Chapter 211: Copycatization
Ding Zhipeng and Secretary General Gan inspected the venue proudly, like big cats inspecting other people's forest farms.
The large-scale petroleum equipment exhibition is a new affair in China, but it is not new in Arab countries. As far as the two of them could see, they were all foreigners in a hurry, and the total number was not too much, but looking at the appearance of the suit and leather shoes, they knew that they were the owners of huā money.
In an area of 40,000 square meters, you can see the kowtow machine working up and down, as if it is working on the oil field. Large drilling rigs, high-power generator sets, integrated logging instruments, wind power installation platforms, etc., can be seen without walking into the platform, and have become the best advertising instructions......
Secretary-General Gan was very satisfied, and said: "The exhibitor problem we are most worried about is solved with the help of the royal family, you look at the enterprises of these countries, Brazil, Mexico, France, Spain, Italy, Portugal, I didn't know that Portugal also produces petroleum machinery......"
The entourage let out a good-natured laugh, and the boss was in a good mood, which was really good.
Seeing the lively scene at the venue, Secretary-General Gan smiled comfortably: "In the last three days, we will be considered liberated." This exhibition looks simple, but it's difficult to run. It's a pity, it would be nice to hold this exhibition in our country. ”
"In a few years, we will move to China. Ding Zhipeng and Secretary-General Gan walked side by side, and he knew why Secretary-General Gan wanted to go to China. Only when it is done in China can there be leaders to inspect, and only then can it be shown that the exhibition is excellent and powerful.
Now in the United Arab Emirates, although the exhibition is very good, there will be reports sent back to China. But after all, it is a little dry, where is the joy of the leader's inspection.
In this regard, Ding Zhipeng also regretted it.
"Let's start with the Chinese enterprises. Get off to a good start. Secretary General Gan stepped up his calves and went straight ahead.
Ding Zhipeng hurriedly followed.
It was almost 11 a.m., the peak of the first wave of sales. From passing by the foreign exhibition halls, you can see that many companies have signed contracts, and many have two or three contracts.
Any company that successfully signs a contract will hang a copy of the contract on the wall outside. On the one hand, it is to show off, and on the other hand, it is also to prove one's strength, from a psychological point of view, anyone has a herd mentality, even professional procurement personnel are no exception.
After all, someone buys a product, which means that it has at least been proven by predecessors, which reduces the difficulty of choosing.
As for those traditional brand-name enterprises, they have made more gains in this kind of exhibition. Ding Zhipeng passed by the booths of Schlumberger and Baker Hughes, and saw 5 orders and 4 orders respectively, which is more than 10 million in terms of the price of their products.
Secretary-General Gan saw it in his eyes and said with a little dejection: "I don't know if the 12 enterprises in our country can sign so many orders." ”
Whether he said a total or one, Ding Zhipeng didn't bother to care, and his steps naturally moved faster.
If the list signed by the Chinese enterprises is too small, they will not be disgraced.
Secretary-General Gan looked at the sign of Changqing Petroleum Machinery Factory and went in, stopped an official he knew, and asked, "Xiao Qin, have you signed the order?"
"Secretary-General Gan, you are here. Xiao Qin is actually thirty years old, he laughed twice, and said, "We are talking to the customer, if you come over in the afternoon, we may be able to negotiate." ”
"Can it really be negotiated?" Secretary General Gan is not something he can fool with a sentence or two.
Xiao Qin smiled and said, "Secretary General Gan, when it comes to such a thing as an order, we don't dare to be 100% sure when we don't sign it." But as long as there was talking, talking, talking, he signed. ”
"You Changqing Machinery Factory are sloppy, but you told me that you can sign an order of 10 million yuan to get the current site. Don't be overcounted and let people murmur behind their backs.
"As long as others can take it, we can take it. "When reporting the number, Changqing Machinery Factory must have reported to Gaoli. If you don't even dare to report the number, you will be a state-owned enterprise in vain. However, in the end, no one can be sure how many orders will be signed.
Secretary-General Gan didn't pursue it, snorted twice, and said, "Do you know who signed the order? Let's go and see, we were expecting you to get off to a good start." ”
"Secretary General Gan said this, which made me feel guilty. Xiao Qin called twice, and said, "I soaked in the booth all morning, and I didn't go out." I guess if there is an order, it should be us first. ”
"When I come back from my walk, I'll tell you who signed the order first. Secretary-General Gan shook his arm and continued to move forward.
Walking forward, there is the booth of Daqing Petroleum Machinery Factory and Dalian Heavy Industry, Dalian Heavy Industry has negotiated a list of drilling pumps, which is pasted outside the booth. However, the ordinary drilling pump, the complete set is only 100,000 US dollars, neither into the eyes of Dalian Heavy Industry, nor into the eyes of Secretary General Gan, can only be said to be better than nothing.
