Chapter 392...... Media warfare

"Well said!" said an old reporter who had come from the years of struggle, and could no longer hold back and applauded. 44read

The young reporter nodded his head and raised the camera and video camera in his hand.

The Chinese's own xx is a very loud phrase that has been and will continue to be popular. With the convening of the Asian Games, China's national sentiment has long been rendered to the peak, not to mention such a high-end thing as an LNG boat, even a piece of Chinese's own Xiang, can also get a wave of applause: pull beautiful!

Sioux City knew that it was inferior. Behemoths like Dahua and CSSC are not comparable at all, they are behemoths that can be compared with the oil company, not to mention that the other party has the help of Sino-Ocean Group.

Retreat is the only way for Dahua Industry to survive. Taking advantage of the time when reporters were there, Sioux City, on behalf of Dahua Industrial, officially announced: I am a victim.

Director Zhong was scolded by Su Cheng's textbook-like Chinese language, and looking at the two or three long guns and short cannons below, he didn't know that he had fallen into a trap.

He staggered two steps and steadied himself again. He is also a cadre who has been through the ups and downs for a long time, and he knows that he is saying too much and doing more mistakes at this time, so he avoided the reporter and whispered to Su Cheng: "Don't think that a few media can bring me down, this matter is not over." ”

Su Cheng still looked aggrieved, and said, "Director Zhong, I'm not targeting anyone, Dahua just wants to do something." ”

This sentence is half-true and half-false, but it is said with deep affection.

Hall Director Zhong snorted, and while the others didn't come up, he leaned on Su Cheng and said, "If you can find the media, we can also find the media, and we won't send it away." ”

He arched his hands and neatly avoided the camera below and went out.

Su Cheng pursed his lips, changed his face, and went downstairs with a smile: "I'm sorry to let you watch a farce." ”

The time when the reporters came was determined by Dahua Industrial. There are shrewd ones, who can see the shadow of conspiracy to some extent. But conspiracy is such a thing, and without evidence, it can't be put on the table. On the other hand, people are usually sympathetic to the weak. Dahua Industrial and China Shipbuilding Heavy Industry, one is a private enterprise with a good reputation in China, and the other is a ministerial-level central enterprise, if there is any conflict between the two, it will not be provoked by Dahua Industry.

Jin Yanrou hesitated slightly, then said in a loud voice: "Su Dong, I just heard you talk about the Chinese's own LNG ship, can you tell us more about it?"

"Of course, LNG ships and tankers, so to speak, are the veins of the contemporary world. A country's economic development cannot be without blood vessels. At present, our country's natural gas vessels are still in the hands of foreign shipowners, and China not only does not have the ability to build LNG ships, but also does not even have the ability to repair them, which is unreasonable and too vulnerable to threats for a big country. Dahua Industrial is interested in making up for this shortcoming...... "Su Cheng has also been interviewed many times, and he is very skilled in talking.

He stood two steps higher than the others, holding on to the handrail of imitation wood, which highlighted the meaning of a bit of a lofty position.

The reporters felt that the location was good, and they took pictures one after another, which brought out the atmosphere at once.

They didn't know that Li Lin had asked experts from the public relations department to teach this posture temporarily.

Jin Yanrou also took out the microphone and asked on the spot: "Then what does Su Dong think is the current difficulty of Dahua Industry?"

"The main reason is that there is a shortage of workers, especially experienced workers, and only a few enterprises in China have trained, and we are in a difficult situation after the labor cooperation that we expect from Dahua has been rejected by all parties. Of course, we are still working hard to negotiate with various shipyards, but in the current situation, the willingness of the other side is very low. Su Cheng secretly praised Jin Yanrou for cooperating, and it was impossible for himself and his subordinates to communicate with her substantively. Through her words, coupled with the conversation between Shi Cai and Director Zhong, the reporters quickly sketched the appearance of a victim in their minds.

The monopolistic nature of state-owned enterprises is innate. Since the official operation of Yantie Tea, state-owned enterprises have always only pursued market share, not market profits. After all, the profits of state-owned enterprises are to be handed over to the state treasury, and the remuneration and benefits of managers are not actually linked to profits, but only to losses.

In other words, as long as state-owned enterprises do not lose money, the treatment of all workers and leaders will not change. It makes no difference to them whether they are more or less profitable. The decline in market share will obviously affect the radiation scope of the company's power, and for the leader of state-owned enterprises, the market share is low, and his power will decline. This, of course, is intolerable to officials.

With the deepening of China's reforms, the identity of state-owned enterprise bureaucrats, who were once more attractive than civil servants, has gradually fallen out of people's vision. Those companies that survive, while losing market share, also lose their dominant position in the industry. Only those companies that have retained their monopoly position can continue to be bullish.

Even if CSSC can't see the future, they will do their best to prevent a later industry player.

Jin Yanrou asked another question, and then gave up the place to the latecomer.

