Xinchuang Electronics almost does not need to boast about the momentum, and the "Palm Entertainment 1st Generation" handheld news has occupied the headlines of major media in Hong Kong. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

New startups are king for games and entertainment products, even as they struggle to maintain their image. But after all, many people in society are prejudiced against the game industry, so Xinchuang Electronics, like other game companies, is developing in the face of social criticism. But as the new venture became more and more successful, the negative reviews were gradually overwhelmed by more fanatical praise.

Game consoles sell hundreds of thousands of units, and that's a plaything.

Selling millions of units, it is still just a nouveau riche who makes toys.

But selling tens of millions of units, or even more than 100 million units, is the tech giant that affects the world!

Although the total global sales of the products of the new venture electronics company have not exceeded 100 million units, according to the current trend, it is only a matter of time.

Therefore, the media's evaluation of Xinchuang Electronics has also been promoted to the top.

Especially in Hong Kong, the media exposure of New Venture Electronics far exceeds that of those real estate developers, and even entertainment companies such as Golden Harvest and Shaw Brothers cannot overshadow the news exposure of New Venture Electronics.

"November 11 of each year doesn't have any special meaning. But New Venture Electronics seems to regard this day as an important day, and every year it releases a blockbuster product on this day.

Last year, the start-up electronics company released the "China Cube" handheld, which sold a total of 80 million units and created a sales miracle of $1.6 billion. Today, in any city in the world, people can be seen taking out the "Chinese Cube" handheld in various places such as buses, subways, libraries, parks, and streets. This game has become the most popular toy to pass the time for people of different languages, nationalities and cultures all over the world. In a certain issue of Time Magazine last year, the handheld computer of "China Cube" was used as the cover, which can be said to have become a popular vane of this era.

And on November 1, 1981, we felt a new handheld in the new venture electronics company - 'Palm Entertainment 1st Generation'!

For example, its CPU has been replaced by the 6502 chip on the market to the xrm8 chip independently developed by the company, and its floating-point computing performance can reach more than 1.5 million times per second, which can be called the king of 8-bit chips. In addition, the biggest innovation is undoubtedly the 'Palm Entertainment 1st Generation', the difference with the previous generation of handheld is that the game cartridge can be replaced, players are tired of playing the random game, they do not need to buy a different handheld, they only need to buy a new box of game cartridges, similar to replacing the battery, remove the old game card built into the game, install the new game card into the handheld, you can experience the new handheld ......" - "Oriental Daily"

"'Palm Entertainment 1st Generation' adopts a similar approach to record players and video recorders that can replace content, turning the fixed handheld game console that can only play one game into a platform that can play richer content by replacing game cards. Li Ruoxi, a spokesperson for New Venture Electronics, said, "The new platform will be open to third-party game developers, changing the rules of the game in the handheld industry, from a company eating alone to a win-win situation for everyone." —Ming Pao

“…… The price of a unit of HK$198 'Zhangyu 1 generation' is more than 50% more expensive than the previous generation of "China Cube" handheld. However, the 5x increase in CPU performance and the ability to swap out game cartridges make it a great deal if you want to experience a wider variety of games. Of course, if you are only satisfied with the classic version of "China Cube", then it is still a better choice to buy the old "China Cube" handheld. - Sing Tao Daily

After the press conference, the focus of public opinion in Hong Kong has been occupied by the "Palm Entertainment 1st Generation". Li Ruoxi, a beautiful news spokesperson, became more famous than Hong Kong's first-line stars overnight.

"The beautiful president Li Ruoxi, who is comparable to the aura of a diva!"

"The most successful woman in Hong Kong, who does not rely on beauty and wisdom, has an annual salary of more than 10 million. ”

Li Ruoxi, the beautiful vice president of the new venture electronics company, made a stunning appearance, and the platform promoted the product Palm Entertainment 1st generation, and the popularity of the scene surpassed Lin Qi. ”

More media tilted the wind to Li Ruoxi, after all, they don't know much about technology. Reprinting scientific and technological materials could not give full play to their advantages, so the second- and third-tier media simply shifted their focus to gossip.

"Miss Li, can I invite you to participate in TVB's program?" After Li Ruoxi's popularity skyrocketed, TVB also began to gain popularity.

"In the program, can we allow advertising of our products?" Li Ruoxi said, "If you can, OK!"

"Yes, but not too deliberately and often. ”

"Let's make an appointment. ”

Pushing Li Ruoxi to the forefront, mainly because of her image, she can help the company gain eyeball effect. This eyeball effect is not necessarily weaker than celebrity endorsements, and it is also more cost-effective. Because Li Ruoxi does not need endorsement fees, it is also the obligation of executives to endorse and promote the company's products for free.

……

Although the price of "Palm Entertainment 1st Generation" is as high as 198 Hong Kong dollars, due to the overwhelming news, on the day of the product launch, major shopping malls in Hong Kong are full of players who inquire about this game console.

"I'm sorry, 'Zhangyu 1st generation' has just been put into production, and the production capacity is very limited, we only got a total of 10 units at the counter, this sample can't be sold, and the others are sold out. A mall teller explained to customers,

"Can't I sell samples, can I sell them for 300?" said the customer.

"This ......" teller hesitated with electricity.

"500!" said another customer.

"If it's 500 yuan, you can sell it!" the teller gritted his teeth and said, the rules of the mall are not dead, anyway, it is sold out today, and there will be goods tomorrow. Even if there is no stock tomorrow, the mall will be able to buy the goods sooner or later, but it is difficult to say whether it can be sold at the current sky-high price.

On this day, more than 100,000 consumers in Hong Kong swept all over the shopping malls.

Although, "Palm Entertainment 1st Generation" does not have a daily supply limit of 10,000 units, but in order to create a miracle of explosive sales on the first day, I am glad to see that the handheld can sell more on the same day.

However, Xinchuang Electronics still underestimated the sales of the new handheld.

Even on the first day of listing, major dealers in Hong Kong have entered 50,000 units. But the 50,000-unit game didn't even meet the first-day sales.

From 10 a.m., many shopping malls and retail stores began to line up to buy goods in the factories of New Venture Electronics Company and Aika Electronics.

Because, the order is too hot, contact the business staff directly from the phone to order, may not be able to get the goods quickly. The only way to get the goods quickly is to take cash and drive to the factory gate to queue up to buy the goods.