It was the current environment that made them invest some energy.
In fact, for state-owned enterprises of this scale, the charm of earning dollars lies in political performance, and most of these petroleum machinery factories have the help of parent companies. In the final analysis, they are still supporting factories, but they are raised unconsciously, like children who have dropped out of school to herd cattle - how much they can earn, and they do not mean that they can support their families.
After coming and going, I have no motivation to struggle. Of course, when it came to the exhibition, they wanted to struggle, but they didn't accumulate, and it was useless to say that they struggled.
Walking like this, the four or five state-owned enterprises I saw again were all unprofitable, and Secretary General Gan's face became more and more ugly.
Ding Zhipeng's face was also gloomy, and the frightened foreigners who passed by hurriedly dodged. With their rank, they would never have imagined to see such a high-level Chinese official angry in their lifetime.
Fortunately, in front of the booth of Jinshi General Factory, the flow of people is not weak.
Secretary-General Gan sighed and said, "Let's go, let's see if this old Du can make something new." ”
When the two arrived at the booth, they saw an order pasted, which was a winch with advantages in Jinshi General Factory. Although it is only a 100,000-dollar thing, it is still better than the previous ones.
Secretary General Gan's face was a little pale, and when he saw Du Lijun coming out, he asked: "Lao Du saw that you signed a list, what is the total amount?"
"$80,000. Du Lijun touched his stomach and smiled: "It's a small company in South America that asked us to ship over." I thought about opening an opening, and I would give him $80,000, which is just our cost price. ”
Seeing that his face was relaxed, in fact, in order to sell at this cost price, he also spent his old nose hard.
Ding Zhipeng asked casually: "$80,000 FOB?"
Du Lijun's voice was a little quieter: "They are a small company, they don't know where Tian's Tianjin is, and they ask to send it to their company, and we are going to entrust a logistics company to send things over." ”
"Well, you can sell it. Secretary-General Gan knew that they were losing money and making money, so he couldn't help but shake his head and said, "How many orders do you estimate you can negotiate?"
"How can this be estimated. "Duley's refusal.
"At your price, you always have to make a little profit, lose it, once or twice. Secretary-General Gan sighed, and most of his good mood disappeared.
Du Lijun laughed twice, and couldn't help but say: "We didn't cut the price first, it was Dahua Industry that lowered the price first." ”
"Oh, what's wrong with them?"
"Their price, I can't say. Du Lijun pointed to the booth in front of him and said, "Caterpillar is the world's largest manufacturer of engines and generators, if you look at their 200-liter diesel generators, they will sell for $50,000, do you know how much Dahua Industrial sells? $10,000." It's not the same as giving it away for nothing, I see that everyone is flocking to Dahua, so they make the decision to reduce the price. ”
Secretary-General Gan was curious and funny, and said: "You see that there are many companies in their family, so you reduced the price, so why did you sign an order when you reduced the price?"
Besides, the level of the winch we make is similar to that of imported winch, and some key equipment still has to be imported, and 80,000 US dollars is already the lowest cost. ”
"How much does a winch of the same type cost?"
"$100,000 to $120,000. Foreign manufacturers are very insidious, they add the price to the accessories, you buy a winch, you can't buy accessories, right? Moreover, the specifications of their accessories are different, and you say that whoever is okay will copy their accessories. Du Lijun was angry when he talked about this, his $80,000 was with accessories, but it was cheaper than other people's bare metals. The situation of the Jinshi General Plant is no longer good, and now it has to sell equipment at a loss.
If you calculate the economic account, Du Lijun would rather not sell the 80,000-dollar large winch, and the more he sells, the more he loses, which is the case.
However, he was afraid of being annexed, so he could only lose money and make money.
At present, the biggest problem facing Du Lijun is that no one cares about the high-tech equipment on which he pinned his hopes, and as soon as people talk about "Chinese" domestic products, they will not continue to ask about them. Occasionally, two inquiries came, in fact, he also took his quotation and went to the booth in front of him to find foreign manufacturers to reduce the price.
As a deputy minister-level director of a state-owned enterprise, Du Lijun, who never asks for help, still wants to scold: What did I do to sin me!
Secretary General Gan didn't look at Du Lijun's face, but asked with interest: "Dahua Industrial is a private enterprise, is it necessary for them to sell equipment at a loss?"
"Don't lose money, where did he get this price. Dooley snorted with half a nose to vent his displeasure.
"Let's see?" asked Ding Zhipeng.
"Then go check it out. Ding Zhipeng was obviously also interested.
Du Lijun glanced back, felt that staying on his booth was also a kind of torture, and said: "I will accompany you, Secretary General Gan, you are the person in charge of the exhibition, you have to hold the scale pole steadily, and you can't let domestic enterprises buy foreign enterprises abroad with the hard-earned money of the people." ”
Secretary General Gan was happy, looked at Du Lijun, and then looked at the orders on the wall.
