations buy Zhang Feng's face, he will have to run one by one, and it will take a year and a half.

No matter how deep Zhang Feng's background is, no matter how extensive the relationship is, after all, it is not ****, and in the next article, these stations can be handled.

And Liang Yifei came to him to do it, it was to be fast and good. There is no need to explain, well, to put it bluntly, it is cheap, if the advertisements are according to the market price, or even the bidding price, and you can't get a good time, why should Liang Yifei ask him for help, he sent someone to go to other TV stations with money to buy advertising slots directly.

Zhang Feng still has his own work to do, and to complete such a big mess, it is really called 'very heartfelt, very powerless'. Liang Yifei is generous, if he can help Liang Yifei with this, I'm afraid it won't be a benefit of 300,000, but he really doesn't have three heads and six arms.

"Director Zhang, I have a suggestion. Liang Yifei said.

Zhang Feng slapped his thigh and laughed: "Yes, how did I forget this stubble, Liang is always the king of ideas! Mr. Liang, what should you do, I'll do it." ”

"Instructions where to dare to do it are a bit inspiring. Liang Yifei said: "Boss Zhang Song Zhang set up Huideli, then there are not enough people here, you can also set up a company, or a small project team, studio, etc., recruit a group of people to work, or pull a few more people who have connections in the circle like you, you take the lead, specific work, and let the people below run, so that you can free up your hands." ”

After a pause, he smiled half-jokingly and half-seriously: "In the future, maybe it can develop into a large advertising agency." ”

"This is a solution!" Zhang Feng thought about it, in this way, he can be regarded as the boss, like Huideli, he is serving Liang Yifei, and he is a downstream enterprise of Huaqiang Factory.

As for whether it can become an independent advertising agency in the future, it is not yet seen that far.

"But it's going to cost a lot more. Zhang Feng said.

"Director Zhang, I have to fancy the professional division of labor, the advertising is handed over to you to act as an agent, I don't have to worry about it, in fact, it also saves money, I buy the advertisement of the same length of time, and the money spent is definitely different from entrusting you to do it." Your small company has personnel expenses, profits, and the difference in advertising prices of several TV stations, and it's all there. ”

Zhang Feng showed a somewhat ambiguous expression and said, "In this way, I will become a clear earner of your money." ”

"If you can make my money, it means that I have made money too, where is there a reason for someone to make all the money. Liang Yifei waved his hand indifferently, handed Zhang Feng a cigarette, and said: "Just like our Huaqiang factory, we produce health care products, but the bottles, trademarks and other things are not set from the outside factory, we produce them ourselves, it seems that we are stuffing all the profits into our own purse, but the input, efficiency, and management add up, and it is also the cost." Nowadays, it is a modern society, and the emphasis is on a clear division of labor. ”

"That's okay, Boss Liang, with your words, I'll really start preparing. Zhang Feng said.

"Okay, tomorrow I'll ask the finance to give you a sum of money first, which is considered a deposit and your start-up capital. Liang Yifei raised his glass and touched Zhang Feng slightly.

……

Early the next morning, Liang Yifei came to Huaqiang Factory, found Zou Yuru from the financial department, and instructed him to prepare to send money to Zhang Feng.

In addition to Zhang Feng, Zhang Song's Huideli side also had to advance some funds at the beginning.

After the introduction of the membership system, Lanyun Lake finally began to make a considerable profit, but at one time, Liang Yifei took away half of the first batch of membership fees and invested it in the early publicity of the Chinese turtle essence.

Now that Huaqiang Factory has finally begun to make a profit, and it is a large profit, Liang Yifei can no longer draw blood from Lanyun Lake.

To be honest, a club of this size in Lanyun Lake is mainly to make contacts, no matter how much money it makes, it is not enough to smash it into the health care products market.

Fortunately, Huaqiang factory no longer needs external support.

Unexpectedly, Zou Yuru said: "Mr. Liang, the current finances are still quite tight, and I just want to report the account to you." ”

"Nervous?" Liang Yifei was slightly stunned.

Last time, more than 15 million were sold, almost 8 million orders, plus the follow-up orders, why did the finances become tense again, and they couldn't even get the hundreds of thousands of dollars for Zhang Feng's early shelf?

"Oh, you can take it. Zou Yuru explained: "Mr. Liang, I am a treasurer, it is necessary to report to you clearly, although our Huaqiang factory has a big business, but the expenses are also large, you have to have a number in your heart." ”

"Well, you say I'll listen. Liang Yifei said.