Because there are not many people, Su Cheng answered everyone's questions seriously, and then said with a good impression: "Journalists, please rest first, I have arranged the housing price, Dahua's question, everyone actually saw it,

It doesn't matter if the news can be put on or not. ”

When a newspaper reporter heard this, he said proudly: "Su Dong don't worry, the news we want to release is not something that anyone can ban if they want to." ”

The bullishness of journalists in the 90s was not envied by later generations of media workers. Their direct management departments are often the propaganda departments of the Party committees, which in turn are often under the direct leadership of the local or central authorities. In other words, journalists at this time were protégés who enjoyed freedom of speech.

With the exception of some officials who directly supervise them, journalists have nothing to say to the ordinary administration. Moreover, journalists from one region often do not care about cross-regional administrations. Not to mention the areas with high administrative standards, reporters in Beijing still have a high degree of freedom even in 2000.

The heyday of the uncrowned kings was about the time when the "Focus Interview" had just come out. One report a day, overturning the power of a pot of rat soup, has terrified countless local governments.

With the weakening of the focus interview, the good old days of the uncrowned king are gone.

And today in 1992. The power of journalists is still in a slow upward period, and these journalists, who are organized, do not care about the advertising business, and have almost no supervision, really don't care too much about a central enterprise.

After the newspaper reporter spoke, several other people also laughed and relieved Su Cheng.

Jin Yanrou also said: "We may not mention other companies and people, but we can still do it to help Dahua Industry talk." ”

Su Cheng sighed softly, looking like he had no choice.

The crowd took their leave in sympathy.

At the same time, the public relations department of Dahua was not idle, and contacted the relevant media one after another, and released various introductions and comments on the LNG ship.

The manufacture of LNG ships is indeed very valuable in itself, as long as you look at the later generations of South Korea. When Sioux City was in school, the enormous value brought by the Korean shipbuilding industry attracted the attention of economic people in many countries, and hundreds of books were written about it.

As the type of ship with the highest added value, LNG carriers have brought the Korean shipbuilding industry to a new peak. This brings about the transformation and upgrading of the entire industrial chain. From metallurgy to the manufacture of power machines, all have been greatly improved. This is still the situation of South Korea, a small country with a small population and a lack of complete industry.

In a country like China, which has a complete range of industries and superb copycat capabilities, the annual shipbuilding volume of tens of millions of revised tons brings twice as much benefit as the automobile manufacturing system.

If Dahua Industrial can complete the layout before 2000 and enter the manufacturing field of LNG ships, one of the world's top three shipyards will not be able to run, which means tens of billions of sales, which is more profitable than ordinary oil fields.

Whether it is the media that has received benefits or not, it is always easy to report the facts.

Director Zhong was naturally not to be outdone, and the press release was issued one after another, pouring bitter water, talking about technology, and experts warned that "greed is too much to chew", as if a media war was started.

However, the public relations department cultivated by Sioux City with tens of millions of yuan every year is no match for a group of propaganda officers. Even the many related households accepted by the public relations department of Dahua Industrial are not easy to deal with, not to mention those public relations backbones with an annual salary of tens of thousands or even hundreds of thousands.

In the early 90s, when the tide was surging, the propaganda officers who received a salary of 800 yuan a year from the China Shipbuilding Group, if they had the ability to resist the public relations department of Dahua Industrial, they would have jumped ship to earn a hundredfold high salary, and they would not waste their time on "copying" manuscripts day after day.

Coupled with Dahua Industrial's preparation, in just a few days, the media army organized by CSSC was defeated by Li Lin's layered attack.

In terms of personal relations between reporters and editors, CSIC naturally lost in an all-round way, but in terms of high-level relationships, they also did not have much accumulation. When it comes to the relationship between units, Dahua Industrial, which has a lot of money to buy advertising, is not lagging behind China Shipbuilding Heavy Industry, which has a letter of introduction all over the world.

After coming and going, the media, which was originally discussing the LNG ship project, also began to support Dahua Industrial to build LNG ships.

Jin Yanrou even compared it to two bombs and one star in the new era in the show, and called it a "Chinese project".

In the midst of all the disturbances, Director Zhong had to come to the door again and propose a new improvement plan: 40 million US dollars, 500 million yuan worth of port land and skilled workers as shares, and occupy 30 shares of Dahua Shipbuilding.

It should be said that this is a fairly reasonable offer. If they had originally proposed this plan, Sioux City might have agreed.

But when the victory was in hand, Su Cheng didn't want to thin the shares anymore, so he simply refused.

Director Zhong was helpless, and said with some schadenfreude: "If you provoke the media to exert pressure, the CSSC will reach this point at most." If you don't agree, I have to go back and report, but don't think about it, workers, and it's impossible for CSSC to give it to you. In fact, I have nothing to lose, just continue to go back to be the director of the SASAC. ”

Speaking of pride, he also laughed a few times.

Su Cheng neither thundered nor panicked, but calmly said "send off", sat back in the office, took out a letter, and carefully studied and wrote.

…… (To be continued)