Du Lijun's heart was crossed, and he tore off his face and said: "Our order, even if it doesn't make money, it won't lose money, and it won't be cheap for foreigners." ”
"If I really want to come up with a policy, then I have to check the accounts, can you Jinshi General Factory do it?" The dignified secretary general will not be deceived by his words.
"The audit can also be checked, and the production cost of our Jinshi General Plant is very low. After Du Lijun said this, he shrank behind Ding Zhipeng.
Secretary General Gan was followed by all middle and senior officials from the four ministries and commissions, and their level could not catch up with Du Lijun, so they looked at him and smiled.
A group of people strode forward.
With such a large exhibition area, it is also time-consuming to walk. Secretary-General Gan is a little short-legged again, and he passed slowly, and it was time to eat, and he only smelled the fragrance of rice.
At this time, Du Lijun suddenly felt a little weak-hearted, and felt that he should send someone to the booth of Dahua Industry to inquire first. So he whispered: "Secretary-General, it's time for dinner, should we also eat something first, and then go over?"
"Go to the booth in Sioux City and eat again, can he miss a bite of your food?"
"We don't want to trouble him. Du Lijun gave himself a reason.
Two minutes later, Du Lijun knew where his heart was coming from.
Dahua Industrial's booth was not only lively, but also busy. If you put 100 people in a 1000 square meter position, it will definitely feel empty, if you put 300 people walking around, it will feel crowded, if there are 100 people sitting and 300 people squeezing around, it will make people feel blocked.
From the direction they came, you can see that a Chinese staff member in a white lab coat has to deal with almost two or three foreign manufacturers, and almost five people at most.
On the ground near the rest area of the booth, traces of lunch boxes can also be seen. Most of them are piled there in full, and it looks like there is obviously no time to eat.
Du Lijun first thought it was impossible. He built a booth himself, but with more than 50 staff members and 20 customers at the same time, it was amazing. They have a team, not only translators, but also engineering staff, but also salespeople, three people to one person, sometimes there are mistakes, and the manager has to come forward.
That's it, until he, the director of the factory, came forward and made a generous reduction and exemption of fees, and only then did he negotiate a winch of 80,000 US dollars. At that time, Du Lijun felt that his group of people had no salary for a year.
However, looking at the booth of Dahua Industry, a person in a white lab coat, I don't know whether he is an engineer or a salesperson, can deal with several customers at the same time...... Du Lijun secretly scolded the foreigner in his heart: You are really cheap, a few of us are serving you alone, and you refuse to come, now it's okay, a few of you come over and make money around people, are they coated with honey?
Secretary-General Gan was in a good mood, waved his hand, and said, "Let's go, let's go and see how many orders they have signed." ”
The main entrance of Dahua Industrial's booth is facing the main entrance of the exhibition area. In this way, customers who have just come in can immediately see their signing status and can also watch the display from the beginning to the end.
Secretary-General Gan: They came from behind, so they made a big circle and went to the front to look.
Along the way, I heard the open booth and the foreigners kept shouting: "good, good, verrygood."
Du Lijun scolded again in his heart, and at the same time was a little scared, and said secretly: "This Su City, don't sell equipment at a loss just to eat the Jinshi General Factory." His oil field has been put into production, and there is no shortage of money, so it's okay to do this, do I also lose my money?"
At this time, Du Lijun hated his state-owned enterprise status. Even if he wants to lose his capital, it doesn't mean that he can lose it.
Secretary General Gan's little short legs ran fast, and when he arrived in front of the booth, he saw him take one step back, two steps back, three steps back, and then walk to the front and look at something carefully.
Du Lijun thought about it and fell behind, but looking at the similar posture of a group of people, a sense of foreboding suddenly swelled up.
"This Sioux City, don't put satellites. "Du Lijun, who came from the era of movement, is really afraid of satellites.
He paused twice, then picked up speed, closed his eyes, and was right in front of the booth.
Open your eyes again.
Du Lijun suddenly let out a "ah".
Secretary-General Gan said with satisfaction: "This is it. ”
Directly in front of the booth was a temporary arch with an area of about three or four square meters on both sides of the arch, full of signed orders.
A single A4 paper is hung on the wall of the signing, and I am afraid that there are hundreds of A4 papers.
Du Lijun asked unconsciously: "It's really fake." ”
"It looks like it's true. An official from the Ministry of Foreign Trade, who had about the same question, stepped forward and flipped through the slip.
Only then did Du Lijun notice that there was still printing paper fluttering under some of the signed orders.
"What's going on?" Du Lijun felt that he had found a cat, and hurriedly went up to take a look.
He forgot how similar this action was to Secretary-General Gan's action at the beginning.
Du Lijun grabbed a signing slip and lifted it up.
Underneath the signing, it's still a signing!
He carefully compared it again, yes, the above sign is a 190 diesel engine purchased by an oil company, and the next one is a 240 diesel engine of the same company.
Looking at the signing order next to it, it's about the same.
Looking at the side again, he couldn't open it, Du Lijun hurriedly dipped his hand in the spittle and rubbed it open, and sure enough, it was the same.
Du Lijun took three steps back in surprise and muttered, "How is it possible that this is hundreds of buyers?"
"Just sell the equipment as cabbage. Su Cheng had already seen this group of people, and after talking to a customer, he came out.
Secretary-General Gan asked excitedly: "Are there really hundreds?"
Su Cheng secretly despised him. Later generations of Chinese enterprises, although there are such and such not, selling cottage cabbage is still very powerful.
On the bright side, Su Cheng said with a smile: "It's not surprising to sign out hundreds of companies, many factories want a few diesel engines, this kind of business, like Caterpillar is disdainful to do, they can only go to China to purchase, and the price is high, where is like us, in place service, the price is lower than their domestic one." ”
"Is there a profit?" Secretary General Gan is also afraid that he will lose money and make money, in this way, although it looks good, it can't be used for propaganda.
Su Cheng chuckled and said, "We are still signing a contract, we can't get to the bottom of it, but it's true that the average profit is lower than that of these foreign manufacturers, but it's still higher than that of domestic manufacturers." ”
Many domestic equipment enterprises are still engaged in the planning system. Those equipment with a smaller total price and more common equipment often have only 10% to 15% profits, and only equipment with relatively high prices can have 100% profits, which is also the only driving force for the development of domestic equipment enterprises.
However, the profits of foreign equipment enterprises are very amazing, especially with technology investment, more than 100% of the profits of new products in the initial stage are common. In order to sell the price of cabbage, Sioux City controlled the profit between 20% and 50%, such as some small equipment, which was controlled at 20%
With domestic production costs, as long as any equipment can be fully localized, even 100% of the profit is cheaper than foreign equipment.
Dahua Industrial's products are now generally reduced to half the price of foreign products.
Ding Zhipeng was more familiar with Sioux City, and when he heard him say that there was a profit, and it was higher than the domestic profit, he immediately believed it and asked, "What is the total amount?"
"That's over $10 million. It's probably around 11 million. Sioux City said lightly.
"Good, well done. Secretary General Gan's happy teeth laughed, his legs that were tired just now were no longer tired, and his stomach was no longer hungry. For him, this exhibition, the sales of China exceeded 10 million, that is a big breakthrough, no matter what, this is also the first time that China has gone abroad, not to mention in such a difficult period.
Ding Zhipeng touched his stomach and said, "I'm hungry, bring some of your fast food." ”
"Yes, you won't let go of this autumn breeze. Su Cheng smiled and said, "Let's go inside, it's empty outside." ”
"Squeeze some. Secretary-General Gan applauded, took the lead and walked inside, and asked as he went: "How did you get so many orders?" ”
"In fact, it is also simple, it is two moves, one is localization, and the other is ordering. ”
"Oh, how do you say?"
"Localization is to reduce the price of cabbage to the price of cabbage. For example, our 190 diesel engine, the domestic cost is twenty or thirty thousand, selling for 10,000 US dollars, and the profit is 20%, which is called localization. ”
Secretary-General Gan laughed and said, "You really calculate according to the domestic exchange rate, good, good! However, it seems that it is difficult for domestic enterprises to reduce to your price." ”
"State-owned enterprises have the difficulties of state-owned enterprises, such as more retired workers, more funds for doing things, and some enterprises, the number of support employees is more than the number of front-line employees, and once the unit output value drops, the cost advantage will not be reflected. Su Cheng casually explained.
Ding Zhipeng thought for a while, and said: "The second point you said, what do you say about ordering?"
"It's a bit of a loss. Su Cheng was a little embarrassed and said, "You see those people in white lab coats, right?"
"Well, I see. Secretary-General Gan nodded inexplicably.
Su Cheng smiled and said, "They are all the baby engineers of our Dahua Industry, the top one." I brought them here this time, there is a standard, I will throw you a piece of equipment, whether it is a Caterpillar diesel engine, Baker Hughes offshore platform module, as long as it is within our production range, within 10 minutes, they will give an "answer". ”
"What is the answer?" his words whetted his appetite.
Su Cheng smiled and said softly: "Within 10 minutes, my people will tell them whether this thing can be imitated by our Dahua Industry, how long it will take to imitate it, and what the effect of the product will be." We have accumulated a lot of technology in these two aspects, as long as we come to the conclusion that we can imitate it within a year, we can sign an order. ”
"Where's the price?"
"Naturally, it's the price of cabbage. Internally, we have a nickname for this order, which is called Shanzhai.
(To be continued)